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Maximizing Your Reach: Integrating Email Marketing into Your Content Distribution Strategy

ClearVoice

The Value of Email Marketing in Content Distribution Email marketing brings two significant benefits to any content distribution strategy: Directness and personalization When your content is served directly via email, it doesn’t contend with other marketing elements present on mediums, such as social media sites, search engines, or even blog sites.

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86% of marketers say it’s time to rethink nurtures!

Vidyard

The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. Yet as marketers glommed onto these new mediums—display ads and email marketing—everyone’s results plummeted.

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86% of marketers say it’s time to rethink nurtures!

Vidyard

The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. Yet as marketers glommed onto these new mediums—display ads and email marketing—everyone’s results plummeted.

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The 5 Step Guide to Creative Marketing and its Importance

Bannerflow

This fresh field utilises creative concepts to sell a business’s products or services through the medium of marketing. Building a strong identity for your brand, utilising great content (not just blogging, but video, podcasting and more) plus the marketing of your services or products can contribute to being creative. What is creative?

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

Event tracking allows you to measure podcast listens and downloads. For dimension, the top level measure is source/medium. For example, “Google” is a source, “organic” and “cpc (cost per click or paid search)” are mediums. Once I click on the source/medium in the report, I can see which landing pages generated conversions.

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Sales Pipeline Radio, Episode 103: Q&A with Paul Roberts

Heinz Marketing

Among other things (like the Super Bowl) we talked about: The pros, cons and benefits of podcasting. Podcast formats from Q&A to curated shows. Podcasts as unstructured learning time. I think, I previously had not been listening to a lot of podcasts. But I can definitely listen to a podcast. Storytelling.

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Inbound versus Outbound Marketing

TrustRadius Marketing

TV Ads, telemarketing (including cold calling), billboards, and magazine ads are all common mediums. PPC (pay-per-click) ads allow you to mitigate costs when an ad is less effective. Just because this is called old marketing does not relegate you from use of newer mediums. The word “push” is key here.