attitudes 
Tony Zambito
SEPTEMBER 6, 2016
In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial. Customer Segmentation. In fact, it can be quite a complex effort for organizations to undertake. Professions.
Tony Zambito
AUGUST 14, 2016
As the concept of buyer personas has crept into the conscious of both B2C and B2B Marketing, so has misguided representations of buyer personas become prevalent. With many touted frameworks and processes being representative of buyer personas in name only. This same urge is being applied to buyer personas.
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Tony Zambito
NOVEMBER 1, 2015
In this same survey mentioned above, it was found 50% or more of marketers surveyed have not engaged in researching and creating buyer personas for their marketing efforts. One of the key premises of user personas and buyer personas, since their origins, are they can foster a common view of customers within organizations.
Tony Zambito
MARCH 26, 2012
This is part 3 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . Buyer Persona © All Rights Reserved Cristian Cardenas. In what SMB sub-market segments are our best customers?
Tony Zambito
SEPTEMBER 22, 2010
The fact that the buyer-seller relationship is undergoing transformative reshaping is backed by many quantitative oriented survey and studies. However, gaining true insight into buyer behaviors, attitudes, perceptions, patterns, and etc. Buyer Personas. Buyer Journey Mapping and Design.
Tony Zambito
OCTOBER 11, 2010
In a recent article I wrote, The 4 B’s of Buyer Experience Innovation , highlighted was the importance of buyer journey mapping as one of the critical “B’s” to consider for Buyer Experience Innovation. . This is a simple yet brilliantly profound concept that can be challenging to accomplish.
Tony Zambito
JANUARY 25, 2012
They provide the critical view of market segments and the companies that fall within those markets. Today’s B2B leaders are just beginning to understand the importance of behavioral analytics and insights for making informed decisions on how to allocate company resources to engage buyers in the new hyper-connected B2B world.
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