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Having Trouble Optimizing Your Seasonal and Promotional SEM Performance?

QuanticMind

In the world of SEM, your campaign strategy doesn’t stay the same from quarter to quarter, month to month or even week to week. And as a Paid Search Marketer who has lived through numerous Black Fridays — and countless promotional SEM campaigns — you know that some seasons are, well, busier than others. To your success!

SEM 40
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5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. 5 Most Common Fails in B2B Search Campaigns #SEM Click To Tweet. Not Doing Everything Possible to Pre-Qualify Prospects.

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Five SEM Highlights of 2018

QuanticMind

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. We’ve compiled some of the ways in which the developments of the past year have played a role in shaping the direction of SEM industry — and how they’ll potentially play out in the New Year. GDPR Sets a New Global Standard .

SEM 40
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Maximizing impact: Marketing resource allocation in lean times

Martech

Dig deeper: The budget bottleneck: How to get more from your marketing budget People find bandwidth if there is something in it for them That something doesn’t always have to be cash, but what else do you have to offer in a budget-constrained environment? SEM manager fancies themself a copywriter? Skills development.

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Social media management services: 9 agencies your brand should check out

Sprout Social

If you do, an agency can spark new ideas, prevent burnout or provide a much needed load lift—social media teams say that bandwidth is one of their number one challenges. Stand-out services: Social Media Management, Branding, Consulting/Strategy, Content Marketing, Email Marketing, Lead Generation, Paid Social, PPC/SEM, SEO, Web Design.

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5 Benefits of Hiring a Virtual CMO

Meerkat Marketing

However, it is fair to assume that one person may not have the bandwidth to take on everything, i.e. website management, content creation, graphic design, lead generation, search engine optimization (SEO), search engine marketing (SEM), social media, branding, advertising, email marketing, public relations, etc.

CMO 89
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Fundamentals: Content Marketing Team Consistency

nDash

According to an SEM Rush survey, 44% work on a content marketing team of one to three people. That doesn’t leave much bandwidth for content development. Deploying your content strategy and keeping up with the volume weekly takes a dedicated team. Almost half of all marketers have limited resources.