B2B Thought Leadership Direct Marketing Practices Research 
Salesforce Marketing Cloud
DECEMBER 8, 2023
In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. 5 email marketing best practices What are the costs involved with email marketing?
Zoominfo
FEBRUARY 25, 2021
While the B2B landscape may always be changing, lead generation will always be important. Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. B2B Lead Generation Sources. Outbound Prospecting.
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Zoominfo
FEBRUARY 25, 2021
While the B2B landscape may always be changing, lead generation will always be important. Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.
Champion Communications
OCTOBER 12, 2021
What kind of relationships do B2B buyers want with vendors? What role does Editorial play in the B2B buying process? Do B2B buyers want to go to your event? Champion Communications recently hosted a webinar to dig deeper into the minds of B2B buyers and gain insight into these questions. Kerry Sinclair, EVP of IT at Sage.
Zoominfo
DECEMBER 19, 2018
MarketingExperiments was the first Internet-based research lab to conduct experiments in optimizing marketing and sales processes. Now, you can access their research on the MarketingExperiments YouTube channel! Go check out this channel for in-depth, educational marketing content. 6. MarketingExperiments.
nDash
NOVEMBER 30, 2020
Additionally, they are great at writing across a variety of topics – marketing, ecommerce, reputation management, leadership and development, and much more. A SUNY Cortland graduate, Emily has taken her passions to Drive Research as the Marketing Coordinator. Marketing strategy . Leadership and management .
Zoominfo
OCTOBER 5, 2021
MarketingExperiments MarketingExperiments was the first Internet-based research lab to conduct experiments in optimizing marketing and sales processes. Now, you can access their research on the MarketingExperiments YouTube channel! Go check out this channel for in-depth, educational marketing content.
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