Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. I think first-time bloggers get enamored with the concept of “design.&# 5 ways to fix it. 5 ways to fix it.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 159

Social Media Media Stats Statistics 159

Industrial Marketing Today

SEPTEMBER 20, 2010

In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. Median leads were 77% higher among marketers with blogs of 52+ articles versus bloggers with 24 to 51 articles. How do you drive more traffic?

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. How are you integrating social media into other programs? Sound off in the comments, and maybe we’ll put together another post with great examples.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

JULY 26, 2010

Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

JANUARY 4, 2011

If you were to read the case study, you would see that in one year’s time, the site’s traffic increased by 1,700 percent (4,000 visitors from organic search per month to - one year later - 63,000 visitors from organic search per month). Links Let’s be real. Who would really want to link to a corporate website? White papers?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Seek Content Inspiration Creating successful social media content isn’t just status updates.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Industrial Marketing Today

AUGUST 24, 2009

Otherwise, your traffic will dry up and the hard-earned readership will lose interest. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Convince & Convert

JUNE 22, 2010

Social Media? Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers. You have to do the convincing and the converting within the walls of your company.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

APRIL 1, 2010

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. Second, if you’re going to invest in a bunch of social media outposts, even if you don’t have a clear social media strategy , you should take every opportunity to link them together. Linked from Twitter.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

APRIL 14, 2010

Twitter, Facebook, YouTube and a Blog all dedicated to creating places for the public to tell them problem areas in the city, ask questions about traffic safety and promote a safer community. I wish more twitter users understood this. link] Justin Lukasavige Media is now much more about helping than selling.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Thank you to everyone who reads Convince & Convert. Second, huge thanks to Joe and his team for the honor.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

MARCH 3, 2010

Codify Listening & Engagement I still maintain that when the dust settles, we’ll all realize that social media is much better for customer retention than for customer acquisition. Go beyond the obvious and use customer service metrics, social connectivity of customers, and Web traffic patterns as measures that matter.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

NuSpark Consulting

JANUARY 3, 2015

I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. Yes we can increase website traffic. We will be enhancing our outreach with more influential bloggers and editors. Paid Media. Plan search campaigns within the funnel. Happy New Year!

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

APRIL 14, 2015

Listen to your audience on social media. Listen to Twitter chats in your industry, or point blank ask your audience a question to understand what they’re going through. Plan With Your Editorial Calendar 86% of bloggers plan to publish more content. Piggyback on your previous success.

Efficiency 160

Efficiency Planning Process Work Management 160

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? Build Your Brand a Social Content Ladder in 5 Steps Is Starbucks the Most Dangerous Competitor to Facebook? (co-authored

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. It’s a good choice for agencies, too.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

JULY 8, 2010

services like Twitter, Pownce & Jaiku. Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. And now, people are getting multiple email accounts (free via gmail and yahoo) in order to better manage their traffic. October 2007.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Social media and leadership. in the 1960s. I like Mitch.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. People are now curating lists of the most influential bloggers by Klout score. com , wiki. com , forums. The value proposition formula.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

AUGUST 28, 2012

He or she who knows everybody and everybody knows him or her”) and the sharer (“one who distributes information to the bloggers to journalists through the specialized webzines. How To Write Your Social Media Plan in 8 Steps by Social Media Today. ” Social Media Jobs Salary Guide by Onward Search.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Convince & Convert

FEBRUARY 10, 2015

You already know a social media plan can really help you share your content and connect with your audience. In fact, a solid social media plan helps us at CoSchedule get 31.5 times more traffic than if we would just share our content once and forget about it. 8% plan to use videos. Attract new connections.

Media Plans 167

Media Plans Social Media Planning Media 167

Convince & Convert

AUGUST 26, 2010

For social media professionals inclined to get their mathematical hands dirty, it’s a winning combination. Six types of reports are included in RowFeeder: Post Volume and Velocity Analysis – What’s being said about keyword(s) on Twitter and Facebook. or engaged in brand reputation management, often on a weekly basis.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Convince & Convert

JUNE 8, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Ready for the Opportunity Economy?

Social Media 128

Social Media Paid Content Media Paid Search Agency 128

Online Marketing Institute

OCTOBER 31, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. It’s a good choice for agencies, too.

Social Media 40

Social Media Paid Content Tools Media 40

B2B Marketing Zone Posts

AUGUST 3, 2010

The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Like hooking their toilet up to Twitter. Social media “marketers&# who have never practiced marketing. doth protest.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159