Act-On

DECEMBER 8, 2023

Migrating to a new marketing automation platform can be intimidating. Once you are 100% confident in the need for a change , it’s crucial to make sure the migration process goes well. Use this article as your guide for a smooth transition for marketing automation migration. But it doesn’t need to be.

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OCTOBER 4, 2023

Your marketing automation platform houses crucial marketing data that drives your business. Most of the major marketing automation platforms have some form of analytics built into the user experience. What reports should you be looking at regularly to get the most out of your automation stack? Every audience is unique.

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OCTOBER 2, 2023

Marketing automation in financial services can help address the sector’s unique marketing challenges. Fortunately, help is here, in the form of marketing automation. You can use automation to enroll new leads in nurture campaigns that send educational content over time. Use cases abound.

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NOVEMBER 27, 2023

Marketing automation is a tool that promises to help streamline workflows, scale with ease, and get better results. That’s why we’ve pulled together our favorite B2B marketing automation strategies to set you on the path to success. B2B companies have complex buying processes (hello, long sales cycles!).

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OCTOBER 11, 2023

Do you rely on a sales team to handhold prospects through a lengthy buying process? Once you have the big-picture layout in place, you may want to focus on one area of specialization: your marketing automation team. Or do you have an easy-to-onboard product that relies on self-serve signups?

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SEPTEMBER 25, 2023

Real or imagined cultural clashes (“Marketers are mired in process and research.” Marketing operations specialists (MOPS) who manage the technology and processes that support marketing (like a marketing automation platform). Sales operations specialists who manage the technology and processes that support sales (like a CRM).

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NOVEMBER 7, 2023

Here’s another stat for you, just to back up these assertions: According to Curata’s 2016 Content Marketing Staffing and Tactics Study , only 21% ― about one in five ― content marketers have a specific process in place to optimize their content reuse and repurposing. Don’t say you can’t afford this, either. Hiplay costs $5 a month.

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FEBRUARY 6, 2024

Migrating to a new email marketing platform (aka marketing automation) can be intimidating. Once you are 100% confident in the need for a change , it’s crucial to make sure the migration process goes well. What automated programs do you have in place, and which programs will you migrate to the new system?

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FEBRUARY 26, 2024

How to Find a Better Marketing Automation Solution Stop dreading your software. You deserve marketing automation that fits better with your team’s needs. Ad targeting describes the process of displaying ads to a specific group of people based on demographic, geographical, psychographic, behavioral, or other data.

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OCTOBER 6, 2023

Widespread use of text messaging, coupled with modern technologies like marketing automation makes SMS marketing a smart and effective way to connect with leads and customers throughout the buyer’s journey. If you have the right strategies, content and timing in place, this immediately can work in your favor for automated SMS marketing.

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MAY 1, 2018

Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. Marketing Basics: the best marketing minds are a marriage of seeming opposites that end up working together.

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NOVEMBER 27, 2023

And pinpointing exactly where things are going wrong is often a process of trial and error. Using marketing automation, the organization automated email campaigns and improved segmentation efforts. Slowed down and frustrated, the team implemented marketing automation to segment and personalize content.

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SEPTEMBER 28, 2023

But to execute strong inbound and outbound marketing campaigns, you need to integrate these sales tools with a marketing automation platform, which is the functional layer of successful companies. Marketing automation makes it much easier to manage, measure, customize, and optimize the customer experience across multiple online channels (e.g.,

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NOVEMBER 7, 2023

And that doesn’t even get into planning automated nurture programs and assigning lead scores to key intent signals. Avoid poor performance on mobile devices by using your marketing automation platform’s mobile preview feature to check how your email looks and reads on mobile devices. This is how the process should work.

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SEPTEMBER 25, 2023

We’ll cover topics like defining a target audience, setting shared metrics and definitions, and buttoning up technology and processes. One caveat here: not every company includes SALs in their processes, and that’s fine. Let’s talk about how to align sales and marketing on a common strategy.

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SEPTEMBER 21, 2023

When Act-On set out to build audience insights functionality into our marketing automation platform, we knew we needed the right partner. Act-On and Intel set out to transform customer segmentation into a streamlined, efficient process. There’s nothing like a great team up to find new solutions to sticky business problems.

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