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Artificial Intelligence in Marketing: Finding Efficiencies in Your Toolkit

SmartBug Media

This interconnection causes monumental technological advances such as AI to touch practically every industry, department, and market around the world. Companies that choose to appropriately embrace this technology are likely to improve and optimize countless processes within their organization.

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Why marketing needs to take sustainability seriously

B2BMarketing.net

In recent years, sustainability has transformed from a mere trend to a critical aspect of business operations and marketing strategies. Shifts in perception of what sustainability is Paul says the journey of sustainability in B2B marketing has been multifaceted.

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What To Look For When Hiring An SEO Company – 8 Tips

B2B Marketing Insights - WE

What to consider when evaluating good SEO companies to work with. With the costs involved in various other forms of digital marketing growing considerably, it has become a requirement for businesses to include search engine optimization in their total advertising and marketing mix.

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Unlock the power of generative AI for your small business

SmartBrief - Marketing

Yet, most employees (92%) at AI-savvy small businesses say it’s having a positive impact such as saving time (61%), helping employees work faster (56%), and reducing tedious work (43%). From content creation and marketing to product design and development, generative AI has the potential to transform businesses of all sizes.

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Entire Businesses Can Be Run by AI Without Human Intervention: Why We Need to Talk About This (+ Convert’s Stance)

Convert

This is practically unavoidable since the potential market AI can capture is almost the entire breadth of humanity. So, instead of adding to the noise—blindly advocating for AI or vehemently campaigning against it—we, at Convert, want to foster a conversation around AI and its ethical use in business. And we invite you to do the same.

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AI-Generated Content: A Guide to the New Era of Content Marketing

Animalz blog

You and I are at the dawn of a new era in content marketing: the age of generative AI. Your answer to this question colors your next steps, like the content generation tools you choose and how to work AI content into your marketing strategy (more on that later). Are you hoping to position yourself as a trusted industry authority?

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How Business Leaders Can Move Forward With Certainty Despite an Unknown Future

Salesforce Marketing Cloud

The pandemic still has the capacity to surprise, even as positive developments with vaccines and treatments emerge. As our Chief Medical Officer Dr. Geeta Nayyar put it recently , every company is now a health company. Business leaders continue to face tremendous uncertainty. Elevate experience. Strengthen resilience.