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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

What are some of the best free tools for monitoring social buzz about your brand or company? Web 2.0 Secrets by Traffic Travis The creators of SEO analysis tool Traffic Travis present a helpful mini-course on using social media to drive web traffic.

Social Media ROI vs. RONI

WebMarketCentral

So no matter how much "buzz" there is about the promise of social media marketing or how excited you may be about it, if it hasn't already happened, sometime very soon your boss or client is going to start asking you about the ROI of social media marketing. Tools like HubSpot do a great job of quantifying social media leads, but still have some last-click bias. Tags: Web 2.0

B2B marketers are stumbling in the dark

delicious b2bmarketing

The report, sponsored by Hubspot, also examines the skills that modern marketing teams need to develop to take advantage of social, inbound tactics. 237 posts from The Drama 2.0

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