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Email marketing data to track and manage for success

illumin

Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand. Almost all markets track CTRs, with a Hubspot survey of 190 markets showing that the majority ranked it as one of the top two metrics to follow when conducting email marketing campaigns.

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The Top CTAs to Use to Boost Performance

Anyword

CTAs come in all shapes and sizes, but strong action verbs (such as start, get, or download) help increase conversion rates by creating a sense of urgency. Consider including a CTA in your next marketing email to boost your clickthrough rate. Here, we see again that “Shop Today” takes the top spot for the best CTA based on average CTR.

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How to Detect, Repair & Profit From Underperforming Content

Hubspot

Download this ebook for an in-depth explanation of Vaughan's research. ). 2) Optimize headlines to boost CTR. Despite that, clickthrough behavior carries a significant weight in how Google ranks content. Improve your headlines to make them more compelling in order to garner more clickthroughs in organic search.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google Analytics . . . #2: These folks usually download a whitepaper, fill out a form or sign up for a newsletter. Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Email open and clickthrough rates. CTR, Unique CTOR, Forwards/Shares and links clicked on.

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How to Find and Target High-Value Keywords for Your Business

Hubspot

And if you need a place to keep track of all of your research, download our free on-page SEO template. ). A: Export your keywords and work out your CTR averages. You may have seen clickthrough rate (CTR) studies such as this one in the past, but they’re anecdotal at best because every website is different.

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Top 7 Sales Metrics for Marketers

Sharpspring

If no one downloads the whitepaper you paid $2000 for, you’ll either need to change how you promote that lead magnet or shift your budget to another tactic. Clickthrough rate (CTR). CTR is a vital metric for any content marketing campaign, as it evaluates how many people moved further down your funnel in a particular campaign.

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How to Use Google Webmaster Tools for Better Post-Encryption Keyword Insight

Hubspot

Google Analytics might not give us the answers we desire but, if parsed through with a discerning eye, Google Webmaster Tools can provide a wealth of valuable insight to marketers looking for confirmation that they’re putting their optimization efforts in the right places. Interpreting the CTR Story. Time to Get Our Hands Dirty.