article thumbnail

9 Key Points & Action Items from BtoB Magazine’s Social Media Report

KoMarketing Associates

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. The Role of Social Media. Look Before You Leap.

BtoB 120
article thumbnail

Study: B2B Marketers Turn to Content Marketing for Lead Generation

KoMarketing Associates

According to the results of a recent study from Holger Shulze, B2B marketers worldwide are turning to content marketing to improve their marketing campaigns, including boosting lead generation efforts, brand awareness, and customer loyalty. Study results show 68 percent of B2B marketers are using content marketing to generate leads.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Lead Generation Blog: White Papers and Lead Generation, Key for BtoB Marketers

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

BtoB 120
article thumbnail

B2B Lead Generation Blog: Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

BtoB 120
article thumbnail

B2B Lead Generation Blog: In defense of thought leadership

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I agree with their arguments to a point.

article thumbnail

B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

article thumbnail

The Content Experiment: An Interview with Rishi Dave [Podcast]

Crimson Marketing

How can you create new business with content thought leadership? He was named 2013 & 2012 Top Digital Marketer by BtoB Magazine. How can you create new business with content thought leadership? He was named 2013 & 2012 Top Digital Marketer by BtoB Magazine.

BtoB 100