KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

BOP Design

DECEMBER 21, 2021

At Bop Design, we are big proponents of inbound marketing for lead generation. A major component of inbound marketing is content marketing and content creation. In this article, we take a look at B2B content marketing practices that work and why they are effective. Why do explainer pieces work well for B2B firms?

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. Digital marketing should be a part of your organization’s regular and ongoing strategy. Promote Credibility. Build Brand Awareness.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

xiQ

NOVEMBER 11, 2015

There’s little debate about the importance of content marketing in today’s web-driven landscape where twenty-seven million pieces of content are shared every day. In fact, it ranks as the top challenge facing marketers today. According to a recent CMI study , 88% of B2B marketers say content marketing is part of their strategy.

Curation 62

Curation Content Marketing Best Practices Forrester 62

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Scoop.it

AUGUST 29, 2019

At its core, employee advocacy is the promotion of a company by its employees. Employee advocacy promotes your company across many areas: Lead generation and sales. Content curation adds diversity to your employee advocacy approach and it’s most effective when it: Relates to your employees’ specialties. Attracting new recruits.

Curation 51

Curation Peer-to-peer Paid Search Agency Content 51

BOP Design

AUGUST 14, 2018

It can be a double-edged sword, but we live in a time when there are tools for everything marketing related. B2B marketers can literally use 10, 20, or 30+ tools on a daily basis to manage and execute their marketing strategy. Stay tuned at the end for links to other articles discussing marketing tools.).

Marketing Automation Services 85

Marketing Automation Services Budget Programs Enterprise Management Work Management 85

Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. So, why start from the bottom in B2B? But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. A person who looks it up is in the market to spend money.

Top of Funnel 115

Top of Funnel SEO B2B Paid Search Agency 115

Scoop.it

JANUARY 11, 2024

era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. When a customer needs a specific problem solved, providers want to be the first name they think of Googling. When your messaging is split across several marketing channels, it can get out of sync.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

xiQ

NOVEMBER 11, 2015

There’s little debate about the importance of content marketing in today’s web-driven landscape where twenty-seven million pieces of content are shared every day. In fact, it ranks as the top challenge facing marketers today. According to a recent CMI study , 88% of B2B marketers say content marketing is part of their strategy.

Curation 48

Curation Content Marketing Best Practices Forrester 48

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. .

Demand Generation Agencies 146

Demand Generation Agencies Demand Generation Lead Generation Paid Content 146

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Read more: How Omnichannel Reputation Management Assists in B2B Branding.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Valasys

JANUARY 21, 2020

B2B Marketing is witnessing a sea-change & is profoundly being swayed by the blending of marketing & technology i.e. after the advent of the era of Martech. Almost every B2B marketing company these days is beholding technology in its rapidly evolving form & is assimilating it with their marketing endeavors.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

xiQ

MARCH 28, 2018

“In B2B Sales 57% Of the Buying Decision is Already Made Even Before the Buyer Engages a Salesperson” Source: CEB Global Where do the “Buyers” go to formulate their opinions and conduct their research? AI MEETS B2B MARKETING. Curate content from trusted sources to support your thesis. Gain new subscribers.

Marketing AI 81

Marketing AI B2B Thought Leadership Lead Scoring Lead Ranking 81

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. In fact, the opposite is true. First, it’s possible to post too much content.

Social Media 73

Social Media B2B Thought Leadership Media B2B 73

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

xiQ

MARCH 28, 2018

“In B2B Sales 57% Of the Buying Decision is Already Made Even Before the Buyer Engages a Salesperson” Source: CEB Global Where do the “Buyers” go to formulate their opinions and conduct their research? AI MEETS B2B MARKETING. Curate content from trusted sources to support your thesis. Gain new subscribers.

Marketing AI 62

Marketing AI B2B Thought Leadership Lead Scoring Lead Ranking 62

Marketing Insider Group

DECEMBER 23, 2013

I published another 100 blog posts this year and picked the winners, even from articles published more than a year ago. 10 Top Insights On B2B Marketing From 2013. 10 Top Insights On B2B Marketing From 2013. What Is The Future of Content Marketing? Standard annual round-up post here.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing & Strategy 100

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. For B2B marketers, content curation provides the best of both worlds. Content curation is editing on steroids.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Status updates create greater visibility for content marketing assets produced. Work Experience.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

xiQ

APRIL 6, 2018

Targeted content for targeted audiences ignites customer engagement like you have never experienced before. xiQ measured customer engagement across a number of ABM projects. The topics varied from Cybersecurity, IoT, B2B Marketing, AI, Robotics, e-Payments, Data Storage to Competitive Market Intelligence and many more.

Account Based Marketing 79

Account Based Marketing ABM Curation Business 79

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Try #artificialintelligence in your B2B marketing and don’t wait, says @PaulRoetzer. As a marketer, you’ll never have to understand artificial intelligence in depth.

Marketing AI 105

Marketing AI Tools Enterprise Management Work Management 105

Webbiquity

SEPTEMBER 24, 2019

What’s more, Sitejet includes additional features not found in many other CMSs—such as a CRM, customer portal, and project time-tracking, as well as SSL, CDN, and DDoS protection. Best for Publishing Content to a Wide Audience: Medium. It does not allow you to do anything more than publish and spread the word about your content.

CMS Development 189

CMS Development Advertising Mediums Work Management eCommerce 189

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Only B2B

MARCH 5, 2020

When done right, it is the smartest way of acquiring new customers – nationally and globally. . A statistics published illustrates that the return on investment (ROI) for every pound spent on B2B telemarketing is £11 (averaged across various industries). Designing a successful B2B telemarketing program is no easy feat.

Telemarketing 115

Telemarketing Work Management Marketing Management Paid Search Agency 115

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway?

Word of Mouth 132

Word of Mouth Paid Content Conversion Work Management 132

xiQ

APRIL 6, 2018

Targeted content for targeted audiences ignites customer engagement like you have never experienced before. xiQ measured customer engagement across a number of ABM projects. The topics varied from Cybersecurity, IoT, B2B Marketing, AI, Robotics, e-Payments, Data Storage to Competitive Market Intelligence and many more.

Account Based Marketing 62

Account Based Marketing ABM Curation Business 62

The Lead Agency

JUNE 2, 2019

Understanding Social Media and the complex algorithms behind the programs is vital for marketers and business owners who want to succeed online. Facebook is the go-to for B2B businesses, with 89% of B2B companies using the channel to generate leads. Before you start, you have to define your goals and objectives.

Paid Content 48

Paid Content Linkedin Paid Search Agency B2B Marketing 48

Strategic-IC

JUNE 25, 2019

Strategic planning, research, creation, publication and promotion - creating a quality content strategy can be complex. Did you know, according to the Content Marketing Institute, content marketing can generate three times more leads than paid search advertising? Manage and Publish with a Content Management System.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Martech

NOVEMBER 20, 2023

Publishing authoritative content is among the best ways to attract high-value B2B leads. However, creating appealing content for buyers at different stages of the buying journey is often the greatest challenge for B2B marketers. How can curation help solve this problem and get you more conversions?

Curation 133

Curation B2B Marketing Top of Funnel Marketing Analytics Tools 133

Scoop.it

DECEMBER 19, 2023

Just because many business stakeholders are away during the holiday season doesn’t mean you can no longer promote your product or service. And they might even browse the sites of solution providers for special holiday promotions. Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies.

Curation 92

Curation Work Management Marketing Automation Services Webinar Metrics 92

Crimson Marketing

AUGUST 26, 2013

Promotion – How do you promote it to maximize its value once it exists? However, the “space you want to own” is about the problem(s) your target market faces. The beauty of gaining clarity on this pillar is that it informs both your positioning strategy and your overall marketing plan, and it also defines your SEO strategy.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Content Marketing Institute

JANUARY 25, 2019

I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. The sheer amount of content getting shared online is one of the biggest distribution hurdles marketers face. The key is promoting it to individuals.

Paid Content 106

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 106

Contently

OCTOBER 15, 2021

B2B companies always have to think a step ahead. Something that’ll convince potential customers to learn more. Great content marketing has the power to do that. Lately, innovative marketing teams have been thinking beyond the standard blog post. On Google, there are 260 million search results for “b2b technology.”

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128