MLT Creative
JUNE 16, 2010
A current campaign I’m involved with got me thinking about my roots in consumer direct marketing. Whenever we launch a campaign that relies heavily on direct, I’m reminded that the rules in business-to-business direct marketing are really the same as they are in the consumer space.
ViewPoint
JANUARY 26, 2012
Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. prospective business buyers in just about every category can be found through the mail, even for obscure products or highly targeted niches.
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Biznology
MARCH 26, 2012
In direct marketing offer theory, this is called managing the “offer equation,” which says that response quality is inversely related to response quantity. Only people who are serious about your product will be likely to take it on trial. Since you are paying for each click, your ROI depends more on quality than on quantity.
Online Marketing Institute
FEBRUARY 22, 2011
However a drastic decrease in price, an increase in memory and more productivity enhancing applications will be necessary to make this equipment more realistic and justifiable for B-to-B business use. The use of highly targeted Direct Marketing will steadily increase in 2011. I’d love to hear your thoughts. +
markempa
OCTOBER 31, 2006
Mac writes, "When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution. Mac writes, "When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution.
B2B Digital Marketer
SEPTEMBER 29, 2020
And, uh, and w we know I’ve a lot of, uh, governmental projects and it’s, uh, like a, the last one that’s B to B to C. And then when they start doing the advertising, then it’s mostly pushing products like the short cycle thinking and they, they want to push the product and they think too small, really.
markempa
JULY 16, 2007
Don’t focus exclusively on Web-based leads because typically in a b-to-b environment, a prospect may choose to communicate with your company by telephone or some other channel. from SalesFish Advertising just isnt very good at selling anything, except low cost commodity products. All leads are not created equal.
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