Remove attitudes
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Consumers May Not Trust Online Reviews Older Than 3 Months: Navigating the Reliability Conundrum

Navigate the Channel

While a simple star rating may have been enough to persuade potential customers back then, our findings over the years show that the most important review factors have evolved. And it doesn’t take a big, dramatic burn to leave a scar. A sweet spot for online reviews is when a business can leverage user-generated content.

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Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up

Convince & Convert

The backlash has begun, and abuse of any one channel has a spillover effect on consumer attitudes toward other channels. That may be true, but you may be burning out your best customers like a 15 year-old driving a stick shift on hilly terrain. In email marketing, we often measure click through rate. Attention Infidelity.

Burn Rate 142
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What Is Brand Awareness?

ClearVoice

safety ratings for a car), or aim solely to trigger emotion (Sarah McLachlan for <gulp> the ASPCA). Thanks to digital and social media, though, there are better ways to measure how well a campaign has done: engagements, increase in followers of a brand page, the Facebook-tracked analytics , like link clicks and brand recall rate.

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Frugality, Ping-Pong Tables and Silicon Valley Startups

LeanData

It’s hardly armageddon that startups are being forced to focus more on generating revenue. Suddenly, burn rates matter again. Our attitude now is that we have to be bursting at the seams before we expand.”. Unicorn, it’s a mythical beast, whereas a cockroach, it can survive a nuclear war.”.

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Get Your Experimentation Team Up to Speed: Tips From 3 Experimentation Pros

Convert

While you can’t train someone who isn’t an employee, you have to make sure you’re getting someone with the right attitude. Here’s Jeremy Epperson’s take on the 6 traits of a high-functioning practitioner: A dragon can burn you. So under-rated. Training your experimentation team starts right from hiring.

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Frugality, Ping-Pong Tables and Silicon Valley Startups

LeanData

It’s hardly armageddon that startups are being forced to focus more on generating revenue. Suddenly, burn rates matter again. Our attitude now is that we have to be bursting at the seams before we expand.”. Unicorn, it’s a mythical beast, whereas a cockroach, it can survive a nuclear war.”.

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Frugality, Ping-Pong Tables and Silicon Valley Startups

LeanData

It’s hardly armageddon that startups are being forced to focus more on generating revenue. Suddenly, burn rates matter again. Our attitude now is that we have to be bursting at the seams before we expand.”. Unicorn, it’s a mythical beast, whereas a cockroach, it can survive a nuclear war.”.