Televerde

FEBRUARY 20, 2020

As experts in all things sales and marketing, our clients look to us for guidance. Stumped by a sales or marketing situation? Marketing Executive at B2B firm, Redondo Beach, CA. Also be aware that in your marketing automation optimization strategy, it’s critical that sales and marketing are aligned. We’ve got you.

De-duplication 52

De-duplication Marketing Automation Services Marketing Automation Sales Qualified Leads 52

Biznology

AUGUST 26, 2013

Your most important tool in B2B is, arguably, the marketing database. In fact, your database is the roadmap for your B2B marketing; it’s the “recorded history of the customer relationship.” So what goes into a marketing database? Here are the elements you are likely to want to capture and maintain in a B2B marketing database.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. and CRM your sales team has ( Salesforce , Dynamics , Oracle Sales Cloud , GoldMine , etc.). Which of the duplicate CRM records does the marketing automation platform update? Choreograph Sales. Data management. Manual effort.

Lead Management 40

Lead Management Lead Ranking De-duplication Lead Scoring 40

DealSignal

MARCH 11, 2019

Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay. Let’s assume that today your B2B contact database is 90% accurate. Such accuracy should not be acceptable to your sales and marketing teams.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. and CRM your sales team has (Salesforce, Dynamics, Oracle Sales Cloud, GoldMine, etc.). Which of the duplicate CRM records does the marketing automation platform update? lead score change, status value change, or any field value change).

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. and CRM your sales team has (Salesforce, Dynamics, Oracle Sales Cloud, GoldMine, etc.). Which of the duplicate CRM records does the marketing automation platform update? lead score change, status value change, or any field value change).

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

Strategic-IC

SEPTEMBER 10, 2019

Strategists Heidi and Jack joined 26,000 marketing and sales professionals in Boston to find out why removing friction, disrupting experiences and facing fear will be core to B2B marketing and sales success in the next 12 months. Contact de-duplication, drag-and-drop editors, and easier workflow management.

De-duplication 63

De-duplication Trends Advertising Agencies Account Based Marketing 63

Only B2B

NOVEMBER 28, 2019

But then again, if it were that easy, every marketer of a B2B company would be driving full-funnel results remarkably. The top B2B marketing players are cutting down the complexities of demand generation strategies that covers different marketing targets, channels and lead sources. We don’t think so.

Top of Funnel 62

Top of Funnel Demand Generation Demand Planning 62

Biznology

MARCH 6, 2015

Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to compile a list of difficult data problems. There are two ways to de-anonymize the website visit. It’s more likely that you will not know.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

6sense

AUGUST 27, 2021

Our own independent research backs up what I’ve experienced; sales and marketing teams waste a tremendous amount of time on unproductive activities instead of focusing on closing more business by engaging the right buyers at the right time. We’ve known it for years: When marketing and sales are aligned, good things happen.

Marketing Automation Services 48

Marketing Automation Services De-duplication Advertising Agencies Lead Ranking 48

Pam Didner

SEPTEMBER 16, 2020

The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope. Sales Enablement.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Hubspot

JULY 27, 2023

The average win rate for B2B companies in early 2023 fell between 17-20%. This is a significant drop from just a year before when sales success reached around 26%. They need to achieve more with less, making sales enablement more important than ever. Companies have access to AI tools to support their sales efforts.

Marketing AI 51

Marketing AI Lead Ranking Budget Programs Work Management 51

Marketing Insider Group

MAY 26, 2011

Ask sales people what they think is wrong with marketing and they will say the biggest mistake marketers make is too much of a focus on marketing activities instead of results. I have explained already that I think the biggest B2B marketing mistake is putting your company and not your customers first. And content strategy.

Activities 100

Activities De-duplication Planning Telemarketing 100

Adobe Experience Cloud Blog

FEBRUARY 26, 2016

If so, think about what that means for your data as a B2B marketer. De-duplication. The database can get cluttered with duplicate data fields, and it becomes almost impossible to remember what the data is, where it came from, or how to leverage it. Author: Ed King Does your MarTech stack look like your kitchen drawer?

De-duplication 48

De-duplication Work Management Marketing Management Marketing Automation Services 48

LeanData

JUNE 24, 2014

B2B marketing used to be easy. Understanding duplicate leads: De-duping and merging leads is a necessary top-of-funnel activity and most tools are very good at catching duplicates when the email address is an exact match. However, a duplicate merge represents a repeat action or engagement with marketing material.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

LeanData

JUNE 24, 2014

B2B marketing used to be easy. Understanding duplicate leads: De-duping and merging leads is a necessary top-of-funnel activity and most tools are very good at catching duplicates when the email address is an exact match. However, a duplicate merge represents a repeat action or engagement with marketing material.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

LeanData

MARCH 25, 2014

LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. Before I started LeanData, I was building a sales and marketing team and was appalled by the poor quality of the data in our CRM and marketing automation system. Sunnyvale, CA, March 25, 2014 : LeanData, Inc. About LeanData Inc.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

LeanData

MARCH 25, 2014

LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. Before I started LeanData, I was building a sales and marketing team and was appalled by the poor quality of the data in our CRM and marketing automation system. Sunnyvale, CA, March 25, 2014 : LeanData, Inc. About LeanData Inc.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

ConvertKit

OCTOBER 30, 2018

I think we can all agree that gets tiresome after the 100th duplicate email! Enquiry forms, onboarding documents, sales pages, and next steps. Where appropriate, include affiliate links in the FAQs on sales pages, especially if people will likely need (or you strongly recommend) a specific product to support what you teach.

Product 93

Product De-duping Budget Programs De-duplication 93

ANNUITAS

SEPTEMBER 7, 2010

  What I mean is that in today’s B2B market, you need someone who knows marketing strategy, understands the buyer, and thinks about marketing and sales as a process.   In other words, you need a B2B marketing expert, not just a marketing staffer who knows which buttons to click. Markets by the Numbers.   Why?

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

ANNUITAS

OCTOBER 6, 2010

It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. Phases of the buying cycle (for example, Interest – Defining Requirements – Proposal – Negotiation – Justification – Close) should be defined jointly among sales and marketing.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Zoominfo

APRIL 27, 2022

For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. Data impacts critical go-to-market functions such as developing your ideal customer profile (ICP ), territory planning , segmentation , lead routing, and sales prospecting. How do duplicates happen?

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

B2B Marketing Zone Posts

DECEMBER 9, 2009

It’s always fun at this time of the year to look back at what’s happened in the world of B2B Marketing. This technique was also used to generate the Hot Trends in B2B Marketing for 2009. 10 Tips for Using Twitter And Email Marketing for B2B - Anything Goes Marketing , December 21, 2008. Need Content?

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

Zoominfo

APRIL 23, 2020

But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. But a lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! This is data too.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Heinz Marketing

AUGUST 5, 2021

Welcome to the sixth installment of The B2B Marketer’s Quick Start Guide. Check out the previous quick start guide posts on content amplification and sales automation. To put it simply, ABM is a B2B marketing approach that targets accounts instead of individual contacts. Today’s post is about ABM Orchestration.

Account Based Marketing 120

Account Based Marketing ABM De-duping Marketing Automation Services 120

Televerde

NOVEMBER 4, 2019

This is especially true with something as fickle as B2B companies’ monthly sales predictions. You may have found yourself scratching your head thinking, “Our month-to-month sales are all over the place.” If this sounds familiar, you’re not alone – many organizations struggle with an unreliable sales forecast.

Forecasting 40

Forecasting De-duplication Lead Management Lead Ranking 40

DiscoverOrg

MAY 7, 2019

But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. A lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! This is data too. JUST KIDDING.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Martech Advisor

DECEMBER 27, 2019

In some cases, initiatives can be scaled back or de-prioritized when they do not have the necessary statistics and measurements required to verify their value. Diverse teams, from marketing to sales to IT and beyond, are then better able to align as the platform is accessible to everyone. Avoid Duplicated Efforts.

ROI 61

ROI De-duplication Marketing Management Lead Ranking 61

Content4Demand

SEPTEMBER 8, 2021

Today, we speak with Latané Conant, CMO of 6sense and author of No Forms, No Spam, No Cold Calls —a must-read for marketers learning how B2B brands can deliver personalized messaging. Do you see opportunities for more B2B brands to use intent data intelligence at the foundational stage to formulate their content strategies?

Intent Data 84

Intent Data Intent Content De-duplication 84

markempa

JULY 22, 2012

What does it mean to “enrich data” and “merge/de-dupe”? It also makes it easy to identify duplicates and merge information – that is literally what is meant by the term “merge/de-dupe.”. Learn more about the importance of data: “ B2B Marketing: Building a quality list.” ” What is a persona?

Lead Scoring 120

Lead Scoring Lead Ranking De-duping Optimization 120

6sense

DECEMBER 10, 2021

There’s so much more to share with you — including 6sense CEO Jason Zintak’s presentation in which he revealed how he started in this industry (“ I had one of the worst jobs in the world”) and how he became the #1 sales rep at a global software company at the age of 27 (and won a Porsche in the process). Increase sales efficiency.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

LeanData

MAY 15, 2014

Account Based Selling – Account based sales (ABS) is a strategic approach to selling in which a sales organization chooses a specific target of accounts and focuses their efforts to sell into that specific target audience. De-Duplication – The process of identifying, verifying, and merging duplicate records from a database or list.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Management 40

LeanData

MAY 15, 2014

Account Based Selling – Account based sales (ABS) is a strategic approach to selling in which a sales organization chooses a specific target of accounts and focuses their efforts to sell into that specific target audience. De-Duplication – The process of identifying, verifying, and merging duplicate records from a database or list.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Management 40

Single Grain

OCTOBER 12, 2023

In today’s digital age, video marketing is rapidly becoming the gold standard for both B2C and B2B enterprises — and it’s not hard to see why. He even goes into Reddit to answer common crypto questions: This is a super easy format to duplicate, particularly if your industry is trending. Updated October 2023. Not to worry!

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Adobe Experience Cloud Blog

MARCH 26, 2015

If you don’t have clean data you might be sending people the wrong email campaigns, sending duplicate emails, and tracking skewed metrics. Modern Marketing b2b Consumer' Dirty data can be a huge problem for your marketing effectiveness. A clean database can help you properly segment, target, and track your programs.

Marketing Automation Services 48

Marketing Automation Services De-duping Marketing Management De-duplication 48