article thumbnail

5 Data-Driven Actions for B2B Marketing Success in 2024

sagefrog

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

article thumbnail

Importance of Data Quality in Driving ROI via B2B Lead Generation

Binary Demand

[ps2id id=’overview’ target=”/]One frequently asked question in the dynamic and cutthroat B2B lead generation environment is, “Why is data quality so important?” ps2id id=’b2b_data_quality’ target=”/]What is B2B Data Quality? But there’s so much more.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany. Telephone marketing to other market participants if their implied consent can be presumed. In doing so, you also increase the likelihood that marketing emails will resonate with your customers.

article thumbnail

Survey: Digital Marketing, Social Media Remain Top Tactics Among Marketers

KoMarketing Associates

was digital marketing and social media, followed by marketing and audience research (5.1). Direct marketing and sales (4.6), copywriting and design (4.1) and grassroots and event marketing (2.8). At the top of the list (5.3) and public relations (3.1) also made the list.

article thumbnail

Importance of Data Quality in Driving ROI via B2B Lead Generation

Binary Demand

[ps2id id=’overview’ target=”/]One frequently asked question in the dynamic and cutthroat B2B lead generation environment is, “Why is data quality so important?” ps2id id=’b2b_data_quality’ target=”/]What is B2B Data Quality? But there’s so much more.

article thumbnail

B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights.

article thumbnail

MarTech’s ABM experts to follow

Martech

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. LinkedIn: Hillary Carpio (6k followers) Pam Didner Pam is founder and vice president of marketing at Relentless Pursuit. In your inbox.