Adobe Experience Cloud Blog

AUGUST 27, 2008

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Content Marketing Institute

JANUARY 12, 2018

In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Let me explain. Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B.

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Here are four reasons why: Recommendations - Company specific recommendations on LinkedIn may become the Yelp of B2B Businesses, though you can’t benefit from this new feature until you create your Products and Services Page. You may also want to check out some examples of what others have done.

Paid Search Agency 48

Paid Search Agency Linkedin Marketing Management Companies 48

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

Here are four reasons why: Recommendations - Company specific recommendations on LinkedIn may become the Yelp of B2B Businesses, though you can’t benefit from this new feature until you create your Products and Services Page. You may also want to check out some examples of what others have done.

Paid Search Agency 48

Paid Search Agency Linkedin Marketing Management Companies 48

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Greg Link’s keynote at the OTA 2010 summit had one statistic that stands out and answers the question: Why does trust matter to B2B marketers? For example, thought leadership is often an important stage of lead nurturing. And what is thought leadership about? It’s that simple.

Trust Marketing 48

Trust Marketing Statistics B2B Thought Leadership B2B Marketing 48

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. What I thought was the exception was actually the norm.

Lead Nurturing 48

Lead Nurturing B2B Thought Leadership Peer-to-peer Leads 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Price promotions may work in the consumer world, but they usually don’t work well for most B2B businesses. For example, send cupcakes with your logo as a topper. Send them small, thoughtful gifts to help them relax during this hectic time of year. So, reserve these gifts for your top customers and partners.

Top of Funnel 48

Top of Funnel Tips Planning Advertising Agencies 48

Adobe Experience Cloud Blog

JUNE 24, 2010

The bi-annual BtoB Leading Edge Virtual Event is one of the best thought leadership events for marketers focused on driving leads and accerlerating deals for their company. Here at Marketo, we exercise marketing forecasting to guarantee results, justify marketing budget and prove marketing as an essential part of the revenue team.

BtoB 48

BtoB Lead Ranking B2B Thought Leadership Top of Funnel 48

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Tom Pick's blog Webbiquity.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

MAY 19, 2010

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. B2B blogs provide an avenue for thought leadership content.

B2B Marketing 48

B2B Marketing B2B Thought Leadership B2B Thought Leadership 48

Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Ardath Albee is a B2B Marketing Strategist. How should marketers leverage content?

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Allocadia

JUNE 7, 2019

According to Forrester , B2B marketing executives are not in denial. You’ve always been able to use Allocadia’s unique attribute fields to tag line items to a stage in the customer journey. With this release, we’ve applied data-driven discipline and focus to the customer journey. The problem today.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Does it sound familiar?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Allocadia

APRIL 16, 2019

According to Forrester , B2B marketing executives are not in denial. You’ve always been able to use Allocadia’s unique attribute fields to tag line items to a stage in the customer journey. With this release, we’ve applied data-driven discipline and focus to the customer journey. The problem today.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Adobe Experience Cloud Blog

MAY 10, 2010

In 2007, Jon Miller (my current boss and VP of Marketing at Marketo), posted an article about the difference between a CMO and a VP of Marketing. When I first read the post I thought it was written by someone who wanted a different title than what was written on their business card. It also affects the work that I do.

CMO 48

CMO Work Management B2B Thought Leadership Planning 48

Adobe Experience Cloud Blog

APRIL 9, 2009

One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet. Here is his interview, part of the B2B Marketing thought leader interview series. It's about creating thought leadership with webinars and online TV-broadcasts.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

Directive Agency

JULY 5, 2018

Now, you might be one of those B2B marketers who is in the 1% who are weirdly drawn to and love reading white papers or data sheets. Unfortunately, I feel that in B2B, content marketing has become a very silo-ed department that’s not creative, it’s not fun, and it’s not aligned with your brand. #2: We got you.

Ad Building 40

Ad Building Brand Identity Branding Content Marketing 40

Adobe Experience Cloud Blog

JANUARY 27, 2010

One of the biggest obstacles in the B2B purchasing process is the feeling of risk that overcomes B2B buyers, causing them to behave irrationally during the decision-making process. B2B buyers trust thought leaders who can demonstrate they understand buyer problems and how to solve them.

B2B Thought Leadership 48

B2B Thought Leadership Demand Generation Agencies Sales Qualified Leads Lead Nurturing 48

Adobe Experience Cloud Blog

APRIL 22, 2009

There are entire industries devoted to researching consumer buying behavior, but until now there has been relatively little research into B2B buying behaviors. Marketo recently worked with. Some of the highlights and my thoughts are below. The Myth of Rationality in B2B Buying. This couldn't be further from the truth.

Purchase 48

Purchase Top of Funnel Work Management Buy 48

Adobe Experience Cloud Blog

JUNE 15, 2009

The next interview in the B2B Marketing thought leader interview series is with Barry Trailer. Barry is also a member of the Marketo Board of Advisors. Barry is also a member of the Marketo Board of Advisors. Marketo is an example of one of these solutions but certainly is not the ONLY example.

Thought Leadership 48

Thought Leadership Sales Leads Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

MARCH 3, 2009

At Marketo, our lead management system helps our sales team to be 40% more productive than comparable SaaS companies, and allows my demand generation team to generate 50% more qualified, sales-ready leads per month at 33% lower cost per lead. For example, we a policy that a certain category of leads get a five minute follow-up.

Lead Ranking 48

Lead Ranking Lead Scoring Lead Nurturing Marketing Management 48

Adobe Experience Cloud Blog

JULY 15, 2010

This next B2B Marketing Thought Leader Interview is with Michael Cannon, CEO of the Silver Bullet Group , the global leader in messaging effectiveness solutions. For example, take a look at this customer messaging map. For example, first determine the target buyer’s key buying question(s).

Thought Leadership 48

Thought Leadership Work Management Demand Generation B2B Thought Leadership 48

Ambal's Amusings

SEPTEMBER 17, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. One of the many goals of B2B marketing is to continuously forge better customer relationship. Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Adobe Experience Cloud Blog

MAY 27, 2009

T he next interview in our B2B Marketing thought leader interview series is with Kristin Zhivago. For example, customers tend to ask the same questions of salespeople. She is a "revenue coach" and a proponent of uncovering and meeting customer expectations to increase sales.

Thought Leadership 48

Thought Leadership Work Management B2B Thought Leadership Marketing Management 48

Adobe Experience Cloud Blog

AUGUST 30, 2018

This helps in determining whom to address while creating email campaigns for a particular B2B business. It is, therefore, the most popular campaign that delivers the highest return on investment for any B2B business. Here’s How Email Personalization Is Set up in Marketo. 4) Add Personalization Tags.

Account Based Marketing 94

Account Based Marketing ABM Personalization Marketing & Strategy 94

Golden Spiral

SEPTEMBER 16, 2021

However, many HealthTech companies make the mistake of purchasing marketing automation software—such as HubSpot , Marketo , Pardot , or Act-On —without an actual plan in place. And because each of these marketing automation software packages comes with a heavy price tag, you’ll want to be sure you make the most of your purchase.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Top of Funnel Automation 62

Ambal's Amusings

AUGUST 27, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Recommended Resources from B2B Marketing Experts.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Adobe Experience Cloud Blog

AUGUST 23, 2018

B2B companies are relying more and more on content marketing to promote and sell products. That might lead you to optimize the keyword content itself, change title tags, or update the content with more timely information. Using digital asset management solutions to audit your site content serves a couple of purposes. Read reviews.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Ad Building 120

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

Email clients such as Outlook, Gmail, and Lotus Notes do not support <div> tags, and so email development remained stuck in a routine of using <table>,<td>, and <tr> tags. Here are some email examples from brands who used interactive elements in their emails to create a game to engage their subscribers.

Email Marketing 134

Email Marketing Trends Planning Paid Search Agency 134

Inbox Insight

NOVEMBER 13, 2018

B2B content marketing is hard work, and it’s getting harder all the time… Marketers are blogging up to 800% more than 5 years ago, but getting 190% fewer shares. Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. The Content Challenge.

Paid Content 63

Paid Content Top of Funnel B2B Marketing Content Marketing 63

Adobe Experience Cloud Blog

SEPTEMBER 9, 2016

For B2B marketers, where do they work and what are their responsibilities? For example, on Snapchat, your audience may be looking for light, fun conversational content, whereas on Linkedin, your audience may be looking for more substantial reading. What are their challenges and pain points? Create a Brand Voice. This is the fun part.

Social Media 48

Social Media Social Marketing Media Planning 48

Adobe Experience Cloud Blog

OCTOBER 11, 2010

Debbie Qaqish, is a recognized thought leader and innovator in the demand generation space with seven years experience in using marketing automation and over 30 years experience in sales and marketing. Pedowitz was a sponsor of the inaugural Marketo User Summit last year. Debbie is all about revenue. I bought it as a VP of Marketing.

Marketo 48

Marketo Marketing Automation Services B2B Thought Leadership Demand Generation Agencies 48

Metadata

APRIL 22, 2021

B2B Category Creators Episode 8 Complete Transcript Gil Allouche: Hello everyone. That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. Mickey Alon: And I can give you an example. Happy Friday.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

B2B Category Creators Episode 8 Complete Transcript Gil Allouche: Hello everyone. That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. Mickey Alon: And I can give you an example. Happy Friday.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52