NetLine

DECEMBER 27, 2023

In this post, we are going to take a look at how B2B marketers can effectively integrate intent data into their martech stack to unlock its full potential. We’ve identified four key components of a martech stack that enables marketers to effectively use intent data to its fullest potential.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Zoominfo

DECEMBER 16, 2018

“Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.” B2B data isn’t glamorous. Yet, it’s a critical resource for both sales and marketing teams. But it’s become increasingly difficult to stay on top of data hygiene. SiriusDecsions.

Data Hygiene 182

Data Hygiene Automation Zoominfo Buyer Personas 182

Martech

JANUARY 5, 2022

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories.

Industry CMS 114

Industry CMS B2B Data Hygiene Marketing Automation Services 114

The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Zoominfo

FEBRUARY 12, 2019

First and foremost, effective lead management requires a deep understanding of the characteristics that make a prospect an ideal fit for your products and services. In fact, 35 to 50% of sales go to the vendor who responds first ( source ). Establish a service-level agreement for lead routing. Create buyer personas.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Martech

JULY 20, 2021

Anyone involved with marketing automation will have both a scientific and an artistic skillset,” said Ashley Cover, Marketing Technology Leader for Siena Corporation, at a MarTech panel discussion. You can look at the channels, you can look at email, somebody who’s going to do text marketing, messenger apps, etc.

Data Hygiene 110

Data Hygiene Ad Building Marketing Automation Services Marketing Management 110

SalesIntel

JUNE 9, 2023

Sales intelligence platforms like Cognism are gaining traction as a tool for sales. These platforms have garnered significant attention for their robust features and data-driven solutions. When investing in a sales intelligence platform, pricing is pivotal in your final decision-making. What are the features?

Pricing 52

Pricing Price Planning Marketing Automation Services 52

DealSignal

MARCH 11, 2019

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment. The math behind data decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Rev

FEBRUARY 15, 2023

Before Revenue Operations ( RevOps ) became an emerging function in the B2B world, things could get… confusing. In this blog post, we’re going to give you an overview of 27 RevOps best practices that can help drive growth for B2B companies. Implement the use of a unified platform (e.g., Do you remember?

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

DealSignal

FEBRUARY 1, 2024

In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call. Let’s take a look at these platforms individually, and then see what makes them similar and what makes them different. You’ve probably heard of DealSignal , ZoomInfo, and Apollo, right?

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. While it’s impossible to avoid them entirely, good data hygiene may limit exposure. Clean out inactive contacts in your CRM and marketing automation tool. What is a spam trap?

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Zoominfo

SEPTEMBER 18, 2018

The statistics speak for themselves ( source ): 77% of consumers have chosen, recommended or paid more for a brand that provides a personalized service or experience. Example : A prospect fills out a form on a landing page for a new security software. Make no mistake about it—today’s customers want a personalized experience.

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

DealSignal

AUGUST 30, 2021

Of course, in order for this strategy to be effective, you must first begin with clean, accurate, and updated data. By using a third-party AI-driven data platform , you can verify contact accuracy on demand, also receiving enriched contact attributes. Research suggests that only 30 to 50% of your data is accurate.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Zoominfo

APRIL 15, 2018

Analyze the data you have: Dig into your customer database, your CRM, and any other marketing automation or sales enablement tools. Gather and analyze this data so you can prove how effective data-driven sales can be. For example: Let’s say you export data on your best customers.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., But the platforms that power these activities continue to evolve. Dynamic content creation.

Marketing Automation Services 131

Marketing Automation Services Enterprise Management Work Management Marketing Management 131

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. How do I find out the names of individuals who visit my website?

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

DealSignal

MARCH 17, 2023

Static DealSignal’s Dynamic Data ZoomInfo’s Static Data Who Has Better Data, DealSignal or ZoomInfo? DealSignal vs. ZoomInfo: Make the Right Choice When it comes to B2B lead generation platforms, choosing the right one can make all the difference.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

The Point

APRIL 30, 2012

It prevents situations in which you may lose forever the ability to market to an individual because he/she happened to dislike one particular email. And it does so under the cloak of customer service, i.e. giving the subscriber the opportunity to choose the type of email communication most relevant to his/her interests.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

SmartBug Media

SEPTEMBER 27, 2021

What is data hygiene? Data hygiene describes the process of eliminating bad data to optimize your database and ensure you have only high-quality, relevant information. So what is bad data and what is good data? To learn more about data hygiene, contact one of our marketers in development.

Data Hygiene 96

Data Hygiene Hubspot Practices Marketing Management 96

Launch Marketing

JULY 28, 2017

Marketers often walk the fine line between not collecting or analyzing enough information versus collecting “extra” data that’s of little or no relevance to your customers or marketing objectives. Even after obtaining relevant data, many marketers still struggle to keep their data clean, consistent and accurate.

Work Management 48

Work Management B2B Marketing Effectiveness B2B 48

ClickZ

JULY 29, 2019

We spoke with Nate Skinner , VP of Marketing for Salesforce’s Pardot to pick his brain on some high-level topics that are top of mind for B2B marketers. At Pardot, Nate has the unique position of being part of “a B2B marketing team that markets a B2B marketing product to B2B marketers.”

Data Hygiene 100

Data Hygiene Enterprise Management B2B Marketing Work Management 100

Conversica

SEPTEMBER 12, 2018

That includes cold calling, managing the CRM’s data hygiene for your accounts, scheduling prospecting and researching time, emailing and meeting with your manager. Luckily, sales is also using AI. Anyone who’s been in sales knows that every deal is won on top of a mountain of drudgery. It’s a lot.

Marketing AI 49

Marketing AI Verticals Marketing Automation Services Work Management 49

Adobe Experience Cloud Blog

OCTOBER 28, 2008

The next interview in the B2B Marketing thought leader interview series is with Robert J. Tell us a little bit about how you got into B2B marketing. I originally started my career in direct marketing where I worked with some of the largest B2B and B2C companies in the world. and what you like most about it.

Thought Leadership 48

Thought Leadership Marketing Automation Services Marketing Automation Automation 48

DealSignal

APRIL 3, 2023

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. Create high-quality, targeted sales enablement content and tools. What systems and platforms will you both use?

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

Zoominfo

NOVEMBER 25, 2018

We recently reported that, while marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. In fact, only 14% of B2B marketers report their use of marketing automation as “good” or better ( source ).

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

Adobe Experience Cloud Blog

MARCH 24, 2016

Am I an incompetent marketer if I am not using all of the “latest and greatest”? How is my budget going to support another tool–and who on my team is going to run this thing? For many companies, this is often your marketing automation systems, customer database/CRM and content management system (CMS).

Work Management 48

Work Management Marketing Management Data Hygiene Thought Leadership 48

DealSignal

SEPTEMBER 27, 2021

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. With sales and marketing alignment in place, sales depended on marketing for their success.

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

Heinz Marketing

AUGUST 5, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Can the platform identify new accounts to target?

Account Based Marketing 120

Account Based Marketing ABM Marketing Automation Services De-duping 120

QuanticMind

AUGUST 14, 2023

More than three-fourths of small and midsize US businesses say they’re preparing to invest in marketing tech tools in the next 12 months, and while close to 40% of B2B marketers are facing budget cuts, nearly 45% of those same marketers are planning to spend more on martech this year. The last area is AI.

Work Management 93

Work Management Marketing Automation Services Marketing Management Ad Building 93

Zoominfo

APRIL 27, 2022

How do you clean and prevent dirty data? What is Dirty Data? Dirty data represents faulty bits of information that can present problems in a business’s database. For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. Time to get messy.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Martech

SEPTEMBER 22, 2021

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.

Marketing Automation Services 131

Marketing Automation Services Enterprise Management Marketing Management Ideal Customer Profiles 131

Leadspace

AUGUST 8, 2017

B2B marketers love shiny things, which is why we’re such suckers for buzzwords. Like data hygiene. In great part, that’s due to how frustratingly tedious data management and in particular data hygiene is. – How to Prepare Your CRM for Account-Based Marketing.

Data Hygiene 66

Data Hygiene Marketing AI Lead Ranking Account Based Marketing 66

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Act-On

NOVEMBER 7, 2023

Before diving in, make sure you’re familiar with these common email marketing and deliverability terms: Authentication : A process that confirms to ISPs that you are who you say you are, and that your marketing automation platform is sending on your behalf. The marketer looks confused. How can this be?

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Deliverability Top of Funnel Best Practices CAN-SPAM 181

SalesIntel

OCTOBER 1, 2021

The global customer relationship management (CRM) market was worth USD 43.7 According to the Grandview research report , CRM tools are used by 82% of the businesses studied for sales reporting and process automation. More significantly, all departments are now able to provide consumers with consistent, customized service.

Marketing Automation Services 98

Marketing Automation Services CRM Tools Work Management 98

DealSignal

JANUARY 25, 2023

Are you ready to take your B2B marketing game to the next level? Look no further than account-based marketing (ABM) tactics. With the advancements in marketing technology leveling the playing field, you can leverage ABM tactics to not only hit your monthly numbers, but exceed them.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Contently

MARCH 23, 2021

Once you’ve started successfully building an audience, you want to inspire people to take actions that’ll create a deeper relationship with your brand—like signing up for a newsletter or virtual event, using an interactive tool, or requesting a demo. Here we measure: 4. Leads Generated. Lead Engagement. Share of Voice.

Cost per Lead 215

Cost per Lead Multi-Touch Attribution ROI Lead Ranking 215