B2B Pay Per Click Advertising
AUGUST 11, 2009
Interview with Terry Whalen from CPC Search. To me, this means that we want to be very careful to be clear on the true value proposition delivered by the client’s products and services when we are crafting ad text. I’m a little less inclined to “think outside the box” when it comes to B2B ad testing. For B2B keyword and ad testing, we tread with a bit more caution. Terry: Well, the reason paid search has become so big is that ads are matched to user searches.