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Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales.

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How to Measure the Effectiveness of Your Lead Generation

Marketing Insider Group

Measuring and reporting on their effectiveness is no one’s favorite part of the job as it requires a lot of research, takes up tons of time, and is honestly, quite boring. The reason that many marketers dread the reporting process of their lead generation strategies is that they oftentimes don’t even know where to begin.

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June 16 Roundtable: Secrets to Webinar Success

The Point

Join me and a select group of expert panelists on June 16, 2011 at 11 AM PT / 2 PM ET as we explore strategies for hosting, presenting, and marketing a successful Webinar. Focus Marketing Roundtable: Secrets to Webinar Success. What’s the secret to an effective Webinar invitation? • How do I keep the audience engaged?

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How to Design Lead Nurturing Programs that Drive Sales webinar on 11/19 with Ardath Albee

markempa

To help marketers answer these questions, I have invited Ardath Albee to join me for the next B2B Lead G eneration Roundtable webinar. She B2B marketing strategist and expert at creating contagious content and e-marketing strategies that engage prospects until they are ready to buy. Register for the webinar here.

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B2B Data-Driven Marketing: What You Need to Know Today

Biznology

Our latest webinar was presented by Ruth Stevens. In this free 30-minute Biznology® webinar, Ruth Stevens shows you how to take advantage of B2B data as a source of leverage for business profitability. Ruth’s latest book is B2B Data-Driven Marketing: Sources, Uses, Results , just published in July. Sign up for our emails here.

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. By reading books from the best thought leaders in the country, a tremendous amount of insight, strategies, and tactics can be reviewed, and hopefully implemented in your firm. . Books are listed by funnel category.

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B2B Lead Generation Blog: Webinar: Lead Generation Strategies for the Complex Sale

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!