Content Standard

APRIL 16, 2024

Let’s examine how Accelerator360 optimizes and automates the manual steps that bog down traditional approaches to SEO content creation. On top of showing the rate each freelancer would require for your assignment, Accelerator360 will send automatic follow-ups to freelancers to submit proposals ahead of your RFP’s deadline.

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

Bionic

NOVEMBER 8, 2018

Bionic today revealed new automation aimed at streamlining the painful RFP process for media planners, media buyers, and ad salespeople. This software upgrade was inspired by insights gleaned from handling more than 6,000 RFPs for hundreds of advertising agencies and thousands of media vendors over the past five and a half years.

RFP 40

RFP Automation Marketing Management Paid Search Agency 40

Customer Experience Matrix

NOVEMBER 15, 2011

I presented my Seven Deadly Sins of Marketing Automation Software Selection during last week’s Webinar with Neolane. (To Software-as-a-Service makes it possible for marketers to purchase and deploy a marketing automation system without help from IT, but that doesn’t make it a good idea. To replay the Webinar, click here.)

Marketing Automation Services 120

Marketing Automation Services Marketing Automation RFP Automation 120

Zoominfo

MAY 7, 2021

Between an 11-month sales cycle, a $0 deal, and a request for proposal (RFP) with 67 people on one call, Lyon’s greatest challenge — despite hurdle after hurdle — was keeping the faith. We had one call where the RFP audience was a total of 67 people.” Read on to find out how he did just that. And they didn’t take it.”

RFP 100

RFP Zoominfo Work Management Data Hygiene 100

Sprout Social

APRIL 25, 2024

When implemented strategically, it can help you synthesize data, automate processes and scale your operations. The right social media management tool can automate reports on A/B tests, saving time you’d otherwise spend building reports and aggregating data—but that’s not the only way to get answers to your burning questions.

Social Media 52

Social Media Template Work Management Marketing Management 52

Marketing Insider Group

DECEMBER 10, 2020

Some marketing automation platforms (MAPs) include all these features and can help you eliminate duplication of activities. The solutions then enable you to create an RFP to be sent to selected properties directly through the system. Event Registration, Marketing, and Promotion. Examples of MAPs that you may consider include: Marketo.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

Martech

JANUARY 21, 2022

Decide whether or not you need to engage in a formal RFI/RFP process. Are native integrations with our CRM and/or marketing automation platform available, so we can utilize historical data? Narrow your list down to those vendors that meet your criteria. Does the tool provide summary and/or detailed views of account data and insights?

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Marketing Management Vendors 120

Hubspot

AUGUST 31, 2018

Have you been tasked with the job of creating a request for proposal, or an RFP? We’re diving into the specifics of what an RFP actually is, why you might need one, and how to create your very first one today. RFP vs. RFQ. An RFQ, or request for quotation, is slightly different than an RFP since it’s just the quote itself.

Work Management 93

Work Management RFP Marketing Management Marketing Proposals 93

Bionic

FEBRUARY 7, 2023

Artificial Intelligence is Biased AI algorithms can automate certain aspects of media planning, but they also come with limitations. AI algorithms can automate certain aspects of media planning and provide valuable insights, but they cannot replace the discernment of humans. In fact, both helped me with this article.

Media Plans 91

Media Plans Media Advertising Agencies RFP 91

Martech

FEBRUARY 2, 2023

Finally, decide whether or not you need to engage in a formal RFI/RFP process. CDPs, marketing automation platforms, CRMs, DSPs, DAMs)? Submit a list of the requirements you’ve identified to each potential partner and set a timeframe for them to reply. This is an individual preference. What is involved in the set-up?

Marketing Automation Services 109

Marketing Automation Services Enterprise Management Work Management Marketing Management 109

Martech

SEPTEMBER 8, 2021

In some cases, a posting for a marketing operations position had the typical marketing automation callouts but also covered a whole host of other disciplines ranging from analytics to UI/UX design to technical strategy. There were also marketing technology positions that were almost exclusively marketing automation and CRM administration.

Marketing AI 71

Marketing AI Work Management Marketing Management Marketing Automation Services 71

Engagio

OCTOBER 16, 2017

The best place to start is with a Request for Proposal (RFP). View the ABM RFP template. Now, let’s dive into the components of an RFP. In fact, you should use your readiness assessment results to help you determine what is important for your organization in each section of the RFP.

Work Management 54

Work Management Marketing Management Marketing Automation Services Account Based Marketing 54

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. If you read an article on how to write better email subject lines, does that mean you are looking for a new marketing automation platform? First, what is intent data? The Intent Data You Already Use.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Martech

JULY 29, 2022

Decide whether or not you need to engage in a formal RFI/RFP process. The most effective RFPs only request relevant information and provide ample information about your brand and its ABM needs. Are native integrations with our CRM and/or marketing automation platform available, so we can utilize historical data?

Enterprise Management 112

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 112

Martech

FEBRUARY 16, 2023

If people don’t know who we are or what we do, they aren’t going to reply to our e-mail, send us an RFP or answer our phone call. After segmentation, the biggest draw of programmatic advertising is automation. Brand is the long game. So think about programmatic ad campaigns in those two buckets. “If

Paid Search Agency 119

Paid Search Agency Ads Campaigns Account Based Marketing 119

Jackie Walts

DECEMBER 13, 2017

But if your call center, agency or marketing automation platform aren’t doing the job, is it time to make a switch? For something like marketing automation, you’ll need two platforms for a while as you ramp one down and ramp one up. Now draft that into an RFP. Make the RFP clear and easy for the vendor to respond.

Marketing Automation Services 48

Marketing Automation Services Advertising Agencies Vendors Paid Search Agency 48

Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. The result will be one of those industry landscape charts that analysts seem pretty much obliged to produce.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Litmus

MARCH 23, 2021

The final shortlist, 3-5 platforms: This is the time to start outlining your team’s priorities, functionality requirements, and usage questions into your RFP (more on that in a moment). Looking to make the case for an ESP that helps make manual processes more automated? Review what’s customized in your current system.

Buy 58

Buy RFP Template Forecasting 58

Biznology

FEBRUARY 9, 2018

The primary benefits of a keyword ontology are scale, collaboration, and automation. The best one we found, after an extensive RFP, is TopBraid EDG. If every brand used Google Planner, they would all choose the same or similar keywords, and their content would just compete for the limited shelf space in Google.

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

BenchmarkONE

AUGUST 10, 2022

It’s great to spend time networking at marketing industry conventions, meetups, and conferences, but there’s another marketing channel you may be missing out on: RFPs. Consider the fact that the average RFP win rate is 44%. This means that for every 10 RFPs you fill out, you stand to receive a positive response from four companies. .

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ideal Customer Profiles Paid Content 76

Strategic-IC

FEBRUARY 16, 2021

This success can be seen in everything from the social selling campaign where we plugged sales teams into our systems to automate part of the process through to the relationship with the SDRs and lead nurturing. Jo: We recently had this question from our New Logo team who were actually answering an RFP, so already in that process.

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

Aberdeen

APRIL 13, 2020

Generally, we like to see at least 20% of ALL accounts showing similar behaviors to nominate that specific moment in time as a potential automated trigger. When a project, initiative or RFP is kicked off, you will generally see a good amount of research happening over a few weeks time which is then followed by a lull. Absolutely not.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads MQL Intent Data 98

Litmus

OCTOBER 1, 2018

If they talk about “marketing automation,” “sales,” and “customers,” then they lean toward serving B2B companies. What ESPs advertise and what they deliver (pun intended) can sometimes be very different, so talking to people that use, or have used, a particular ESP is a great way to learn more before starting the RFP process.

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

SpotMe Blog

FEBRUARY 2, 2022

We published a free RFP template for you. Integration exist for CRM, marketing automation systems, and other event registration systems. ON24 offers integration to CRM and marketing automation solutions, and an API. They offer a range of integration with CRM and marketing automation solutions. RFP guide and free template.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Martech

FEBRUARY 1, 2022

It involves all of your data integrations, every campaign report, every automation and more. You went through an RFP, you evaluated what the ESP brings to the table and you selected a winner. Think about what you have to move over: All your subscriber data. Every open, click and unsubscribe for the last year or more.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Service 99

Hubspot

JANUARY 18, 2014

"Marketing automation" can mean a lot of different things, so first, let''s all get on the same page. If you''re considering automation, consider whether you''re really ready for it. This post will help you decide , and this RFP will help you with the purchasing process. marketing automation'

Marketing Automation 28

Marketing Automation RFP Automation Resources 28

SpotMe Blog

JUNE 28, 2023

Image by Cvent) Cvent is a leading cloud-based enterprise event management platform that provides a comprehensive suite of software solutions to automate and simplify the planning process and maximize the impact of events.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

TrustRadius Marketing

JANUARY 15, 2020

Whether you want an email marketing tool, or a fully-fledged marketing automation system, the TrustRadius community’s insights will help you find the right email service provider (ESP) for you. The list includes all of their must-haves and a few nice-to-haves for a new email marketing or marketing automation system. Other Resources.

RFI 52

RFI Marketing Automation Services Template Work Management 52

ClickZ

OCTOBER 1, 2020

Often, the decision to begin offering subscription sales triggers an RFP (request for proposal) for software vendors, or for smaller companies – research and direct outreach to vendors. Start with ensuring your sales process is structured to lead to automated downstream billing and revenue recognition.

Enterprise Management 122

Enterprise Management Work Management Marketing Management Budget Programs 122

BOP Design

MAY 13, 2019

Make sure your company has a marketing automation process in place or at the very least, a regular email newsletter and ad retargeting. This type of nurturing ensures your B2B company is not forgotten about when it’s time for the prospect to send the RFP. Lastly, Be Optimistic.

Ideal Customer Profiles 65

Ideal Customer Profiles Lead Scoring Lead Ranking Sales Qualified Leads 65

Hubspot

MAY 13, 2013

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. Particularly I realized, more often than not, I was thinking about automation the wrong way. What''s wrong with this picture?

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Adobe Experience Cloud Blog

JULY 18, 2012

Make sure that you are using a marketing automation platform with advanced analytics capabilities. Let your marketing automation platform do the heavy lifting for you as you push out your content. Marketing Automation: Four Ways to Cure the Ailments of MOFU was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Top of Funnel 48

Top of Funnel Marketing Automation Services Marketing Automation Automation 48

Terminus

APRIL 12, 2021

Susan : Marketing automation : In the Salesforce world, they call it journey building. Or they go through this whole RFP process, they buy their tools, and then the person who was supposed to operate it leaves, so they’re stuck. The top 5 in-demand skills freelance marketers need. Your data is all over the place.

Marketing AI 52

Marketing AI Demand Paid Search Agency RFP 52

Hubspot

SEPTEMBER 4, 2019

RFP response management. Direct mail automation. Zapier -- integrations automation. Mailchimp -- email and marketing automation. Automate.io -- integrations automation. PieSync -- integrations automation. Integromat -- integrations automation. Autopilot -- marketing automation.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

Vidyard

MARCH 5, 2021

Automated transcriptions. Pro Tip: If your company requires you to go through the formal RFP process, we still highly recommend writing out a requirements document so that you clearly understand what you need from a vendor. Look for features like: SEO features and metadata. Closed captions and accessibility requirements. XML sitemaps.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

SpotMe Blog

NOVEMBER 3, 2022

3 Use automation and bots. For example, try using automation and bots to handle some of the tasks that people would normally do. There are all kinds of things that you can automate. Download our event management RFP template and find the vendor that will help you reach your goals. #11

Enterprise Management 52

Enterprise Management Budget Programs Cost Work Management 52

B2B Marketing Directions

JULY 9, 2022

Part IV (Chapters 10-12) - Chapters 10 and 11 discuss how selection teams can interact effectively with prospective vendors, including how to create RFI's/RFP's/RFQ's that actually work and how to respond to vendor questions.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52