Metadata

FEBRUARY 21, 2023

Welcome to our “Ask Me Anything” blog recap, where we pull together the best insights and advice from the best (and brightest) minds in B2B marketing. Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. Uh…no!

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Engagio

JANUARY 27, 2021

Marketing trailblazer, thought leader, entrepreneur, and physics enthusiast. And before that he created and co-founded the popular marketing automation software Marketo. Needless to say, he has some serious street cred in B2B tech.). “We used to build our brands with thought leadership first. How he got here.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Thought leadership. Leadership development. Every great B2B company started out as an entrepreneur’s dream. Become an engagement marketing master by reading one, or all, of these books: Bryan Kramer ’s There Is No B2B or B2C: It’s Human to Human: H2H. MKTG4904: Thought Leadership. Engagement.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

ANNUITAS

MARCH 26, 2015

Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. Develop thought-leadership content and offer it there to help increase your visibility at the event or drive more traffic to your session.

Effectiveness 100

Effectiveness Demand Generation B2B Thought Leadership Marketo 100

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Heidi Bullock pops up frequently as a content marketing influencer, namely because of her stellar resume describing a “who’s who” of leadership positions.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. You need to give your whole organization the tools, training, and content to engage with your customers. A rtful: Since when does B2B have to be boring?

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

EveryoneSocial

JUNE 11, 2019

Televerde is a global company that helps B2B organizations accelerate their demand generation and sales pipeline. They generate revenue for B2B clients like SAP, Microsoft, Adobe/Marketo, InsideView, and many more. And they do this with a very focused mission: to provide education, skills, and jobs to incarcerated women.

B2B Thought Leadership 79

B2B Thought Leadership InsideView Thought Leadership Work Management 79

Adobe Experience Cloud Blog

MARCH 13, 2017

And, that’s not just online—I’ve been lucky enough to get to meet and work with a handful of influencers in my role here at Marketo, and let me say that they are even more dynamic, interesting, and engaging in person. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Date: Jan.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

KoMarketing Associates

FEBRUARY 9, 2016

How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? It provides a forum for company thought-leaders and visible employees. Categories of B2B video, with examples: Branding and Corporate Awareness. Marketo: What is Marketo? Tutorial or Training Guide.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Oktopost

MARCH 11, 2020

As you begin your due diligence in searching, pay close attention to solutions that play nicely with your current martech stack , are seamlessly connected to your social media management platform and act as a complete social media management suite for B2B. Today’s B2B buyers trust people, not brands. Creating Content That Resonates.

Linkedin 139

Linkedin Enterprise Management Work Management Marketing Management 139

Engagio

SEPTEMBER 20, 2021

There are all sorts of ways that you can automate these notifications through Marketo, Salesforce, Slack, and more, but the important thing is that you’re making it easier for the relevant teams to know exactly when an action needs to be taken. Sales and Marketing training during rollout. Parting thought. The post Crawl.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Adobe Experience Cloud Blog

JANUARY 15, 2020

LinkedIn offers 80% of social media B2B leads , for example. 2020 is probably the last digital marketing train you can catch. The post Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Picture this: 41% of U.S.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

MARCH 11, 2016

As a B2B company, we have field representatives—otherwise known as account executives—across the globe, with field marketers aligned to each and every one. Train Them on the Basics. Screenshots with circles, arrows, and notes can assist you in your training efforts. Highlight important places where they can get further training.

Ad Building 48

Ad Building B2B Thought Leadership Marketo Advertising Agencies 48

ANNUITAS

SEPTEMBER 9, 2011

This was my fourth Dreamforce, and I’d like to offer some observations from the perspective of someone who lives in the B2B marketing & sales space. Marketing Automation row, as it seemed to be named, was anchored by Eloqua & Marketo directly across from each other. Observation 3: B2B Marketing Continues to Mature.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

SmartBug Media

APRIL 12, 2019

As promised and stated on their homepage, “We provide world class thought-leadership, webinars, conferences, online courses, sales training & digital partnerships.”. Anthony Iannarino , who has been a speaker, author, and thought leader in the industry since 2009.

B2B Thought Leadership 63

B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

This one should be essential for B2B and consumer marketers alike. While you’re on the content train, check out Be Bold, Be Engaging, or Be Gone: The Importance of Real-Time Marketing – all about serving content that cuts through the noise. Event Marketing b2b Consumer' Yes, I suppose it would. 5) Major celebs.

Paid Search Agency 48

Paid Search Agency Ads B2B Thought Leadership Marketo 48

Strategic-IC

NOVEMBER 17, 2022

There are plenty of voices in the world of B2B marketing who have their own opinion and definition for ABM - but here’s our stance. A There are certain criteria you can use to determine whether ABM is a good fit for your business, for example: You're selling a high-value/complex solution into B2B Enterprise or mid-market.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

Adobe Experience Cloud Blog

NOVEMBER 28, 2016

She is a classically trained concert pianist who insists that she’s not in sales (despite selling $3.5 Back to Erica. million worth of pianos in one year), but prefers to think of herself as a ‘piano matchmaker.’ Upon discovering Erica, I found myself reading everything I could possibly find about her.

B2B Sales 48

B2B Sales B2B Thought Leadership B2B Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 18, 2014

Some Tuesday mornings I find two or three dozen new junk emails in my Marketo inbox. I also get a lot of so-called “white hat” B2B marketing emails. Emails with subject lines like, “Cognos (IBM) Training-15% discount” or “Finance and Accounting Consultant?” I hate Tuesdays because Tuesday is Spamday. It’s crazy.

Marketing Automation Services 48

Marketing Automation Services Blast Campaigns CAN-SPAM Ad Exchange 48

Adobe Experience Cloud Blog

FEBRUARY 23, 2015

Author: Rajiv Kapoor When I recently visited Marketo headquarters, my buddy asked me what I was working on, and I told him enterprise consulting in a strategic role (as opposed to more of an implementation role)—to which he responded, “so, what exactly are you doing?”. Please share your thoughts in the comments below.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Planning B2B Thought Leadership 48

Adobe Experience Cloud Blog

JULY 27, 2012

Additionally, as they build their brands and become influencers in your space, your company will be seen as even more of a thought leader. Focus on building your brand thought leadership through increased participation. Helping your company be seen as a thought leader. 4) Training, training, training.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 14, 2015

If your entire email marketing strategy revolves around batch emails, you’re taking the slow train to nowhere. At Marketo, batch emails are a part of our overall email strategy. Here’s an example: Figure 1: A Marketo Batch Email Example. Email Marketing b2b Consumer' But bear with my analogy…).

Email Marketing 48

Email Marketing Paid Search Agency Trigger Marketing Blast Campaigns 48

Adobe Experience Cloud Blog

MARCH 25, 2016

This well known Old Spice Commercial may well embody the spirit of modern day B2B marketers: “Look at me, I’m in marketing, now I’m in sales, now I’m in IT, now I’m back in marketing.”. Stay up-to-date with the latest innovations and, if possible, have your company sponsor your attendance at an upcoming training event.

Work Management 48

Work Management Marketing Management Planning B2B Thought Leadership 48

Adobe Experience Cloud Blog

JULY 15, 2016

I’ve been in over 20 hours of professional development training this week, dropping digital “incense” so I could attract and catch Rattata from my conference room seat. Last night, I decided that cruising by PokéStops would be more fulfilling than a first-date conversation. It’s like a flash sale…with cartoon animals.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Lead Ranking Marketo 48

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. So how do you become an effective content marketer?

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

B2B Digital Marketer

MARCH 26, 2021

On the other hand LinkedIn messaging has become a part of the digital strategy that is extremely important for many B2B marketers. In my B2B Digital Marketer Podcast interview with Mike Gospe we discussed Why Marketers Should Be Customer Advocates. I do not use many of the mainstream B2B marketing products.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Lead Ranking B2B Thought Leadership 52

Adobe Experience Cloud Blog

JANUARY 12, 2015

Include time, resources and perhaps budget for ongoing training and education for your staff (good for you and your team and good for your programs). Companies usually take one of three approaches: Create experts within their own staff by investing heavily in training. What kind of training events and resources do they have?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Webinar Metrics 48

Adobe Experience Cloud Blog

OCTOBER 23, 2014

So, I did a little daydreaming, and a little brainstorming and came up with, drum roll please, the Marketing Trifecta, a perfectly organized, marketing dream-team: Any well thought out, engaging, integrated marketing plan comes from a well-organized team. Modern Marketing b2b Consumer' Play Owners are your strategists.

Planning 48

Planning Work Management B2B Thought Leadership Budget Programs 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Price promotions may work in the consumer world, but they usually don’t work well for most B2B businesses. Send them small, thoughtful gifts to help them relax during this hectic time of year. How-to videos can provide fast and easily digestible tips and training to help your customers do their jobs better.

Top of Funnel 48

Top of Funnel Tips Planning Advertising Agencies 48

Adobe Experience Cloud Blog

SEPTEMBER 11, 2014

At Marketo, when we talk about “better,” we mean more relevant, more personalized, more innovative, and better timed — if you can be better than your competitors in that way, you lift yourself above the noise. Content Marketing b2b Consumer' ” Important note: better is different than louder.

Marketing Report 48

Marketing Report Content Marketing DemandBase Content 48

The Effective Marketer

MAY 9, 2011

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team. Director of Marketing at Marketo. “

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team. Director of Marketing at Marketo. “

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JUNE 16, 2010

Recently, I had the opportunity to interview Jim Burns, founder and CEO, as part of our ongoing B2B Thought Leader Interviews. Jim and his company have been helping B2B selling customers create and deliver content, especially multimedia content, for over fifteen years. To train, market, sell or brief (provide information).

Thought Leadership 48

Thought Leadership B2B Thought Leadership Lead Nurturing Content 48