Chris Koch

JANUARY 22, 2010

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. Again, tough to isolate PR’s role.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Annual spending on PR software grew 14.7% 34% said ebooks.

PR 76

PR Trust Marketing Stats B2B Marketing 76

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Content Marketing Influencers: Who Are They?

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable. PR pros, read this!) ^NS

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. My real challenge was getting my staff to warm to the concept of being a blogger.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

SnapApp

JANUARY 30, 2012

Beyond engaging consumers and inspiring word-of-mouth buzz, contests can generate strong returns in the form of leads, feedback, PR, and social media growth. To reach new audiences, connect with bloggers, tweeters, and page moderators who might be interested in sharing an awesome giveaway. Provide customer incentives.

Word of Mouth 48

Word of Mouth Blogger Ad Exchange Viral Marketing 48

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

6sense

JANUARY 7, 2016

Press Relations / Analyst Relations – who knows every journalist, analyst and blogger writing or researching your space? Your PR/AR lead of course! In reality what you need is a flexible mind who understands the craft of marketing and the analytical challenge of managing nurture streams. What should the subject line say?

Enterprise Management 48

Enterprise Management B2B Marketing Ad Building Marketing Management 48

Ontraport

APRIL 14, 2021

Through your public relations (PR) efforts, potential leads in this stage are beginning to subconsciously learn about your brand’s existence via partnerships and connections you’ve built with industry thought leaders. Organic traffic: You can monitor your organic traffic over time in Google Analytics. Tickets to an event.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

ClearVoice

APRIL 19, 2022

But as online content continues to grow, making your content and brand stand out from other businesses requires an effective public relations or PR strategy. Combining PR and content marketing strategies is essential to improve SEO/online visibility. Both content marketing and PR are highly valued in business.

PR 105

PR Paid Search Agency Content Marketing Advertising Agencies 105

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Sore spot with us PR types.) Sore spot with us PR types.) Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. link] Russ Henneberry Wow.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

FEBRUARY 24, 2010

link] [link] WordWrite PR RT @kyleplacy: RT @jaybaer: 6 key need-to-knows about social media's impact on your business. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Conference 116

Conference Organization Paid Search Agency PR 116

Online Marketing Institute

MAY 26, 2010

Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you? How much product did you have to provide for bloggers versus how many sales did you receive?

Social Media 40

Social Media Advertising Channels Media Blogger 40

Convince & Convert

MARCH 23, 2010

I think first-time bloggers get enamored with the concept of “design.&# We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. Most of your blog readers have no idea who you are.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Ontraport

APRIL 14, 2021

Through your public relations (PR) efforts, potential leads in this stage are beginning to subconsciously learn about your brand’s existence via partnerships and connections you’ve built with industry thought leaders. Organic traffic: You can monitor your organic traffic over time in Google Analytics. Tickets to an event.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. Webinars Events. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Hubspot

JUNE 26, 2012

Log into HubSpot , Google Analytics (or any other marketing or website analytics you’ve set up), and any paid media campaigns to review dashboards for spikes, inbound links, and results compared to goals (you've set some goals , right?). Review monthly reports and analytics dashboards. Good morning, dashboards!

Inbound Marketing 28

Inbound Marketing Planning Advertising Agencies Marketing Analytics Tools 28

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Consider adding some of these to your list if they differ from your analytics results. Im Jay Baer.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

SEPTEMBER 20, 2010

I sat in on today's webinar and took some mental notes about what was most surprising (I may have even tweeted out a few). I sat in on today's webinar and took some mental notes about what was most surprising (I may have even tweeted out a few). I actually just met Tom in SF a few weeks ago. What a nice, funny, smart guy, huh?

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

AUGUST 10, 2010

month), so filtering and more and more analytics are important to our customers. It will be a great year ahead to see how social media analytics can directly measure and drive sales. Viral Heat data includes location, wherever available. We have a lot of small business customers due to our price-point (note: as low as $9.99/month),

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

JUNE 2, 2010

In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. just my PR friends, just my girl friends) and that privacy & capability would be important to me in an app. 500+ TV channels.

Social Media 135

Social Media Media Curation Webinar Metrics 135

Zoominfo

SEPTEMBER 17, 2018

The hosts interview some of the most reputable marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss, and Google endorsed analytics expert Avinash Kaushik. Want to promote with webinars? In Ask Amanda About Marketing, Amanda Milligan answers your questions about content marketing and digital PR.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

WebMarketCentral

JULY 14, 2008

Here are the highlights from the webinar. Start by looking in your analytics program to identify the top phrases prospects are using to find you. This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. Revisit SEO Technologies, needs and customers change over time.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. But if your saying Twitter isn't a tool as in a hammer, that you can use to build your SEM, SEO, or PR then I am not following your logic. Facebook fan pages are email newsletters 2.0 Im Jay Baer.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Online Marketing Institute

JANUARY 4, 2011

Try your hat at a guest blogger or two, this could add credibility to your site , especially if the person is influential in his or her space. Write a blog post listing some important bloggers in your industry (such as the top 5) and point out how they make their blogs successful and you might find they return the love!

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Or, you could survey Web site visitors, gathering data in real-time. #YYC Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Onalytica B2B

SEPTEMBER 27, 2017

This comes down to fostering a PR culture of building 1-to-1 relationships with influencers, but with a marketing mindset of scaling this to influence your target audience as a whole. This could be paying for them to guest blog on your site, host a webinar or give a speech at your event. PR Mentality to build 1-to-1 relationships.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. If your PR firm isn’t ready for you to evolve, gently, politely ignore them. It’s a big world out there.)

Social Media 140

Social Media Media PR Webinar Metrics 140

Sword and the Script | B2B

NOVEMBER 29, 2022

Between the books, the training, the blogs, the surveys, the webinars, and the content marketing conferences this number is bound to get better with time, yes? You can build awareness with traditional advertising, PR and even search ads, but you cannot build a subscribed audience with those things alone. Surely it would move, right?

Paid Content 80

Paid Content B2B Marketing Paid Search Agency Content Marketing 80

Convince & Convert

SEPTEMBER 21, 2010

I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. It’s also tough information for bloggers to get who haven’t had the traffic volume that C&C gets. But this distribution surprised me. Thanks for this research.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

SEPTEMBER 21, 2010

That said, they also have the option of assisting users in set up as it is more cost effective for them to work with the data analytics team determining objectives. It is very economical for a smaller PR agency or large (from $9.99 In Control: users can certainly set up their own searches and adjust them as required.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

MAY 20, 2010

They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics. Hilarious, useful post [link] [link] Your Analytics Site Yes, I am taking the link bait. Coca-Cola just took me on a free trip to Shanghai with 22 other bloggers from Australia and Asia.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117