The Power of Persuasion: 3 Psychology Principles for B2B Marketers


On three separate occasions, with two weeks in between trials, students were asked to assess 60 statements and rate their validity on a scale from 1 (not likely valid) to 7 (very likely valid). The findings show the false statements that were repeated were rated as more valid with every subsequent exposure to the statement. ABM ads can be a great way to provide the necessary high-level awareness. We only buy products and services from people and companies we trust.