B2B B2B Sales Cold Calling Direct Marketing 
Binary Demand
JUNE 22, 2023
[ps2id id=’overview’ target=”/]One frequently asked question in the dynamic and cutthroat B2B lead generation environment is, “Why is data quality so important?” It is the process of capturing the attention of intent-rich leads to contact and nurture them for sales. But there’s so much more.
Marketing Insider Group
DECEMBER 20, 2022
In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. You can’t rely on one pipeline or blasting out an email to your prospect list and calling it a day. More (quality) leads = more sales = increased revenue, which makes everyone happy.
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markempa
JUNE 7, 2005
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Thanks Peter.
Zoominfo
FEBRUARY 25, 2021
What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.
PureB2B
MAY 30, 2022
There are a few key questions that most sales teams had when the GDPR became enforceable. Is cold outreach still a viable sales strategy and how does GDPR affect B2B? Can we still purchase B2B data? Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls.
PureB2B
MAY 30, 2022
There are a few key questions that most sales teams had when the GDPR became enforceable. Is cold outreach still a viable sales strategy and how does GDPR affect B2B? Can we still purchase B2B data? Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls.
Zoominfo
AUGUST 30, 2022
Get a Demo Privacy Considerations for B2B Marketing in Europe Marketers leverage business data for almost every important decision, from audience segmentation to budget planning. Are you allowed to cold-call prospects in this country? Is there an exemption for B2B activities?
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