Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Have you read the Terms link provided by Facebook, Twitter or YouTube?

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Social media connectivity is digital bumper stickering. Email is all about actual audience.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. Given the scale, is that a lot? Not enough?

Social Media 158

Social Media Media PR Webinar Metrics 158

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Optinmonster

DECEMBER 21, 2023

A guest post on a high-traffic blog can send you hundreds of subscribers overnight and continue sending traffic your way long-term. Once the article is published, be the first one to share it on your social media network. Social media platforms like Facebook and Twitter have millions of daily users.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Biznology

JANUARY 18, 2017

and cost the company momentum and short-term sales. It hadn’t kept its ear close enough to the ground in social channels to pick up on early evidence of concern. It brought journalists and popular mom bloggers to Cincinnati and flung open the doors of its labs and executive offices to answer all their questions.

Planning 80

Planning Blogger Advertising Agencies PR 80

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

seo.co

DECEMBER 18, 2020

With the advent of social media, it has become even more easy to build (or destroy) your reputation. There might be negative posts on certain social media about your operation. By comparison, just 92 percent believe a social media presence is important. Enhance Your Brand’s Authority With SEO.co.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

EveryoneSocial

AUGUST 13, 2018

The term thought leadership can be thrown out there loosely and sometimes it makes people groan. And while it may be a somewhat overused term to hear, thought leadership is still important today than ever before and it also matters to your business. Authentic PR. Yes, thought leaders engage in PR. Let me explain.

Thought Leadership 68

Thought Leadership Paid Search Agency Companies PR 68

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. But, I’m not.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

JULY 28, 2010

The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on. utilize whether they have an existing social media strategy or not. Jay, I'm impressed!

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

JUNE 7, 2010

While Hsieh cautions that Zappos’ core values are not a playbook that can be copied by other companies (because they both shape and reflect the unique culture), you can’t help but wonder why more companies don’t try to adopt his concepts of building long-term value through the short-term smashing of middling customer expectations.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 158

Social Media Media Paid Content Work Management 158

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

AUGUST 11, 2010

I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. In social media, and in life you have to embrace a simple concept: Nothing Ventured, Nothing Gained. But for now, I want greener, quieter pastures with suffocating humidity. Definitely.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. It’s called Comtex , and every big PR wire service uses it to bolster their numbers.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. More to the point, oughtn't authors of social media marketing books stray away from writing such books?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Hinge Marketing

OCTOBER 17, 2019

Earned Media is a term to describe any kind of unsolicited content written about your firm by an outside resource which wasn’t directly paid for or created by a member of your staff. Some examples of earned media include the following: News story or blog post. Social media mention. Citation in academic journal.

Work Management 48

Work Management Marketing Management Service Media 48

Hubspot

JUNE 2, 2011

Jason Falls joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Jason runs his own consulting agency, Social Media Explorer , which is also a very popular social media blog. He's also a very well-known professional speaker in the social media space.

Blogger 28

Blogger Social Media Outreach Media 28

WebMarketCentral

APRIL 22, 2009

The emergence of social media has dramatically changed the role of public relations. While traditional journalists still have significant authority, influence is now more diffused among writers, analysts, bloggers, customers, and other internal and external subject matter experts.

PR 20

PR Social Media Web 2.0 Media 20

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. That group used 3,126 different search terms to get here. The use of 8-word search queries grew 22% in the past year alone.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Hubspot

JULY 15, 2013

It didn’t take me long to figure out that anyone who works in PR is caught in the vast space between fact and fiction, perception and reality, and needs to constantly manage executive expectations while also maintaining effective and fruitful relationships with journalists. How to Make Your PR Smart and Lovable. 1) Go beyond Google.

PR 28

PR Public Relations Cold Calling Press 28

Convince & Convert

APRIL 14, 2010

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. That’s understanding that social media success is a long putt, not a tap-in. That’s understanding the difference between selling and helping.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Walker Sands

NOVEMBER 19, 2020

Sam sat with us to share how he sees tech media handling the crisis, how coverage has changed, and what PR professionals should expect when they engage reporters during this tense time. To add the PR perspective, VP Kelly O’Brien joined the conversation, hosted by Manny Veiga. Sure, pitch stories, if you have them.

Media 52

Media PR Paid Search Agency Advertising Agencies 52

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. In 2001 I joined with Susan Misukanis to start a digital PR and marketing agency. TopRank started as a product/service that we offered in conjunction with public relations services.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Hubspot

DECEMBER 10, 2010

A common goal among many companies that hire public relations agencies is: "We want to use PR campaigns to increase sales.". In reality, sales success and public relations campaigns do not have a direct correlation. Why PR Doesn't Drive Sales. Sure, a PR retainer includes content creation, strategy, etc.,

Sales Management 28

Sales Management PR Top of Funnel Advertising Agencies 28

Hubspot

JULY 19, 2011

Public relations just plain doesn't work the way it used to. In a way, PR is one of the original forms of content marketing. Public relations professionals do plenty of things, of course: publicity, reputation management, and media relations, to name but a few. That's a real game changer.

PR 28

PR Content Marketing Work Management Press 28

Contently

OCTOBER 16, 2018

From widespread layoffs to the rise of content marketing jobs —which are starting to eclipse the more-familiar reporter, editor, and blogger job titles—it’s a confusing period for anyone who writes for a living. James Dennin : I write for 98 percent media, probably 2 percent brand. ” But it doesn’t bother me.

Work Management 167

Work Management Brand Identity Branding Paid Search Agency 167

Convince & Convert

JANUARY 6, 2011

Tweet One of the continuous discussions and questions surfacing in the social media chatterbox is that of “ who owns social media? ” Public relations (PR)? For the long-term, anyway. You’re not likely at the point yet where you have social media wired into everything. The Players.

Social Media 134

Social Media Work Management Marketing Management Act-On 134

Online Marketing Institute

MAY 26, 2010

The post is a follow-up piece to an earlier article Estill wrote where he suggested that ROI, or return on investment, on marketing is a bogus term. Although brand awareness is certainly a measurement gauge for social media, its success should not only be measured by resulting brand awareness.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Ontraport

APRIL 14, 2021

The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness. Continuing with the Punch Buggy example, the Awareness sub-stage is when the game begins.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105