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Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog)

Modern B2B Marketing

by Dayna Rothman We are halfway through our first day at Marketo User Summit. We are about to sit down for lunch while listening to Jay Baer, social media strategist, blogger and author of The Now Revolution kick off the afternoon. Myth#7: Social media isn’t measurable.

B2C 11

The Top 200 Content Marketing Brands And Influencers

B2B Marketing Insider

While there is a ton of healthy debate about online influence and the companies that measure it, I think it’s important to understand how to gain influence and authority and learn from those who have achieved it. marketo. Marketo. LinkedIn Marketing.

Trending Sources

The Death of Cold Calling – Ending the Debate

Sales Intelligence View

When I was in sales, I was measured by the number of calls I made in a day and if I didn’t hit the “magical&# number of calls my professionalism was called into question. Even marketing automation companies like Marketo see the value in leveraging social media for sales.

The Colossal Content Marketing Report: Blogging Basics and Beyond

Modern B2B Marketing

At Marketo, we post to our company blog every single business day – usually, that means five times a week. So while Marketo won’t be switching to “weekend only” posts any time soon, marketers looking for big ROI might take advantage of the less crowded weekend blogosphere.

32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Michael Brenner (SAP) – Vice President of Marketing and Content Strategy at SAP, Speaker, Blogger and Social Business Marketing Leader. Jon Miller (Marketo) - Jon is VP Marketing and co-founder at Marketo.

Creating an Influencer B2B Marketing Strategy to Fuel your Local Buzz

Modern B2B Marketing

Guest Bloggers: Many influencers in your market can be found guest blogging for the most reputable online publications in your industry. How to measure influence. Measuring true social influence is a difficult task.

Buzz 29

How to Engage Your Audience For Long-Term Success


As Marketo put it, “[Marketing] is shifting from talking at people, and focusing on transactions, to engaging with people – building meaningful, life-long, and personalized relationships.”. Measure To See What Works. Measure engagement on the content itself.

How to Hire an Awesome Inbound Marketing Manager

Modern B2B Marketing

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. I see similar results when searching job banks like Monster or LinkedIn.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

But it’s not enough just to support bloggers. But if you’re looking to traditional consumer blog metrics … 11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using) - Modern B2B Marketing , April 5, 2010 Iphone Apps for B2B Marketing Recently on LinkedIn the American Marketing Association posted a question about how Apple’s new iPad can be useful for B2B marketers. Is this the final answer to social media measurement?

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. Instead (or in addition) Techrigy supports sophisticated searches, categorization, sentiment analysis, influence measurement, author tracking, and case management.

Top 10 Posts on B2B Lead Gen for 2010

The Point

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). 21 Tips & Other Impressions from the Marketo User Summit. How to Answer a Question: 5 Tips for Making the Most of LinkedIn.

Even More Tips on How to Get on the Inc 500: How Two Companies Did It

Modern B2B Marketing

by Dayna Rothman We had a great webinar last week on 10 Tips to Get on the Inc 500: How Two Companies Did It with Jon Miller, VP of Marketing Content and Strategy and Co-Founder at Marketo, and Joe Pulizzi, Founder of the Content Marketing Institute. Is this built into the Marketo platform?

The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Talk about it on Twitter, FB or LinkedIn. Here is a great example of their approach to helpful content, they recently ran a poll of the top bloggers on marketing automation – on their list was one of their competitors! Marketo's Modern B2B Marketing.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages?

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Twitter success stories: Explaining the ROI of Twitter , October 11, 2010 Measurement and ROI are constant themes in the social media world. Ten social media problems that drive marketers nuts , October 21, 2010 Trying to deliver measurable business results from social media marketing can be frustrating. Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. Marketo (37).