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The hidden costs of social media conversation

grow - Practical Marketing Solutions

So how did we get hung up on the social media “conversation” as a goal of its own? What is the future of the social media “conversation?” So the idea that social media conversation is revolutionary is untrue. This was the Golden Age of polling and focus groups.

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Seven Ways to Use Social Media for Business


Though business use of social media is rapidly increasing, many executives remain skeptical of its value. Rather than trying to force the proverbial square peg into a round hole by using social media in ways it’s not effective, take a broader view of the business benefits it offers.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011


It’s Google’s latest attempt at social media, and they finally got it right. So what do organizations need to know about Google’s latest foray into social media? Getting Your Small Business Ready for Google+ by Blue Focus Marketing.

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How to measure 5 popular social media channels

delicious b2bmarketing

Although brand awareness is certainly a measurement gauge for social media, its success should not only be measured by resulting brand awareness. Social media can offer some very accurate metrics for ROI. Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you?

How Trade Publications Can Capitalize on Content Marketing and Social Media


Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Bloggers could do this independently, but few have the resources to do a thorough job. Tags: Media

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

delicious b2bmarketing

I’ve been focusing on how the buyer experience and the sales. “With social media and blogging, it’s kind of changing that dynamic.&# Recruit multiple bloggers Effective blogs are updated frequently. I like the idea of recruiting multiple bloggers!

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. Twitter success stories: Explaining the ROI of Twitter , October 11, 2010 Measurement and ROI are constant themes in the social media world. Bringing down the Twitter snobs , October 25, 2010 It seems that Mitch Joel and I are becoming the Social Media Odd Couple.