Lenny's Newsletter

AUGUST 29, 2023

of the B2B companies I researched spent just as much time on picking the problem as they did on figuring out who to solve the problem for. B2B SaaS, e-commerce) Price point (e.g. urban centers, LatAm) A unique place the user spends time (e.g. Art by Natalie Harney. 1,000-5,000 employees) Job title (e.g. Almost comically narrow.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. While our average account value (ACV) was much higher than that, I knew this level of spending wasn’t sustainable. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Metadata

DECEMBER 5, 2023

Once you push your experiments to the channels, Metadata’s optimizer figures out which experiments are working, stops the ones that aren’t via auto-pause, and shifts any remaining spend to what’s moving the needle. To elaborate, Metadata makes sure you don’t waste spend on experiments that aren’t actually driving revenue. 101-500 4.3X

Cost per Lead 52

Cost per Lead CPL Paid Search Agency Ads 52

Allocadia

JUNE 13, 2019

In the 4th annual State of Pipeline Marketing Survey , over 400 B2B marketers shared how they build growth for their organization through pipeline marketing methodology which impacts the entire funnel rather than only top of funnel customers.

Budget Programs 40

Budget Programs Marketing Budget Creation Marketing Budget Planning 40

Allocadia

OCTOBER 4, 2018

In the 4th annual State of Pipeline Marketing Survey , over 400 B2B marketers shared how they build growth for their organization through pipeline marketing methodology which impacts the entire funnel rather than only top of funnel customers.

Budget Programs 40

Budget Programs Marketing Budget Creation Marketing Budget Planning 40

Adobe Experience Cloud Blog

JANUARY 8, 2013

Of the people who attended your show, you ideally want to determine how many opportunities were created, how much pipeline, how many were closed/won and for how much bookings, and cost per opportunity (CPO). The ROI of Events: What You Should be Measuring was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

ROI 48

ROI CPO Allocation Event Marketing 48

Mereo

NOVEMBER 15, 2023

2) THE GRAYING OF LINES BETWEEN SALES AND MARKETING RESPONSIBILITIES Many sophisticated B2B organizations are seeing their sales and marketing responsibilities blurring and overlapping. Today, sales reps spend less time with managers and peers. The post IS IT TIME TO RENOVATE YOUR GO-TO-MARKET ORGANIZATIONAL STRUCTURE?

Work Management 41

Work Management Marketing Management Peer-to-peer Lead Ranking 41

Lenny's Newsletter

AUGUST 8, 2023

Over the next two months, I’m going to share a multi-party in-depth playbook for kickstarting and scaling a B2B business. In addition to these juggernauts, I’ve also pulled in a handful of my favorite up-and-coming B2B startups, including Linear, Vanta, Stytch, Zip, Census, Persona, and Hex. Every prosumer product (e.g.

Startups 52

Startups Work Management CPO Enterprise Management 52

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. I’m fine with that since leads have historically been a B2B marketer’s north star. Does Facebook or LinkedIn drive a better CPO? I am shocked. S-H-O-C-K-E-D.

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

Mereo

MAY 25, 2023

Avoid surprises and spend the time noting down all relevant impacts to your price. UNLOCK YOUR ULTIMATE PRICING POWER A B2B Leader’s Guide to Pricing Strategy Workbook provides B2B leadership with the four key pricing principles and the six steps that will lead you to a successful pricing strategy and outcomes.

Pricing 36

Pricing Price Bundling Marketing Management 36

Lenny's Newsletter

AUGUST 15, 2023

Subscribe now Welcome to part two of kickstarting and scaling a B2B business. Here’s how some of today’s biggest B2B startups began: Retool started as Venmo for the U.K. ’ And the test there, honestly, was: one, would they spend time with us, and two, would they believe us? Art by Natalie Harney. total crap?

Validation 52

Validation Startups CPO B2B 52

Mereo

MARCH 24, 2022

Recent studies from CSO Insights found that only 23% of B2B buyers prefer to engage salespeople to solve their business problems. On average, people spend 60% of conversations talking about themselves and that number jumps to 80% over digital platforms. What can your business development team do with that stark reality? Stop talking.

High Quality Lead 48

High Quality Lead Business Sales Qualified Leads Marketing Management 48

Metadata

JANUARY 8, 2024

It’s time to say goodbye to the demand generation metrics you love B2B marketers are creatures of habit, and that includes leaning on the same metrics we’ve used for years to measure the impact of our demand generation strategies. Despite the rise of digital marketing, B2B buyers still trust their peers more than anyone else.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

ClickZ

OCTOBER 27, 2020

Gediehn, who typically focuses on B2C clients, has noticed a growing need for B2B companies to do more digital marketing because of COVID-19, particularly in the realm of sales support that directly contributes to business growth. Jon Miller is the CPO at Demandbase. B2B marketers typically spend a lot of their budget on events.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133

PathFactory

FEBRUARY 19, 2020

At the heart of every B2B purchase decision, buyers and customers need to consume content to inform their decision-making. The Birth Of The B2B Consumer , Stephen Casey, Principal Analyst, Forrester. . – The Birth Of The B2B Consumer , Stephen Casey, Principal Analyst, Forrester.

Marketing Websites 69

Marketing Websites CPO Amazon Top of Funnel 69

PathFactory

JUNE 24, 2021

B2B marketers have a major content ROI problem. In their place are B2B buyers who expect the same seamless, self-directed content experiences they’ve come to enjoy in their consumer lives on platforms like Netflix and Spotify. As B2B marketers, it’s time for us all to step up and follow suit. Here are three big takeaways: 1.

ROI 52

ROI Top of Funnel Forrester CPO 52

LEADership

NOVEMBER 12, 2013

That’s a question that keeps almost every B2B marketer up at night. Rising costs of lead generation, increasing competition and a rapidly growing population of buyers that function almost like intense research organizations—these are the factors we are up against in the B2B world. From B2B marketers. Please leave me a comment.

Cost per Lead 40

Cost per Lead Cost Lead Scoring Lead Ranking 40