Biznology

JANUARY 6, 2016

With a tip of the hat to Barbara Walters , I’d like to introduce ten fascinating people who have brought new ideas and admirable energy to the B2B marketing world this year. This round-up represents only a small sample of the fresh thinking that drives the upward march of B2B “modern marketing.” We are lucky to have them.

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

BtoB 50

BtoB B2B B to B Blogger 50

MLT Creative

OCTOBER 28, 2010

I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example. I’m nominating and voting for many of the B2B marketing “braniacs & maniacs” I follow, and I think it’s a great way to say, “Thanks for the helpful tweets.". Great question.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

Marketing Insider Group

MAY 19, 2015

After a 10-year stint with The Nielsen Company in sales and marketing roles, I became head of marketing for two consecutive startups. What’s the difference between B to B and B to C Content Marketing? The obvious difference is in the amount of complexity and information required and people involved in B2B.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Content Marketing 100

MLT Creative

APRIL 25, 2011

The meeting was lead by the magazine’s managing editor, Chris Main, and associate publisher, Mike Mackenzie – both from Kelby Media Group, Inc. After reflecting on it the past few weeks, I think there are some great takeaways from this that every B2B firm should consider.

B2B 40

B2B B to B Advertising Agencies Focus Group 40

Adobe Experience Cloud Blog

DECEMBER 6, 2009

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines. We noticed that there is a lot about Sales 2.0.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

MLT Creative

MAY 25, 2010

In fact, after handing the clerk his cricket tube - as was the custom when getting that kind of bait - the response he got was a dismissive wave of the hand from behind a magazine, as well as a muttered "Crickets self-serve." And in B2B sales, that is certainly far better than just the chirping of crickets. What can be done?

CRM 40

CRM Advertising Agencies B to B BtoB 40

MLT Creative

APRIL 17, 2012

A prospective B2B client is considering a name change for their business. Billy Mitchell is the president and senior creative director of Atlanta-based B2B marketing firm MLT Creative. There are many factors to consider and I was asked by the CMO to share any immediate ideas I had on the subject. 1) Does It Stick? 2) Short Is Sweet.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding B to B 40

MLT Creative

OCTOBER 21, 2011

Most marketers, especially those in B2B, understand the importance of customer relationship management. CRM tools like Salesforce , Sugar , SAP CRM and others have made it easier to integrate marketing automation with sales opportunities among a company’s current customers, in addition to nurturing leads from non-customers.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The invitation often coming after key decisions have already been made.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

B2B Digital Marketer

MARCH 18, 2021

Content diverts our attention from the fear of that sales process and allows us to relax.” Jim Rembach (00:00): Hey B2B DM gang. And so he was actually on my podcast a couple of times, the fast leader show, which I have run for so many years, and now I get to bring him on the B2B digital marketer podcast. Memorable Quotes.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

B2B Digital Marketer

OCTOBER 5, 2020

B2B Digital Marketing Has Never Been Easier. B2B Digital Marketing started as early as the internet boom in 1990’s. In this episode of the B2B Digital Marketer Podcast , Paul Slack shares 20+ years of his experience and helps us figure out how to leverage this new medium to its fullest. 15:15 – The B2B buying cycle.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Biznology

SEPTEMBER 24, 2014

In our fast-changing marketing world, a smart B2B practitioner keeps up to date by learning from thought leaders. While this used to mean reading business books and magazines, today it means blogs. And there is no dearth of blogs on B2B marketing. B2B Lead Roundtable Blog, by Brian Carroll, with additional contributors.

PointClear 80

PointClear B2B Marketing B to B B2B 80

Biznology

APRIL 9, 2014

Yesterday’s webinar with Ruth Stevens and me was about making sure the leads you send to your sales team are qualified and the process of how to qualify them. The productivity of a sales force or distributor improves dramatically with a steady supply of qualified leads. And your sales counterparts will thank you for that!

Lead Generation 80

Lead Generation Sales Leads Sales Qualified Leads Lead Ranking 80

B2B Digital Marketer

AUGUST 31, 2020

With the world at the current state it’s in, finding leads and standing out in LinkedIn has become vital and a real challenge for B2B companies. David has been a featured guest on nationally syndicated radio, The Profits Over Wages Podcast, The Liz Show, TBN, WGN, CLTV, PBS, The Strausburg Report, N’Digo Magazine and more.

Linkedin 52

Linkedin Marketing & Strategy Ideal Customer Profiles B2B Sales 52

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Defining ROI.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Here are the top six benefits: 1.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40