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The Power of Persuasion: 3 Psychology Principles for B2B Marketers
Engagio
SEPTEMBER 10, 2018
On three separate occasions, with two weeks in between trials, students were asked to assess 60 statements and rate their validity on a scale from 1 (not likely valid) to 7 (very likely valid). The findings show the false statements that were repeated were rated as more valid with every subsequent exposure to the statement. ABM ads can be a great way to provide the necessary high-level awareness. We only buy products and services from people and companies we trust.
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