Consumers May Not Trust Online Reviews Older Than 3 Months: Navigating the Reliability Conundrum
Navigate the Channel
JANUARY 2, 2024
While a simple star rating may have been enough to persuade potential customers back then, our findings over the years show that the most important review factors have evolved. And it doesn’t take a big, dramatic burn to leave a scar. A sweet spot for online reviews is when a business can leverage user-generated content.
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