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Sharing is how you build a Brand

Buzz Marketing for Technology

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. And I couldn’t help but agree.

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B2B Blogging Trends for 2011

Webbiquity

Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. Post on Google Buzz. So what’s next for B2B blogging?

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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

And the payoff for such engagement is evident in the 53 percent who already say they have developed a stronger connection to a brand through social media encounters. Tags: Blogging Branding Buzz Marketing Communities Content Marketing Conversational Marketing Inbound Marketing Interactive Marketing Social Media Twitter.

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B2B Marketing Content: Lure or Lasso?

Buzz Marketing for Technology

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. Gary defines in the how to build your personal brand sense of commenting on blogs and inserting yourself in to conversations.

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(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Social Media Has Direct Influence on Brand Search by Marketing Charts. Online brand reputation or social media listening software – a review of 26 tools by SMART Insights Digital Marketing Blog. 10 social media strategies from top brands by iMedia Connection. 6 socially savvy brands by iMedia Connection. Marc Meyer.

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

9 Tips For Building, Branding and Maximizing Your Profile And Exposure on LinkedIn by Stephanie Frasco. The 9 Worst Ways to Use LinkedIn for Business by HubSpot Blog. Post on Google Buzz. Karen Emanuelson shares a few LinkedIn demographics stats (more than 33 million U.S. participating in groups and answering questions).

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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

What are some of the best free tools for monitoring social buzz about your brand or company? How should you measure the impact of social media? How can you create effective online video content on a budget? Of the hundreds of Facebook applications available, which ones are best for business?