article thumbnail

B2B Podcasting: The What, Why and How of Better B2B Podcasts

Top Rank Marketing

Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. The TopRank Marketing team has worked on podcasts with brands like SAP and 3M. Low startup costs.

B2B 125
article thumbnail

The 2022 martech landscape shows the space growing towards 10,000 solutions

Martech

There’s a good reason you feel overwhelmed by the marketing technology out there. COVID-19 had produced initial consternation in the marketing tech community. But there’s no reason to expect the technology market to behave like other traditional markets — not since the cloud came along anyway. And why not?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

article thumbnail

B2B Podcasting: The What, Why and How of Better B2B Podcasts

Top Rank Marketing

Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. The TopRank Marketing team has worked on podcasts with brands like SAP and 3M. Low startup costs.

B2B 52
article thumbnail

Savvy Executives Have These 5 Skills — Here’s How To Develop Them

Salesforce Marketing Cloud

At Salesforce, we have found success with operating like a startup in terms of solid values (with consumer trust being the most important), constant innovation and simple, clear goals. They also noted that the most important technologies to deliver results are the Internet of Things (79%), cloud computing (74%), and AI (52%).

article thumbnail

How HubSpot Marketers Stay Creative Under Pressure

Hubspot

The pressure to create can cause both stress or fears of failure which are scientifically proven creativity barriers. At HubSpot, we have a wealth of creative marketers who strive to come up with unique and attention-grabbing campaigns, like this one. But, don't spend time getting distracted on the internet.

Hubspot 95
article thumbnail

7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). 4 Marketing Learnings From a Study.