Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 129

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 129

Trade Press Services

MARCH 11, 2024

Industry editors and society directors, they have 37 years of B2B publishing experience between them. They offered insights essential for brands, professionals, journalists, and thought leaders looking to share thought leadership and establish their expertise in today’s constantly evolving marketplace.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

BOP Design

JANUARY 4, 2022

As an experienced B2B marketing agency , we thrive on innovative ideas and are always on the lookout for new trends, strategies, and approaches to help our clients better connect with their target audience. Now, as marketers, we understand that sales and revenue generation are the ultimate objective for the B2B brands we work with.

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

Exo B2B

JUNE 5, 2018

As experts in marketing strategies, ExoB2B recommends, in some cases, to assert itself as such through an inbound or inward marketing strategy, to demonstrate thought leadership and, to be integrated into a process of digital transformation. The Thought Leadership approach according to ExoB2B. Did you say risk-taking?

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B Marketing 125

B2B Marketing B2B Planning B2B Thought Leadership 125

BOP Design

MARCH 22, 2021

In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. Creating Thought Leadership (aka Blogging). In certain circumstances, “creating thought leadership” is a fancy way to say “blogging.”

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Marketing Insider Group

SEPTEMBER 15, 2020

In our second blog in a series on the Impact of Coronavirus on B2B Content Consumption , we noticed an interesting trend. What We Can Decipher From the Top Trending Topics. As a marketer, the first thing that jumps out to me is that 7 of the 10 Trending Topics are subject matters that exist outside of the legal realm.

Work Management 218

Work Management Content Marketing Management Paper 218

KoMarketing Associates

OCTOBER 22, 2018

Twenty percent cited thought leadership, while 12 percent named ebooks and white papers. B2B Marketers and Their Dedication Toward Content Marketing. Just 35 percent of the least successful B2B marketers claim they are dedicated to content marketing.

Spending 153

Spending Budget Management B2B Thought Leadership Content Marketing 153

Trade Press Services Newsletter

JANUARY 4, 2023

When it comes to marketing your B2B business, it’s easy to make mistakes that can derail your growth strategies. Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. You could even be making critical mistakes without even realizing it.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Launch Marketing

DECEMBER 14, 2022

Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. Looking at the past can be an indicator and measurement of success in B2B marketing. What Is Trending Now? The topics that are trending are the ones that are often the most important to audiences.

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. This blog article will explore three B2B content marketing strategies your business must prioritize for business success. But blogging should remain a top B2B content marketing strategy when creating mid- to long-form content.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Launch Marketing

OCTOBER 18, 2023

For example, “B2B Marketing Strategy | Launch Marketing”. Gated content, such as eBooks, guides and white papers, drives leads while ungated, such as blogs, articles and videos, drive traffic. Topic (industry trend, thought leadership, etc.) We have all your B2B website design and development needs here.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Everything Technology Marketing

JULY 6, 2013

Check out our latest B2B Content Marketing Report 2013 and find out what is going on in the world of content marketing. Here are five of the most interesting content marketing trends we identified: Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership.

Trends 100

Trends B2B Thought Leadership Content Marketing Thought Leadership 100

Heinz Marketing

FEBRUARY 23, 2023

It’s important to monitor industry trends and identify changes in regulations to replicate in your strategies. For example, AI and machine learning are transforming the way healthcare providers diagnose and treat patients, and marketing teams must be able to communicate the benefits of these technologies to their leadership teams.

Advertising Agencies 102

Advertising Agencies B2B Thought Leadership Lead Ranking Business 102

Martech

JANUARY 26, 2023

Let’s say clicks or conversions are trending down, a closer look at the data will help you identify and address the issue quickly, enabling you to adjust your campaigns accordingly. Then, the data can provide actionable insights such as top media affinities, social channel preferences, attitudes and behaviors and conversational trends.

Paid Content 140

Paid Content Enterprise Management Work Management B2B Marketing 140

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Thought leadership (79%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

The Point

FEBRUARY 8, 2011

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. The 42-page white paper includes insights from industry thought leaders such as Ardath Albee, Jay Baer, Kristin Zhivago, as well as yours truly (see Page 13).

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

Valasys

SEPTEMBER 16, 2020

Amidst the uncertainty forged by the current disruption, B2B marketers need to focus on discovering the post-pandemic marketing trends for effective working, collaboration & communication. Thus, segmentation based on behavioral data is one of the most important post-pandemic marketing trends for B2B marketers.

B2B Marketing 59

B2B Marketing Trends Planning Work Management 59

Exo B2B

SEPTEMBER 19, 2023

It requires deep thought, meticulous analysis and the ability to project your business into the future. In the world of B2B marketing, every decision must be carefully calculated. Here’s an overview of the key stages we focus on: 1- B2B strategic marketing analysis Before you can chart a course, you need to know where you are.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Webbiquity

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging? What trends are likely to emerge in the coming year? There’s much more. Share this on Bebo.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. In this post, we look at 5 great B2B content marketing examples and what makes them stand out. What makes this B2B content marketing piece excellent?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Webbiquity

AUGUST 22, 2017

But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies. It’s not about being the coolest company in your industry, it’s about thought leadership.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

The Point

APRIL 4, 2024

The lead generation experts at NetLine just released their “ 2024 State of B2B Content Consumption & Demand Report ,” a meaty 38-page guide based on data from more than 6 million content registrations. Even in the throes of an uncertain economic climate, B2B buyers’ appetite for quality gated content shows no sign of abating.

Trends 299

Trends B2B Thought Leadership B2B Content 299

Porch Group Media

JULY 8, 2019

Social Media Marketing: Trends and Opportunities. 80% of social media B2B leads come from LinkedIn. Increased thought leadership increased to 57% from 46%. Retail Purchase Intender Marketing White Paper. As with all marketing channels, social media is continually evolving.

Social Media 58

Social Media Social Marketing Trends Media 58

Salesforce Marketing Cloud

DECEMBER 8, 2023

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. A thoughtful email marketing strategy provides customers with interesting and valuable information to make smarter purchasing decisions.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Everything Technology Marketing

JUNE 27, 2013

B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. Download the new B2B Content Marketing Report to find out. Content marketing is going mainstream in 2013. Marketing automation is on the rise.

Marketing Report 100

Marketing Report B2B Marketing B2B Thought Leadership Content Marketing 100

Adobe Experience Cloud Blog

MAY 30, 2017

A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”. Thought Leadership: This is an invaluable status to have today. Ready, Steady, Go!

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Content4Demand

JUNE 4, 2019

Every B2B brand wants to be viewed as a leader on the trending topics affecting its industry. What exactly is thought leadership? Thought leadership content has more of an influence on your content marketing success — and sales — than you might think. What Thought Leadership Is.

Thought Leadership 69

Thought Leadership B2B Thought Leadership Marketing Management Lead Scoring 69

Content Marketing Institute

JULY 9, 2018

Many brands recognize the critical need for strategic thought leadership content to sit alongside product- and purpose-oriented messaging – content that establishes the brand as an authority in a specialized field or a line of business and deeply engages decision-makers. What’s lacking today is not the thought, it’s the leadership.

Thought Leadership 104

Thought Leadership B2B Thought Leadership Paid Search Agency Advertising Agencies 104

SWZD

APRIL 24, 2019

Consider curated thought leadership instead. Curated Thought Leadership. Even thought leaders are tired of hearing about thought leadership. Thought leadership is important when it’s subject-specific. That is, thought leaders need to be thinking about something.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Phishing Curation 48

The Lead Agency

SEPTEMBER 13, 2020

While these tactics are often used in the B2C landscape, B2B marketers should take note. B2B marketing is evolving, and businesses need to adapt and update their strategy as consumer expectations change, or risk falling behind. But, how can B2B businesses provide an enhanced experience for users with interactive content marketing?

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

Content4Demand

OCTOBER 27, 2020

E ven with B2B purchases, we now have one-click access to peer reviews and insights. You may be asking, “But Alicia, I thought customer success stories should only be used for bottom-of-the-funnel content?” Transcribe interviews around hot trends and position your clients and partners as influencers.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Onalytica B2B

MAY 3, 2018

Thankfully, we can come to the rescue here to shed some light on what a year’s worth of success has looked like for us from our experience of running over 1000 influencer programs across B2B, B2C and not-for-profit sectors. From mommy bloggers and beauty bloggers to tech and finance experts – we’ve done it.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Champion Communications

OCTOBER 12, 2021

What kind of relationships do B2B buyers want with vendors? What role does Editorial play in the B2B buying process? Do B2B buyers want to go to your event? Champion Communications recently hosted a webinar to dig deeper into the minds of B2B buyers and gain insight into these questions. Kerry Sinclair, EVP of IT at Sage.

Brand Identity 62

Brand Identity Branding B2B B2B Thought Leadership 62