KoMarketing Associates

SEPTEMBER 28, 2021

As companies continue to reap the benefits of digital marketing, new research suggests that they are investing more in this area to improve their overall performance. The 27th edition of The CMO Survey was recently published by Deloitte, the Fuqua School of Business at Duke University, and the American Marketing Association.

Customer Surveys 251

Customer Surveys Organization Barriers CMO 251

Crimson Marketing

JANUARY 27, 2014

Investments in marketing technology and automation will only continue to rise. With this uncharted future on the horizon, how do you determine the best way for you to use and leverage technology in marketing? How do you foresee technology becoming a key player in your marketing department? Share your thoughts below!

CMO 100

CMO Marketing Automation Services Hubspot Marketing Automation 100

Tomorrow People

APRIL 20, 2017

Find out how marketing automation can help you nurture leads in a more efficient and effective way.

Automation 191

Automation CMO Marketing Automation Efficiency 191

Marketri

APRIL 4, 2024

They have one person and some tools, but key skill sets are missing, starting with a professional capable of marketing strategy and planning, which is typically done by a CMO. Higher costs and no return are what happens to companies without marketing leadership and a strategy.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. To read the full report click here.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Act-On

APRIL 26, 2024

Marketing Automation Migration: Switching Platforms Made Easy Migrating your marketing automation platform doesn’t have to be difficult. How are you driving high performance and high ROI work out of marketing?’ If you’re not ready as a CMO, you’d better get ready.” It’s just going to happen.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Modern B2B

MAY 4, 2023

This distinguished gathering celebrated the launch of Modern’s Digital Connections 2023 report , delving into the concerns keeping B2B CMOs awake at night. These marketing leaders boast CMO roles at nine global businesses, from FinTech to consultancy and SaaS firms. Asks Nick Webb, CMO at CloudPay.

CMO 52

CMO Top of Funnel Marketing Automation Services Digital Marketing Funnels 52

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

PFL

MARCH 6, 2020

Tactile marketing pieces can drive 184x greater response rates than online display ads. Learn all about tactile marketing automation from CMO Nick Runyon. The post What is Tactile Marketing Automation? Definition, Best Practices, Real-World Examples appeared first on PFL.

Marketing Automation 52

Marketing Automation Automation Practices Examples 52

ANNUITAS

DECEMBER 11, 2023

Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey. The result is automated content development, automated emails, automated chat prompts, automated lead identification, automated segmentation … you get the point.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

6sense

NOVEMBER 9, 2021

At one point Friday morning, one of our CMO Coffee Talk regulars started a Beautiful Mind -esque soliloquy on what the “perfect” marketing automation platform would include – features, integrations, etc. If you are a B2B CMO or head of marketing we’d love to have you join this amazing group as well.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing Analytics Tools Lead Ranking 48

Modern B2B

MARCH 9, 2023

” Marketing budget is easily justifiable when you can attach it to a quantifiable return. But if you say, “I need to fix my marketing automation tool or I need to change my CMS”, for example, there’s no immediate and obvious return to the business. So it’s challenging to get it fixed.

CMO 52

CMO Marketing Automation Services Demand Generation Agencies Allocation 52

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable.

Marketing Automation Services 51

Marketing Automation Services Marketing Automation Automation Marketing Budget 51

Drew Neisser

MARCH 25, 2022

If you’ve ever wondered how much a CMO can do in a year to change the trajectory of a company, this is the episode for you. Enter Kady Srinivasan , who has kicked things up a notch at Klaviyo , a marketing automation platform dedicated to helping its customers discover a new, more effective way to grow their business. .

CMO 52

CMO Top of Funnel Marketing Automation Services Marketing Funnels 52

BenchmarkONE

SEPTEMBER 27, 2018

Ready for the one thing no one tells you about marketing automation? Setting it up is not exactly automated! You’re the lucky one who gets to put the brain-power behind amazing automated workflows that educate your audience, shorten your sales cycle, and ensure none of the opportunities you’re driving falls through the cracks.

Marketing Automation Services 57

Marketing Automation Services Marketing Automation Automation Marketing Management 57

Litmus

JANUARY 26, 2021

At some point in your email marketing career (if you haven’t already), you’ll go through the rite of passage that is migrating email service providers (ESP) or marketing automation platforms (MAP). Your new CMO or other marketing leader wants to move to a new platform. The post New CMO. We feel your pain.

CMO 78

CMO Budget Programs Marketing Automation Services Marketing Budget Creation 78

Capstone Insights

OCTOBER 4, 2017

In demand marketing, that Eye of Providence is the marketing automation platform. Why haven’t marketing automation vendors created insight from the wealth of data they have access to? Product use: Provide insight on how other organizations are using marketing automation. What am I missing?

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Work Management Marketing Management 49

KoMarketing Associates

APRIL 25, 2013

A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Marketo is considered a leader in the lead management / marketing automation industry. What is Marketing Automation? What is the value and ROI of marketing automation? .

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Tomorrow People

JUNE 8, 2017

As the client services director in a cutting edge marketing agency I am privileged to engage with a range of businesses and functional leaders from across multiple industries. It’s clear to me that in this ‘always on’ society, time is the true currency of meaning.

CMO 136

CMO Automation Barriers Paid Search Agency 136

FMG Suite

SEPTEMBER 13, 2022

FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, today announced that it has been selected as the winner of the Technology Providers Marketing Automation and Social Media Leadership awards in the 2022 WealthManagement Industry Awards.

Marketing Automation Services 40

Marketing Automation Services Social Media Marketing Automation Marketing Management 40

Sharpspring

JUNE 18, 2020

I set out to write about how excited I am to join SharpSpring as their CMO. Also, I intended to discuss how their incredibly powerful marketing automation platform is ideal for agencies and small businesses that need to manage leads and drive growth. The post Our New CMO Shares His Why appeared first on SharpSpring.

CMO 60

CMO Paid Search Agency Advertising Agencies Marketing Automation Services 60

Customer Experience Matrix

NOVEMBER 15, 2011

I presented my Seven Deadly Sins of Marketing Automation Software Selection during last week’s Webinar with Neolane. (To You do also have to wonder how other 34% make a decision if they’re NOT talking to anyone in marketing. This would be fine if most marketers were experts at technology acquisition. But they’re not.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation RFP Automation 120

Customer Experience Matrix

MARCH 4, 2011

Summary: Is stressing the need for process change making marketing automation too complicated, or a recognition of what it really takes for success? I’m not sure that whoever speaks for “conventional wisdom” would agree that marketing automation solutions must be expensive and complex. I know I do. Act-On begs to differ.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Loopfuse 120

Martech Advisor

FEBRUARY 24, 2020

How to become a chief marketing officer (CMO)? We look at ways in which a young marketer aspiring for this role can prepare, and also listen to the advice given by high-achievers who were appointed CMO in their 30s. Learn More: The Modern Chief Marketing Officer Is Also Chief Change Agent.

CMO 102

CMO Work Management Advertising Agencies Marketing Management 102

Capstone Insights

OCTOBER 4, 2017

In demand marketing, that Eye of Providence is the marketing automation platform. Why haven’t marketing automation vendors created insight from the wealth of data they have access to? Product use: Provide insight on how other organizations are using marketing automation. What am I missing?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

The Lead Agency

JUNE 17, 2019

B2B marketers are increasingly using marketing automation to provide value to their leads and to educate and onboard users. When carried out effectively, marketing automation can generate significant results. reduction in marketing overhead. It has been found to drive a 14.5%

Marketing Automation Services 48

Marketing Automation Services CMS Development Paid Search Agency Marketing Automation 48

ViewPoint

OCTOBER 20, 2011

on the Marketing Automation Software Guide blog. Lauren’s article is based on her survey of marketing automation users that sought—knowing what they know now—the questions they would ask vendors if they were going back and buying their software all over again.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation PointClear Automation 120

Terminus

JUNE 8, 2020

Marketing automation platforms can be complex. . Marketing Leader, Speaker, Mentor, and now, the Author of Marketing Automation Unleashed , Founder & CMO of Cheshire Impact, and the host of The Hard Corps Marketing Show, Casey Cheshire, sits in the guest seat for this episode to talk about all things marketing automation.

Marketing Automation Services 26

Marketing Automation Services Marketing Automation Automation Advertising Agencies 26

The Marketing Blender

APRIL 5, 2022

Here are some ideas on how to get started with B2B digital marketing: Automated tools are a big time saver. For example, social media software can automate posting and produce monthly reports, while an email marketing platform can organize email lists, automate email campaigns, and score leads. Recent Posts.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Terminus

JANUARY 8, 2021

Marketing automation is vital for every marketer not trapped in the dark ages. In this Takeover episode, guest host Ethan Beute speaks with Casey Cheshire , Founder & CMO at Cheshire Impact and author of Marketing Automation Unleashed , about the secrets to successful marketing automation.

Marketing Automation Services 26

Marketing Automation Services Marketing Automation Automation Planning 26

Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. The market will probably split between enterprise-wide suites and more limited marketing automation systems. Many would no doubt be delighted to sell at such prices.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Outsourcing marketing is one of the ways to maximize the success of a new venture. Especially as the marketing landscape grows, founders with technical and sales backgrounds simply don’t have time to study marketing’s many niches. Automation. People don’t just show up and buy on their own.”. Influencer relations.

Startups 173

Startups Paid Search Agency Planning Autoresponders 173

Adobe Experience Cloud Blog

APRIL 14, 2016

Let’s take a look at 4 pitfalls you need to avoid to ensure your marketing automation efforts are a resounding success: 1. From my experience, many marketing teams still operate in batch and blast mode, sending out a one size fits all message. Don’t let these marketing automation fails happen to you.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Planning 48

Vision Edge Marketing

MARCH 30, 2021

If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed , perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. More technology and data than ever sits within grasp of every CMO. How has this worked out for the CMO?

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

The Point

DECEMBER 13, 2019

It’s no longer enough to have a solid strategy around marketing automation. B2B marketers need to be really intentional about creating well-integrated tech stacks that create seamless omnichannel experiences for today’s sophisticated customer.”. I see video content taking its seat at the top.

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

Martech

NOVEMBER 14, 2023

There are many possibilities, depending on the human user’s main interests: I’m a CMO for a new athletic footwear company looking to hire a team to manage and upgrade my marketing technology stack. Do I need a Marketing Technology Manager and what is this person’s role? Format) Please provide a simple answer.

Work Management 103

Work Management Marketing Management Marketing Automation Services Marketing AI 103

Martech

APRIL 29, 2024

Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics.

Branding 77

Branding Marketing Automation Services Paid Search Agency Marketing & Strategy 77