Online Marketing Institute

MAY 26, 2010

Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. These can offer some of the best mileage and results of any marketing tool. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you? Mentions, comments, etc.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox? link] [link] Maria A.

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

Convince & Convert

FEBRUARY 15, 2010

You are becoming one of my favourite bloggers! One thing that I find about email 'opt-ins' as compared to say twitter, is that a lot of people are not willing to give out a lot of data – they prefer the 'non-committal' options of SM.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Biznology

JUNE 21, 2016

Once the influencer loses editorial control by virtue of receiving pay-per-post compensation, the campaign is no longer public relations or even marketing, it becomes advertising. A rate card is generally the way a smart blogger or online influencer says no. That’s cool. Earned media influencer marketing is time-consuming.

Demand 145

Demand Media Blogger Public Relations 145

Ambal's Amusings

OCTOBER 12, 2009

Jonathan Kranz has written a huge stack of content, advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries. Most of the 42 tactics are relatively cheap (especially compared to media buys and DM).

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Convince & Convert

SEPTEMBER 20, 2010

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. population.

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

SEPTEMBER 21, 2010

But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. Working on campaigns for several clients and its been a slow haul, especially for a new brand.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 28, 2010

Segment by Income Possibly because they can afford to experience (and thus compare) more things, Mass Influencers average household income ranges from $89,000 to $98,000, higher than the U.S. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. online average of $79,000.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. How much can you afford to spend on the tool? • based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

JULY 26, 2010

We’re often compared to PR distribution services, which is okay, but it’s apples to oranges. I’m sharing our recipe with you because I think it’s important to understand. The “magic&# that the middlemen used to sell you is simply becoming snake oil. Their magic?

Social Media 115

Social Media SEO Marketing Websites PR 115

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. Need to see the increase in Twitter followers over time? Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Sword and the Script | B2B

DECEMBER 28, 2022

A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. The most successful bloggers go further – writing 2,000-3,000-word posts over the course of six or more hours. The majority of bloggers publish new posts weekly or monthly. 12% say competing go-to-market strategy or goals (KPIs).

PR 76

PR Trust Marketing Stats B2B Marketing 76

seo.co

NOVEMBER 8, 2021

With a blog you can access the latest information quickly, compare ideas and news from different sources, and ask questions and get answers directly from the source. Copyblogger is not just for copywriters, nor is it exclusively for bloggers. Ahrefs is one of the leading providers of data-driven tools and search marketing solutions.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Convince & Convert

JUNE 22, 2010

Juliansummerhayes Jay Now this is more like it; something that is *real world* and capable of being understood by business and those people like myself who, when discussing social media as tool for business, here the constant noise that it is simply irrelevant. I was surprised(ish) about the B2B findings; but not so surprised.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? JB : Will these tools ever truly benefit the small business?

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Buffer

FEBRUARY 15, 2022

In addition to social proof, there were many additional benefits to crowdfunding, including: Crowdfunding is generally more efficient and far less risky compared to traditional fundraising from investors. Use these tools to tease your product and get people excited about what you’re creating.

Campaigns 78

Campaigns Ad Building Process Brand Identity 78

seo.co

MARCH 8, 2020

With a blog you can access the latest information quickly, compare ideas and news from different sources, and ask questions and get answers directly from the source. Copyblogger is not just for copywriters, nor is it exclusively for bloggers. Ahrefs is one of the leading providers of data-driven tools and search marketing solutions.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Convince & Convert

SEPTEMBER 21, 2010

The 7 Steps to Creating a Social Media Strategy Before you begin, commit to worrying about social media tools last, not first. Because tools will change. If you fall in love with tools, you’ll constantly be changing directions, with no real plan to guide your way. They always do. Yahoo, too. Myspace also.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Thank you to everyone who reads Convince & Convert. Second, huge thanks to Joe and his team for the honor.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

SEPTEMBER 20, 2010

The methodology and use of media tools is the same, it is the message itself that differs. The methodology and use of media tools is the same, it is the message itself that differs. The methodology and use of media tools is the same, it is the message itself that differs. Things I Don’t Want to Hear Anymore in 2010 =-.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 6, 2010

To create an efficient ladder, you must understand the comparative publishing schedules that you typically employ for each of these outposts. Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Single Grain

JULY 6, 2021

and a tech enthusiast who can use a variety of tools to support different campaigns. Innovation Catalyst – who never hesitates to experiment with new tools and ideas to create breakthrough products and supercharge profits. Paid listings offer more visibility and get you more applications as compared to the free ones.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Convince & Convert

JULY 28, 2010

link] Don Ronlund Helpfulness might be your most effective sales tool. *5 Better yet, start a secret shopper program and augment your own observations with those of friends, family members, and customers willing to fill out a short shopper report. In addition to routinely shopping yourself, shop your competitors, too.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

APRIL 13, 2010

My mother: she is a strong and self-reliant/dependent woman whose all round generosity is beyond compare. All of us have influences. He offered me an education that people dream of and for that I am truly grateful. I could go on and on here, but I’m sure you get the idea. She has pushed me to strive for more than what I am and do.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Hubspot

AUGUST 9, 2018

Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer. Public Relations. This budding consumer behavior has paved the way for roles in brand management and public relations. What You Need to Be a Marketer. Management.

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95

Online Marketing Institute

OCTOBER 31, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. ChatCatcher This is a nice little tool that finds Tweets about your blog posts, and automatically adds them as comments.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Webbiquity

SEPTEMBER 12, 2011

Which social media monitoring tools should I use? Social media adoption on both the buyer and vendor side is happening with incredible speed; the tools that we’ve developed to track other web marketing activities haven’t kept pace. Influence in social media: how to find the top bloggers by blur Group.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Convince & Convert

JULY 8, 2010

It is great when a blogger can take great, relevant content and present it in a light-hearted and fun manner like you did here. link] ExactTarget Our own @jkrohrs guest blogs on @jaybaer Convince and Convert & manages to compare email marketing & vampires! link] Ahmed Haha, an excellent post. Great post.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. ChatCatcher This is a nice little tool that finds Tweets about your blog posts, and automatically adds them as comments.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Hubspot

JUNE 3, 2014

These publications and broadcasts are where brands used to get all their earned media. B ut with the advent of digital marketing and social media, earned media has evolved -- and departments other than public relations, like marketing and customer support, now share a chunk of the responsibility. How Can I Get Earned Media?

FAQ 28

FAQ Media Public Relations Web 2.0 28

Convince & Convert

SEPTEMBER 8, 2010

The tools of social media always change. And that’s why your social media strategy must be tools-agnostic. “Your social media strategy must be tools-agnostic.&# MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter).

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

FEBRUARY 9, 2010

Between the pre-set bots, and the humanoids who decide to act like 'bots RT anything if the right blog (or blogger) curates it … I unfortunately think the #'s would be huge. Because, unlike newspapers or bloggers or ‘friends,’ gravity has no agenda of its own. Not their #'s and reach, but are they trusted.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Online Marketing Institute

NOVEMBER 2, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. What Tools Will B2B Marketers Use? Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

AUGUST 26, 2010

Keyword Volume and Analysis – Comparative data across multiple terms Influencer Report – Who is talking about you that has disproportionate online influence? There’s a bonus feature that automatically selects winners of online contests, via random number generator.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

MARCH 18, 2010

But beyond that, isn’t social media more similar than different, compared to what’s come before it? They are tools. Tools are easy. Sure, social media differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119