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Why Your Business Needs Storytelling

BenchmarkONE

Stories are also powerful differentiators. Applied to your business, this is sage advice, because the only true differentiator is your unique brand identity. Choose characters who have the same problems, idiosyncrasies, and even appearance as your target market. And what better way to appeal to emotion than with a story?

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The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar

Hinge Marketing

I talk to a lot of professional services executives about recruiting the right type of talent to support their marketing strategies. Even the simplest, most practical and straightforward marketing strategy can require several skills to pull it off — from writing to design to technical skills. Why is implementation so overwhelming?

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. Complement current marketing efforts.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. Complement current marketing efforts.

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How to Monetize Your Website in Today’s Publishing Environment

RebelMouse

It's a tricky catch-22 that haunts marketers and publishers across the digital space. Clear ROI driven by content marketing and digital advertising has a history of being far from tangible, but it's becoming clearer as technology advances and users mature. If you're having trouble monetizing your own site, request a proposal today.

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How to Monetize Your Website in Today’s Publishing Environment

RebelMouse

It's a tricky catch-22 that haunts marketers and publishers across the digital space. Clear ROI driven by content marketing and digital advertising has a history of being far from tangible, but it's becoming clearer as technology advances and users mature. If you're having trouble monetizing your own site, request a proposal today.

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How to Monetize Your Website in Today’s Publishing Environment

RebelMouse

It's a tricky catch-22 that haunts marketers and publishers across the digital space. Clear ROI driven by content marketing and digital advertising has a history of being far from tangible, but it's becoming clearer as technology advances and users mature. If you're having trouble monetizing your own site, request a proposal today.