Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Adobe Experience Cloud Blog

MAY 8, 2019

It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. Before any other stages of demand generation can happen, you need to have leads to deliver your strategy to.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Top of Funnel Demand 134

SmartBug Media

OCTOBER 9, 2019

Keep reading for tips and guidance on creating, assessing, and improving your strategy for lead generation marketing. Whether you’re auditing specific conversion paths, or reviewing the full scope of your lead generation strategy, understanding your personas is critical to your success. Consider a Persona Refresh.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . These folks usually download a whitepaper, fill out a form or sign up for a newsletter. Email open and clickthrough rates. New backlinks.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Convince & Convert

SEPTEMBER 22, 2010

Meanwhile, if your social media team and your email team are not the same people, you need to start thinking about how to merge them, pronto. And, you need to start unifying your content strategy across all channels. It speaks further to a company needing a well-rounded online marketing strategy. Great post! Great post!

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Hinge Marketing

AUGUST 11, 2015

They send emails and newsletters to purchased lists, cold call potential prospects, network at conferences, gamble money on pay-per-click (PPC) campaigns, print up glossy brochures and even revamp their websites. The same is true for a marketing strategy. Content includes books, webinars, videos and podcasts.

Paid Content 48

Paid Content Thought Leadership PPC Budget Programs 48

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? I have seen many situations where the Cost Per Lead produced via a Buyer Hub is significantly less than leads generated via PPC. Good leads.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Convince & Convert

JUNE 7, 2010

This is the overarching theme of Zappos CEO Tony Hsieh’s new book Delivering Happiness, a Path to Passion, Profits, and Purpose. The book is presented in three sections. He writes in a breezy, accessible, invigorating style that makes Delivering Happiness the rare business book that is also a genuine page turner.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Easy – you listen!

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Outbrain

JULY 1, 2019

Growth hackers focus on cost-efficient ways to exponentially increase the business, using tools such as content marketing , social media marketing, viral marketing and PPC advertising. You can use your email lists to target specific segments with specific newsletter content that is likely to drive them to convert.

B2B Marketing 34

B2B Marketing Tips B2B Funnel Advertising 34

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Also, I think another viable category for blogging for reputation, or to establish a voice of authority.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Moz

JANUARY 22, 2019

For example, “Document capture e-book A” or “free trial subscription B.” Creating multiple TOFU offers gives you the information (company, name, email address) you need to segment and nurture leads further down the funnel. Just like in the awareness phase, we do this by capturing their email.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Convince & Convert

MAY 4, 2010

Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances. Each chapter in the book provides, at high level, detail about when, why, and how to implement each technology. This was essentially the subject of my first book.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

MAY 13, 2010

Facebook Fan Pages are email newsletters with smaller pictures. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Blog Have a Long Tail Is Social Media Too Big For Its Britches? Linkedin is for people you know. Im Jay Baer.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

CoSchedule

JANUARY 12, 2023

Yet, in the last 2 years, I’ve attracted nearly 8400 newsletter readers and secured paid newsletter sponsorships worth $180,000 a year.”. These words of Katelyn Bourgoin prove a newsletter is a goldmine that can significantly boost revenue. Plan content: Decide on your newsletter topics and create content ahead of time.

Newsletter 84

Newsletter Click Rate Open Rate Privacy Policies 84

Convince & Convert

MARCH 10, 2010

Her design very much adds to the invigorating nature of this book. I think this book perfectly captures this exhilarating moment in time. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Social Conversation a Myth?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

NuSpark Consulting

JUNE 8, 2013

I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper, Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!), On the shelf were multiple SRDS books; each one the size of a phone book. I can also do some long-tail keyword research with it.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Convince & Convert

JUNE 24, 2010

Your social media strategy should do this too. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. He doesn't just spew endless bits of information about his product (books, etc.). Please help me think about it more.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JUNE 29, 2010

In his piercing new book Cognitive Surplus: Creativity and Generosity in a Connected Age Shirky asserts that the technological revolution has enabled us to work together to conquer challenges big and small, if we’d just watch less TV and commit to participating in something other than our own mental decay. Who we are. Who we want to be.

RSS 119

RSS Paid Search Agency Advertising Agencies PR 119

Convince & Convert

MAY 5, 2010

There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ). JaneNation will package its findings through newsletters, seminars, and other research programs, and also connects brands with female consumers (for a fee, natch).

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Convince & Convert

SEPTEMBER 14, 2010

Everybody loves to stir the pot, but coming up with a programmatic solution or strategy is much harder. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

AUGUST 19, 2010

Simon RT @JamieCrager: Email, Blogging, Social Sharing by @jaybaer [link] RT @HowellMarketing: @MarisaCorser @cargillcreative [link] Abbi Siler RT @dscweb: Story of small biz helping customers share experiences thru soc media from @jaybaer Very cool [link] #smallbiz [link] Joel Book RT @jaybaer: The 3 Amigos: Email, Blogging, Social Sharing.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

AUGUST 24, 2010

For every vote you cast for the keynote at South by Southwest featuring me and Amber Naslund , we’ll donate $1 of our book advance to Make-A-Wish Foundation ®. We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities. “ Your Content Stinks!

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

JUNE 11, 2010

Sometime around next February (in time for SXSW), you’ll be able to hold in your hands, ponder on your Kindle, show off on your iPad, and maybe even listen on your headphones to a new book from me and my pal Amber Naslund. Scott’s book “ UnMarketing &# is out this Fall. It will be a must-read) We Want You!

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

Convince & Convert

APRIL 13, 2010

Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. 10 books are up for grabs. Robert Kiyosaki awoke the inner entrepreneur in me and his book and words lead to my venture into internet marketing. Dale Carnegie Wisdom 2.0

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Just go to [link] The Webinars run from October 5 – October 26. Here’s my blurb: Do you have a Facebook strategy? Each of these strategies requires different tactics, resources and success metrics.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Hinge Marketing

JANUARY 21, 2016

Your audience is rarely looking through association newsletters, trade journals or conference programs to find their next business partner. But be sure you have a strategy. SEE ALSO: 7 Offline Marketing Strategies that Support Your Online Brand. No strategy. Best Bang for Your $$. Direct Mail. Additional Resources.

Marketing Budget 48

Marketing Budget Budget Programs Marketing Budget Creation Work Management 48

Convince & Convert

JULY 5, 2010

I’m on vacation in the great white north for a couple weeks, trying to spend a little time with the family and get The Now Revolution (my new book with Amber Naslund ) finished up. Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy!

Paid Search Agency 117

Paid Search Agency PR Advertising Agencies Word of Mouth 117

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. That would be two strategies, not one.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

MARCH 25, 2010

link] [link] Chris Book RT @jaybaer: A Social Media Scoreboard That Works [link] [link] Lynn Sheka RT @arikhanson Interesting… RT @jaybaer: Yea! Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox? Im Jay Baer.

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

Convince & Convert

SEPTEMBER 21, 2010

It’s about having a strategy for making your company or organization more like a person and less like a machine. IMO until these companies get their heads and strategies around social media as customer intimacy model rather than a content distribution channel they will continue to struggle with the medium. Leave a comment please.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

markempa

NOVEMBER 22, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

Convince & Convert

JULY 6, 2010

There are a few straightforward social media strategies that companies should implement to highlight their commitment to corporate social responsibility (CSR) to help build their social media shield and gain supporters. Don’t be Shy.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139