Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JUNE 29, 2010

More people making stuff (100 million bloggers can’t be wrong) 2. More people making stuff (100 million bloggers can’t be wrong) 2. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

APRIL 20, 2010

white paper from @jaybaer and @chrisbaggott [link] #blog #smm [link] arikhanson Bloggers: Does your blog have a long tail? new white paper from me and @chrisbaggott) – [link] /via @jaybaer [link] jeffespo RT @arikhanson: Bloggers: Does your blog have a long tail?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

AUGUST 16, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. [link] Higher Calling Media RT @SadieMHarris Blastoff for My New Social Media Newsletter [link] [link] [link] MyCrowd.ca Im Jay Baer.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. I think pitchengine and its concept is going to rock PR world.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

MAY 12, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

JULY 5, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. fb [link] SEO India Interesting Post blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Online Marketing Institute

JUNE 30, 2009

My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. This required a change in mindset, as well as a slight change in routine and responsibilities. Some perceived this "new" practice to be frivolous.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

FEBRUARY 15, 2010

You are becoming one of my favourite bloggers! Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. a vote for integration) [link] [link] Sumo Group Great article Jay – as always. Im Jay Baer.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 21, 2010

Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Having a social media policy is considered an enforcement action by the FTC, which can be important if you are sued for misleading or unsubstantiated claims on a blog or by a blogger.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. Tagging contacts in your CRM system requires nothing more sophisticated than one or two multi-select lists on your contact record. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0 and hope for a.02

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 11, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 7, 2010

More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers The 3 Amigos: Email, Blogging, Social Sharing Convince and Convert Recommends From Twitter to Blog – #FollowFriday Vol. If he’ll be near you, check it out. Im Jay Baer.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

MAY 25, 2010

PR pros, read this!) ^NS Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. link] , via @kenburbary. (PR

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. That’s how much we are wired to forgive. Billions of dollars.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

FEBRUARY 10, 2010

Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. Im Jay Baer.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

MAY 13, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. I love your quotes and they are spot on! Man: …… your awesome. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

MAY 4, 2010

For example, an organization that would have spent $5M over ten years on a traditional ERP or CRM application (bought from an on-premise vendor) may spend $1M on a SaaS alternative such as Workday or salesforce.com. Great question. The ROI of many Enterprise 2.0 technologies can be relatively easily derived. Im Jay Baer.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

AUGUST 24, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. 1 goes to @makeawish 4 every vote/tweet [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

JUNE 17, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Reminds me of @jaybear Twitter obsession article – [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

FEBRUARY 19, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. This, I'll try. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MAY 5, 2010

link] [link] Eileen Buleza Interesting approach one PR agency is taking to build online communities and connecting consumers with brands. link] [link] Eileen Buleza Interesting approach one PR agency is taking to build online communities and connecting consumers with brands. Im Jay Baer.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

FEBRUARY 24, 2010

link] [link] WordWrite PR RT @kyleplacy: RT @jaybaer: 6 key need-to-knows about social media's impact on your business. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

JULY 6, 2010

More from Convince and Convert 7 Secrets to Successful Social Media Farming The Conflicting Faces of Social Media 18 Social Media Quotes Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) Tagged (..)

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

MARCH 10, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

markempa

JUNE 21, 2006

A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

FEBRUARY 3, 2005

CRM Daily explains the issues around lead tracking and what you do about it. CRM Daily: State of the Art Lead Tracking Although this article is well done, it misses a major point. CRM Daily explains the issues around lead tracking and what you do about it.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. What are your thoughts on the PR agencies that still have a Social Media or Digital department or practice that operates separately from the rest of the agency? Oh, that's part of our digital practice.&#

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

MARCH 25, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. jaybaer: A Social Media Scoreboard That Works [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 19, 2010

But when you combine all of the platforms to truly leverage the power of the technology and the network, we'll as you note above, then you've got something that works on so many levels (CRM, SEO, Viral) that truly amazing things can happen. Sound off in the comments, and maybe we’ll put together another post with great examples.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. When we talk monitoring not just for PR/Marketing but product or service development and industry related news as well. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JULY 15, 2010

Again with the blogging, make sure your blogger or bloggers want to do it, if they are forced into it, you won’t get your posts on time. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 141

Social Media Paid Content Media Act-On 141

Convince & Convert

APRIL 28, 2010

It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Sore spot with us PR types.) Sore spot with us PR types.) link] Russ Henneberry Wow.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

markempa

NOVEMBER 18, 2005

On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 That’s simply not true. That’s simply not true.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120