SmartBrief - Marketing

DECEMBER 18, 2023

In fact, Adobe Analytics reported record ecommerce sales with $9.8 The same research team also explored some forward-looking aspects, including which priorities of large retailers will shape 2024 ecommerce planning. More than half of all retailers surveyed said their customers log in only a quarter of the time while shopping.

Customer Surveys 76

Customer Surveys eCommerce Enterprise Management Work Management 76

ATAK Interactive

JULY 29, 2019

There are more than a few popular eCommerce platforms that B2B businesses around the world rely on day in and day out. Enter Magento: the Open Source eCommerce platform with the added benefit of a global ecosystem of implementation partners. Custom catalogs capabilities. Magento can do all of it. Personalized price-lists.

eCommerce 78

eCommerce Enterprise Management Work Management Marketing Management 78

Litmus

MAY 10, 2021

If you want to propel your email program to the next level, email automation is an excellent place to start. Statistics show that automated emails have a 70.5% What’s more, automated campaigns have been shown to drive 21% of marketing revenue. Who will access your email automation tool and why? Reducing customer churn.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Work Management Template 144

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Marketing Automation Services 97

Marketing Automation Services Work Management Lead Scoring Lead Ranking 97

SendinBlue

APRIL 19, 2021

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. Now you might be wondering how exactly one should use marketing automation for B2B. What are the most effective B2B automation techniques and tactics for nurturing leads?

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95

GreenRope

FEBRUARY 14, 2022

Why Companies Don't Adopt Marketing Automation and How GreenRope Can Help. Many companies need a marketing automation tool, but oftentimes they feel like a CRM/ automation software will be too difficult to adopt. There are many barriers stopping companies from adopting automation platforms. Data Integration.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Paid Search Agency 52

Hubspot

MARCH 22, 2018

According to Statista , global ecommerce sales are expected to increase 246.15% by 2021, from 1.3 The ecommerce industry is booming and shows no signs of slowing down. Nowadays, stores can’t compete without offering excellent ecommerce options, and 56% of in-store purchases are influenced by digital commerce. trillion in 2021.

eCommerce 101

eCommerce Trends Amazon Mobile Marketing 101

Hubspot

APRIL 12, 2019

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. All of which is to say -- if you're not using marketing automation software in 2019, you might want to reconsider. HubSpot Marketing Automation.

Marketing Automation Services 101

Marketing Automation Services Budget Programs Marketing Automation Software 101

Thinkers360

MAY 19, 2024

We provide consulting, training and research services to implement tailored solutions for our clients. We build the information architecture that powers unrivaled customer experience, smart eCommerce, and accelerated business decision-making for Fortune 1000 firms in Manufacturing, Distribution, Retail, and Financial Services.

Marketing AI 144

Marketing AI Lead Ranking Lead Scoring Enterprise Management 144

Martech

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. Crawl: Identify customers who abandon their carts and track this data.

Ad Building 95

Ad Building SMS eCommerce Segmentation 95

SmartBrief - Marketing

DECEMBER 18, 2023

In fact, Adobe Analytics reported record ecommerce sales with $9.8 The same research team also explored some forward-looking aspects, including which priorities of large retailers will shape 2024 ecommerce planning. More than half of all retailers surveyed said their customers log in only a quarter of the time while shopping.

Customer Surveys 52

Customer Surveys eCommerce Enterprise Management Work Management 52

Hubspot

OCTOBER 15, 2019

If you are getting acquainted with your CRM software and are impressed with how it functions independently, allow us to introduce you to your new favorite feature — integrations. While CRM software is powerful on its own, integrating your CRM with other tools across your sales stack makes your job so much easier.

CRM 73

CRM Process Work Management Marketing Management 73

ATAK Interactive

JULY 29, 2019

There are more than a few popular eCommerce platforms that B2B businesses around the world rely on day in and day out. Enter Magento: the Open Source eCommerce platform with the added benefit of a global ecosystem of implementation partners. Custom catalogs capabilities. Magento can do all of it. Personalized price-lists.

eCommerce 60

eCommerce Enterprise Management Work Management Marketing Management 60

Martech

JANUARY 18, 2024

This fragmentation will only create inefficiencies and hinder effective customer engagement. Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company. This strategic shift enables more targeted, effective marketing strategies that drive sustained growth and customer loyalty.

CMS Development 107

CMS Development Allocation Budget Programs Business 107

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

They use AI more broadly, implementing AI in at least four business functions. Whether you’re just starting out with AI or already innovating, this guide is your roadmap to delivering a trusted program blending data, AI and CRM. Helping your teams focus on high-value tasks and build stronger customer relationships.

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

ATAK Interactive

JULY 10, 2019

There are more than a few popular eCommerce platforms that B2B businesses around the world rely on day in and day out. Enter Magento: the Open Source eCommerce platform with the added benefit of a global ecosystem of implementation partners. Custom catalogs capabilities. Magento can do all of it. Personalized price-lists.

eCommerce 60

eCommerce Enterprise Management Work Management Marketing Management 60

Huptech Web

JUNE 29, 2023

Is Headless Commerce Fit for all eCommerce Stores? By decoupling the front-end and back-end of your eCommerce platform , you gain the power to craft a store that is as distinctive as your brand itself. It’s like having a digital chameleon that effortlessly blends in with any customer touchpoint! What is Headless Commerce?

CMS Development 52

CMS Development Enterprise Management Industry CMS Elasticity 52

Litmus

FEBRUARY 17, 2021

So if adding extra team members isn’t an option—and even if it is—consider email marketing automation. Automating your emails maximizes team productivity while also driving significant email marketing results. But email automation only works with the right strategies and tools in place. Why automated email testing is a must.

Automation 88

Automation Marketing Automation Services Work Management Budget Programs 88

Customer Experience Matrix

JUNE 19, 2015

The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. But pricing will remain well below standard marketing automation products.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Huptech Web

MAY 19, 2023

Top Brands Using Omnichannel Marketing Approach Tools that help in Omnichannel Marketing Frequently Asked Questions – FAQs Wrapping Up Introduction Businesses today face the challenge of reaching and engaging customers through multiple channels as the digital landscape keeps evolving.

CMS Development 52

CMS Development Marketing Automation Services Paid Search Agency Advertising Agencies 52

ClickZ

OCTOBER 1, 2020

However, the process for choosing the software, and implementing it, is more complex than many anticipate. happens in your CRM tool – often making ERP tools built to manage subscription irrelevant. In fact, many companies go about it in entirely the wrong way. Small start-up, small problems.

Enterprise Management 122

Enterprise Management Work Management Marketing Management Budget Programs 122

Inbox Insight

SEPTEMBER 10, 2020

New technologies like AI, automation and IoT devices are changing the way that brands connect with their customers and clients. According to our research, the typical timeline for all three phases of purchasing to be complete (research, buying cycle and implementation) is usually between 9 months and 3 years. Leadership.

Marketing Management 86

Marketing Management Marketing Automation Services Research Planning 86

Customer Experience Matrix

JANUARY 22, 2013

GroSocial is an interesting acquisition: about it three years old, it has about 20 employees and more than 25,000 customers. According to CEO Clate Mask, most of the money will be used for acquisitions, product development, and accelerated customer acquisition. This comes two weeks after Infusionsoft raised $54 million in new funding.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Automation 120

Convert

SEPTEMBER 21, 2020

Here is Zoma , a mattress brand that has implemented both of these tactics. That includes both one-on-one meetings with leads and customers, as well as virtual gatherings, when you would have previously just thrown an event together. Social media automation. Automation is often the key to getting more done.

Tactics 98

Tactics Marketing Automation Services Planning Paid Search Agency 98

Martech

JULY 21, 2021

Do marketers think their work gets done primarily in a Salesforce CRM or on Zoom? Frédéric Collard, Weber’s Ecommerce and CRM Manager for their EMEA Hub South division was setting the scene for Weber’s implementation of Teester, a platform that enables clients to scale user-generated video production and distribution via automation.

Work Management 107

Work Management Enterprise Management Marketing Automation Services Data Hygiene 107

ClickZ

JULY 17, 2020

30-second summary: Bid optimization, targeting, segmentation, automation, and audience extension in advertising are enabled by AI. Obstacles of AI implementation are related to the lack of expertise and high implementation costs. Thanks to AI in programmatic, ad purchasing has become faster, cheaper, and more efficient.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

Litmus

JULY 20, 2022

In fact, by 2025, global ecommerce will generate over $7 trillion , contributing to over 24% of total global retail shares. That CRM data — and email — will play even larger roles in the buyer journey. Brands understand the importance of building relationships with their customers. Then, showcase them in your emails.

Personalization 82

Personalization Generation Content Loyalty 82

BenchmarkONE

SEPTEMBER 2, 2021

The best approach is to create your strategy first and then find the tools to help you implement it. The more visibility you create for your brand, the easier it will be for new customers to find you and learn what your business is about. . Use a Marketing Automation and CRM Tool . Don’t Forget the Analytics.

Marketing Automation Services 74

Marketing Automation Services Work Management Marketing Management Planning 74

Martech

JULY 20, 2021

Frédéric Collard, Weber’s Ecommerce and CRM Manager for their EMEA Hub South division was setting the scene for Weber’s implementation of Teester, a platform that enables clients to scale user-generated video production and distribution via automation. The process was extremely simple for us and our customers.

User-Generated Content 118

User-Generated Content Video Marketing Generation Marketing Management 118

Martech

DECEMBER 16, 2022

How do you orchestrate ecommerce, campaign management, digital asset management (DAM), customer relationship management (CRM), customer data platforms (CDP) and personalization tools? Today’s customers expect seamless experiences as the baseline — so a DXP might sound very appealing. What is a DXP?

Digital Experience Platform 89

Digital Experience Platform Marketing Automation Services Ad Building Digital Asset Management 89

Leadspace

OCTOBER 18, 2017

Many of these challenges were highlighted in our recent The State of Account-Based Marketing Report with Marketo as the key obstacles preventing many organizations from effectively implementing ABM. Then there’s all the duplicate leads/accounts that you already have in your CRM and/or Marketing Automation Platform.

Account Based Marketing 48

Account Based Marketing ABM Marketing AI Automation 48

Litmus

FEBRUARY 17, 2022

Personalization is not a new concept or trend in the email world—but, if we’re honest, it can be hard to implement. For example, it might just be segmenting your communications and changing messaging based on someone’s status as a lead vs. customer. Leslie shared that the key to personalization is understanding your customer.

Webinar Metrics 84

Webinar Metrics Work Management Personalization Marketing Management 84

SendX

FEBRUARY 22, 2019

MailChimp is a tool which focuses on solving 3 problems: Connecting with the audience (email campaigns, forms and ads), automating busy work (welcome series, abandoned cart, birthday messages) and optimizing for the right audiences (segmentation, testing and reports). MailChimp has a LOT of customers (over 18 million).

Marketing Automation Services 196

Marketing Automation Services Work Management Paid Search Agency Budget Programs 196

MakesBridge

JUNE 17, 2019

What it Does: Connects Shopify with Makesbridge marketing automation to increase customer loyalty and sales of related products. To successfully convert your new and existing ecommerce customers into loyal buyers you need to build your brand with a personal touch and consistent communication. Set Up Time: 1 Hour.

Paid Search Agency 40

Paid Search Agency eCommerce Tagging Trigger Marketing 40

GreenRope

FEBRUARY 27, 2017

From Email to Marketing Automation: Making the Switch. “Email is 40 times more effective at acquiring new customers than Facebook or Twitter” – McKinsey. “Email is 40 times more effective at acquiring new customers than Facebook or Twitter” – McKinsey. If yes, you need marketing automation.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Email Marketing Automation 40

GreenRope

FEBRUARY 27, 2017

From Email to Marketing Automation: Making the Switch. “Email is 40 times more effective at acquiring new customers than Facebook or Twitter” – McKinsey. “Email is 40 times more effective at acquiring new customers than Facebook or Twitter” – McKinsey. If yes, you need marketing automation.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Email Marketing Automation 40