B2B Digital Marketer

APRIL 11, 2024

Moustafa is the President of Push Analytics, a digital consultancy firm engaged in B2B and B2C services. He brings a wealth of experience from the B2B enterprise sales space, having managed complex sales in the tens of millions of dollars. The impact of timely engagement on high-value B2B sales.

B2B Sales 52

B2B Sales B2B Marketing Enterprise Management B2B 52

Inbox Insight

MARCH 7, 2023

When the demand generation engine is neglected, what happens to sales acceleration? Demand gen is paramount to driving sales pipeline velocity, remaining the most vital pillar of the sales acceleration formula. Read on to discover the role it plays in sales success. Simply put, it stalls. What does this formula look like?

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation B2B Sales Top of Funnel 98

Martech

NOVEMBER 1, 2023

HubSpot announced today that it is buying B2B data provider ClearBit, bolstering the Boston-based CRM platform with third-party company data from millions of businesses. In addition to that HubSpot will be getting the other company’s 400,0000+ users and more than 1,500 business customers. Get MarTech! In your inbox.

Hubspot 114

Hubspot Buy B2B B2B Sales 114

Martech

MAY 24, 2024

High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Tactics 98

Webbiquity

AUGUST 1, 2019

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. Here’s why and how, as a marketer, you may want to integrate new lead generation tools and processes into your B2B lead generation strategy and campaigns. HubSpot helps in this realm with HubSpot sales.

Marketing Automation Services 205

Marketing Automation Services Lead Generation Top of Funnel Lead Ranking 205

Webbiquity

NOVEMBER 18, 2021

Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. Being able to communicate with the correct context and timing is essential as a sales representative. Triggers provide an excellent view into how a company is changing, allowing your sales team to see future possibilities.

Ideal Customer Profiles 254

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 254

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

DiscoverOrg

SEPTEMBER 4, 2018

First things first: People buy from people first, product second , according to Director of Sales Steve Wernke. Here’s how to manage so much winning, with 9 tips from our top sales closers. Here’s how to manage so much winning, with 9 tips from our top sales closers. The Rule of Three. price discount.

B2B Sales 287

B2B Sales Work Management B2B Marketing Management 287

Heinz Marketing

JUNE 11, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. What do they mean to sales and marketing? 50 Powerful Sales Questions. Great sales questions help you find out what’s going on in your buyer’s world.

B2B Sales 109

B2B Sales B2B Marketing Trends Content Marketing 109

Lead Forensics

MAY 9, 2024

But what do we mean by “the best sales team”? If you’re pushing everything you’ve got in the right way and maintaining the highest standard, there’s no reason you can’t bring results that show your product, your organization and your sales team are a cut above the rest. We mean world-class. So how is this achieved?

Class 52

Class B2B Sales Ad Building Work Management 52

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Steps to Strengthen HubSpot Integration. Use HubSpot data to personalize chat greetings.

Hubspot 195

Hubspot Top of Funnel Conversion Sales Qualified Leads 195

Zoominfo

MARCH 15, 2022

Every company has a sales and marketing function. As the head of enterprise product and sales at ZoomInfo, I had the opportunity to speak with JP Valentine on The Alldus Podcast: AI in Action. But consumer-oriented AI solutions aren’t enough for the scope and volume of intelligence required by B2B teams today.

Marketing AI 130

Marketing AI Enterprise Management B2B Sales De-duplication 130

Zoominfo

AUGUST 2, 2021

How do you get visitors’ attention and start a productive sales conversation? Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. How to Optimize Chatbots for B2B Lead Generation. You create engaging content and people click on your offers.

Marketing Automation Services 246

Marketing Automation Services Sales Qualified Leads Marketing Websites Lead Ranking 246

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers.

Lead Ranking 117

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 117

Martech

MAY 2, 2024

Understanding and engaging the buying group is critical for B2B success. However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process.

Ideal Customer Profiles 119

Ideal Customer Profiles Buy Marketing Automation Services Work Management 119

Only B2B

APRIL 10, 2024

MQL sits at the intersection of marketing and sales. These are leads that have been validated and are ready to be handed over to the sales team. Many marketers view MQL as flawed because less than 1% of these leads typically reach the final stage of the buying process, and even then, there’s no guarantee they’ll convert.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Hubspot

JANUARY 7, 2024

But when an inside sales professional wants to establish their authority over the phone, they need to use their voice tone and pacing to get the point across. Sales reps who use these words sound like hesitant amateurs, so be very careful to avoid them. Let’s talk about the implementation process.”

Hubspot 84

Hubspot Work Management Marketing Prospects Marketing Management 84

Hubspot

JUNE 15, 2023

As with all fields, AI is transforming sales. Salespeople are leveraging tools that streamline processes, save time, and create a more personalized experience for leads. In this post, learn more about how B2B salespeople leverage AI, and how you can adopt it into your processes. Optimizing the sales process with data.

B2B Sales 78

B2B Sales Lead Scoring Lead Ranking B2B 78

Hubspot

FEBRUARY 16, 2022

In sales, it's no different. A good sales hook can prevent your prospect from hanging up the phone, or deleting your email entirely. And a great sales hook can start your entire conversation off on the right foot. Here, we asked six sales reps their tips for creating a convincing sales hook to turn prospects into customers.

Work Management 91

Work Management Marketing Management Tips Hubspot 91

The Lead Agency

JULY 23, 2020

B2B businesses that align their sales and marketing strategies , processes and people are statistically more likely to maximise business results and lead customers through the buyer journey successfully. To understand what both Sales and Marketing do, let’s break it down. This is where sales come in to play.

Top of Funnel 90

Top of Funnel B2B Sales B2B Marketing Work Management 90

Martech

SEPTEMBER 18, 2023

John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. We spoke at HubSpot’s Inbound conference where he gave us a sales-side view of working with marketing, what tools are important to him, what he worries about and the impact of AI.

Marketing Automation Services 119

Marketing Automation Services Ideal Customer Profiles Top of Funnel Marketing Automation 119

Hubspot

FEBRUARY 2, 2021

The same principle applies to B2B sales. Sometimes, reps can be exceedingly helpful and friendly, and while that might be perfectly pleasant in theory, it can undermine their sales in practice. Why Being Too Helpful Hurts Sales. Unfortunately, some reps conflate those less-than-ideal qualities with being helpful.

Tactics 94

Tactics B2B Sales Buy Outreach 94

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Velocity Partners

APRIL 9, 2024

At most B2B companies, the marketing/sales relationship has taken a wrong turn. Because the B2B go-to-market playbook — what worked before — no longer matches the reality of how customers buy. You can see the results of this in the growing lack of trust between sales and marketing teams. But revenue didn’t follow.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Lake One

NOVEMBER 24, 2020

One area of business we were especially interested in gaining some outside perspective on was sales. So, to help jumpstart your 2021 digital sales strategy, we invited some of the best and brightest in B2B sales strategies and technology for a discussion on breaking through to buyers when business environments are turned upside down.

B2B Sales 72

B2B Sales Top of Funnel Tools Marketing & Strategy 72

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. These ideas are organized into three categories: strategies, tools and tactics.

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

LeanData

JANUARY 20, 2021

B2B marketers invest an extraordinary amount of time, energy and resources creating demand for their products and services. Succeeding in a competitive marketplace requires the extraction of the full value of every lead, and as such, B2B go-to-market (GTM) functions need absolute best-in-class lead management strategies. .

Lead Management 93

Lead Management Work Management Marketing Management Marketing Analytics Tools 93

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. That’s because the average sales process is more complex than ever. What is sales enablement, anyway? How-to videos. Case studies.

Paid Search Agency 112

Paid Search Agency Top of Funnel Work Management Sales Qualified Leads 112

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine. Virtual Sales Training Resources. Sales Gravy: Virtual Selling Skills Bootcamp. Get the Kit.

Training 141

Training Top of Funnel Resources Work Management 141

ATAK Interactive

OCTOBER 2, 2023

Are you eager to supercharge your B2B sales efforts and transform your lead generation process? The HubSpot LinkedIn Sales Navigator integration is your answer. Let's embark on this journey to take your B2B sales to the next level!

Hubspot 60

Hubspot Linkedin Features B2B Sales 60

G2M Solutions

SEPTEMBER 18, 2023

In the ever-evolving world of sales, Sales Managers play a pivotal role in steering their sales teams towards success. Sales Managers: The Drivers of Sales Team Excellence Sales Managers are the lynchpins of the sales process, responsible for coaching and guiding their sales reps to achieve their targets.

Hubspot 62

Hubspot Software Features Process 62