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Best Display Campaign of Summer 2021: Telenor

Bannerflow

The template for our ads is clean and simple – especially in our banners. And we came up with our creative concept using our blue/black background still but using it more as a wave or sea and adding the little summer-specific illustrations. When you were creating the ad, how did Bannerflow help?

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4 Content Marketing Tips from Grammarly’s Multi-Million Dollar SaaS Growth Strategy

BenchmarkONE

Grammarly’s approach is to zero in on the demographic of people reading and engaging with their content pieces and then target that same demographic for their social media and paid ads. . Most SaaS and B2B companies advertise with banner ads, touting how good they are and what a valuable solution they’d be. Author Bio.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation. Trade Desk is a display ad platform that buys sites, exchanges, and networks in real time (called RTB or real time bidding).

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Stop the Insanity; A View on Social Media ROI for Lead Generation

NuSpark Consulting

If you’re going to count the time and rates to engage, listen, and monitor social media as part of your ROI calculations, then you’d better start applying that same logic to your paid search agency, your digital agency, your ad agency, internal marketing staff, and any marketing consultants. Conferences? I say stop the insanity.

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3 B2B Marketing Examples That You Probably Haven’t Tried Yet [VIDEO]

Directive Agency

If you can’t get featured, the next best thing to do is look at the ads on the top ranking pages — in this case, Business Insider and Lifewire. Oftentimes, what you’re going to see is a big banner ad above the article and on the side. These ads are powered by Google’s Display Network.

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New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark Consulting

A subject not discussed much when writing about conversion optimization, but technology exists to serve banner ads to those who visited your landing page or website but did not convert, or even targeting those who search for terms that you sell but do not ever reach your website (that’s called search retargeting). Retargeting.

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Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud

Hubspot

In a nutshell, they build fake websites to host ads, sell ad space to businesses, agencies, and ad exchanges, and then send out robots to make fake impressions and clicks on those ads. That includes banner ads, video ads, search-based ads, and mobile search ads.