More Than a Button: The Best CTAs for Paid Social Advertising (Based on $130M in Ad Spend)
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NOVEMBER 7, 2023
We looked at data from $130M in ad spend to help you answer that. In the pandemic’s earliest days, everyone had their sights set on cost per lead (CPL), with spend-per-month averaging $35K. Source: 2023 B2B Paid Social Benchmark Report Why did it crash? CPO N/A $21,378.29 CPO $7,722.17 $7,546.49
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