Contently

OCTOBER 4, 2016

Optimizing lead generation and capture through: Custom call-to-action pop-ups and slide-ups that integrate with marketing automation, CRM, and email marketing platforms. Built-in Document Analytics for embedding and optimizing lead forms within downloadable content like white papers and e-books.

CMS Development 159

CMS Development Top of Funnel Marketing Automation Services Microsite 159

NuSpark Consulting

SEPTEMBER 14, 2015

You can send newsletter campaigns via marketing automation but watch for prospects who click and visit your site often. Gated White Papers, eBooks, and Guides. With gates, you’ll capture leads. These top-funnel leads should go into marketing automation workflows for nurturing.

Conversion 100

Conversion Lead Scoring Lead Ranking Marketing Websites 100

markempa

OCTOBER 27, 2014

Go above and beyond, especially when it comes to those leads that fit your ideal customer profile. It can be things like giving them extra relevant content they didn’t expect or, if they attended a webinar, giving them a follow-up executive summary or an extra white paper that’s relevant. Serve them.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Lead Liaison

NOVEMBER 21, 2017

Event lead capture methods, like our app GoCapture!™ ™ , are an important part of any marketing automation platform. You could offer a free download of a high-performing white paper, offer a free demonstration, or simply encourage your prospect to sign up for your company newsletter.

Lead Liaison 48

Lead Liaison Lead Capture Marketing Automation Services Clickthrough 48

NuSpark Consulting

OCTOBER 27, 2013

That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Test offers with lead capture strategy. Accompany the video with a related white paper as CTA.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

ANNUITAS

SEPTEMBER 18, 2014

Metrics are more important than ever, across all aspects of marketing, and the traditional measures of content “success” are simply not as interesting to the C-suite as they used to be. An increase in leads captured? Increased traffic to the website? Who cares, if those visitors don’t convert. Retweets and likes?

Content Marketing 100

Content Marketing Planning Content Demand Generation 100

NuSpark Consulting

SEPTEMBER 9, 2012

Lead Capture and Lead Nurturing. After the placement plan is developed and negotiated, banners now need to generate leads to your landing pages. Additionally, think about lead nurturing. This doesn’t take the place of email lead nurturing, but can complement the nurturing process, much like social media.

Display 100

Display Advertisements Advertising Lead Ranking 100

KEO Marketing

JULY 19, 2017

If you own a B2B company, you are familiar with outbound marketing , or the process of pushing your sales messages out to as many prospects as possible. Make sure your outbound marketing leverages these trends: Marketing Automation. decrease in marketing overhead. increase in sales productivity and a 12.2%

Inbound Marketing 48

Inbound Marketing Trends Account Based Marketing Paid Search Agency 48

KEO Marketing

MARCH 15, 2016

The company just announced that it has recently acquired Docalytics, a startup firm based in Minnesota that provides in-depth marketing data. Specifically, this data can help B2B marketers evaluate how people react to and engage with their downloadable content such as PDFs, white papers and case studies.

Startups 48

Startups Marketing Automation Services Marketing Management B2B Marketing 48

NuSpark Consulting

AUGUST 23, 2012

Remember: helpful content builds trust- trust builds leads- leads become sales. Direct lead capture opportunities. Not in the blog itself, but surrounding the blog you can provide ample opportunities for lead capture. Download our white paper….).

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

NuSpark Consulting

AUGUST 23, 2012

Remember: helpful content builds trust- trust builds leads- leads become sales. Direct lead capture opportunities. Not in the blog itself, but surrounding the blog you can provide ample opportunities for lead capture. Download our white paper….).

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

NuSpark Consulting

JULY 15, 2011

This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. white papers, case studies, website copy, videos, podcasts, blogs). Increase marketing ROI. Increase sales.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

The ROI Guy

MAY 14, 2012

I am often asked what key workflow or functionality you can enable if you integrate Alinean tools with Marketing Automation (MAP) and Customer Relationship Management (CRM) solutions. He knew this was going to be a heck of a challenge, but he did have some good value oriented white papers to start with.

Work Management 40

Work Management Marketing Automation Services Marketing Management Lead Scoring 40

NuSpark Consulting

JULY 15, 2011

This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. white papers, case studies, website copy, videos, podcasts, blogs). Increase marketing ROI. Increase sales.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

GreenRope

MAY 13, 2018

Automating the sales process. Getting salespeople up to speed on your sales process takes time, and can be labor intensive if you don't have some way to automate your training. Education about what you sell is an important part of the sales process, and one that is easy to automate. The Four Big Ideas. Sales training.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

Automating the sales process. Getting salespeople up to speed on your sales process takes time, and can be labor intensive if you don't have some way to automate your training. Education about what you sell is an important part of the sales process, and one that is easy to automate. The Four Big Ideas. Sales training.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

Automating the sales process. Getting salespeople up to speed on your sales process takes time, and can be labor intensive if you don't have some way to automate your training. Education about what you sell is an important part of the sales process, and one that is easy to automate. The Four Big Ideas. Sales training.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

Automating the sales process. Getting salespeople up to speed on your sales process takes time, and can be labor intensive if you don't have some way to automate your training. Education about what you sell is an important part of the sales process, and one that is easy to automate. The Four Big Ideas. Sales training.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

Automating the sales process. Getting salespeople up to speed on your sales process takes time, and can be labor intensive if you don't have some way to automate your training. Education about what you sell is an important part of the sales process, and one that is easy to automate. The Four Big Ideas. Sales training.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

Automating the sales process. Getting salespeople up to speed on your sales process takes time, and can be labor intensive if you don't have some way to automate your training. Education about what you sell is an important part of the sales process, and one that is easy to automate. The Four Big Ideas. Sales training.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

Automating the sales process. Getting salespeople up to speed on your sales process takes time, and can be labor intensive if you don't have some way to automate your training. Education about what you sell is an important part of the sales process, and one that is easy to automate. The Four Big Ideas. Sales training.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

Automating the sales process. Getting salespeople up to speed on your sales process takes time, and can be labor intensive if you don't have some way to automate your training. Education about what you sell is an important part of the sales process, and one that is easy to automate. The Four Big Ideas. Sales training.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

Automating the sales process. Getting salespeople up to speed on your sales process takes time, and can be labor intensive if you don't have some way to automate your training. Education about what you sell is an important part of the sales process, and one that is easy to automate. The Four Big Ideas. Sales training.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

Automating the sales process. Getting salespeople up to speed on your sales process takes time, and can be labor intensive if you don't have some way to automate your training. Education about what you sell is an important part of the sales process, and one that is easy to automate. The Four Big Ideas. Sales training.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

Automating the sales process. Getting salespeople up to speed on your sales process takes time, and can be labor intensive if you don't have some way to automate your training. Education about what you sell is an important part of the sales process, and one that is easy to automate. The Four Big Ideas. Sales training.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

Automating the sales process. Getting salespeople up to speed on your sales process takes time, and can be labor intensive if you don't have some way to automate your training. Education about what you sell is an important part of the sales process, and one that is easy to automate. The Four Big Ideas. Sales training.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

Automating the sales process. Getting salespeople up to speed on your sales process takes time, and can be labor intensive if you don't have some way to automate your training. Education about what you sell is an important part of the sales process, and one that is easy to automate. The Four Big Ideas. Sales training.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

Automating the sales process. Getting salespeople up to speed on your sales process takes time, and can be labor intensive if you don't have some way to automate your training. Education about what you sell is an important part of the sales process, and one that is easy to automate. The Four Big Ideas. Sales training.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

Automating the sales process. Getting salespeople up to speed on your sales process takes time, and can be labor intensive if you don't have some way to automate your training. Education about what you sell is an important part of the sales process, and one that is easy to automate. The Four Big Ideas. Sales training.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

GreenRope

MAY 13, 2018

Automating the sales process. Getting salespeople up to speed on your sales process takes time, and can be labor intensive if you don't have some way to automate your training. Education about what you sell is an important part of the sales process, and one that is easy to automate. The Four Big Ideas. Sales training.

CRM 40

CRM Top of Funnel Marketing Automation Services Lead Ranking 40

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

NuSpark Consulting

DECEMBER 5, 2011

Where marketing and sales need to work together as leads proceed through the funnel. Nurturing content, social media, and sales/follow-up approaches all need to work in sync to ensure leads do not leak out of the funnel. Marketing Automation is a platform that is key to funnel optimization and marketing/sales alignment.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Vidyard

FEBRUARY 4, 2014

Asking viewers to enter their email address before gaining access to a video allows you to create a new lead as soon as a prospect expresses interest. Similar to other pieces of content, this lead capture method is best suited to mid-funnel videos, as it does require some buy-in from the viewer. It’s win-win.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

thePoint

MAY 25, 2018

Customer-facing marketing content – brochures, white papers, position papers, presentations, etc. B2B agencies usually have a high degree of expertise and the ability to deliver on programmatic marketing (paid search, social media, etc.). that provide more in-depth information about your products/services.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

NuSpark Consulting

NOVEMBER 10, 2013

This same concept can be applied to marketing automation for small and mid-size business. I’ve been hired my firms past and current with the challenge to generate quality leads and manage marketing automation drip campaigns. Otherwise why do you have marketing automation?

SMB 100

SMB Marketing Automation Services Marketing Automation Marketing Budget 100

Only B2B

JANUARY 31, 2022

Lead Capture Forms: Lead capture forms, which are the main emphasis of a lead capture page or landing page, is an absolute must. Your firm will be unable to create leads without the use of lead capture forms. The data you collect here will help you personalize your marketing efforts.

Lead Generation 118

Lead Generation Generation Leads Lead 118

Optinmonster

NOVEMBER 13, 2020

So, how do you make sure you’re only adding high quality leads to your B2B email list? OptinMonster is the best tool for verifying B2B leads before adding them to your email list. It allows you to create eye-catching lead capture forms that prevent fake signups and misspelled emails. Use B2B Lead Magnets.

Ad Building 101

Ad Building B2B Lock-In Paid Search Agency 101