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85% of B2B Marketers Not Spending Enough Time on Content Amplification

KoMarketing Associates

As B2B marketers look for more ways to get their content into the hands of customers and prospects, new research suggests that they may want to focus their efforts on amplification. Converge recently published the “Content Amplification Report” to determine how B2B marketers are ensuring that their content reaches their target audience.

Spending 286
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B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. Despite all the challenges of 2020, B2B digital advertising is doing great. This substantial increase in ad spend is good news for publishers and ad platforms. But it comes as no surprise for B2B marketers.

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71% of B2B Marketers Intend to Boost Account-Based Marketing Spend in 2023

KoMarketing Associates

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. However, ABM has not come without challenges for B2B marketers.

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Maximizing your B2B spend: Is account-based marketing worth it?

Martech

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade. Where to start? In your inbox.

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. But as a B2B Marketer, what does engagement mean? How to spend less time and gather higher quality leads. We were measured by the number of leads we generate. Over time, we’ve become much better at measuring conversion rates and lead quality. How can you get there? How do you measure it?

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34% of Businesses Intend to Decrease B2B Tech Spend Due to COVID-19

KoMarketing Associates

Although many B2B marketers managed to survive the initial impact of the COVID-19 pandemic, new research suggests that its impact will continue to be felt in the coming months, particularly in the technology area. This suggests that it may be more difficult for B2B marketers working in this sector.

Spending 260
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Elevate B2B Marketing News Weekly Roundup: New B2B GTM Data, Adobe’s Annual Visual Trends, & Rising Creator Spending

Top Rank Marketing

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. How to balance efforts and spending between the top two priority areas for B2B firms. You’ll learn….

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

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Intent Signal Data 101

B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). That means B2B marketers miss out on 85% of a buyer’s journey! How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? Intent signal data can help.

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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Wasteful technology and service spending.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. It may even damage your organization's reputation.

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Most buyers today spend approximately two-thirds of their journey digitally and anonymously before contacting vendors directly. Intent data can help B2B marketers reach active buyers earlier, influence their journey, and close more deals. However, not all intent data is created equal.