Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Annual spending on PR software grew 14.7% 34% said ebooks.

PR 76

PR Trust Marketing Stats B2B Marketing 76

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JANUARY 26, 2012

According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. Former reporter, now PR guy Tom Spalding is chronicling the blow-by-blow with regular Storify collections from the Social 46 trenches.

Outreach 122

Outreach Social Media Wiki Paid Search Agency 122

Content Standard

MAY 8, 2018

These are, in the vast majority of cases, not to do with timely offers or indeed new product functionality, but emotional platforms. Recent studies show that ratio has pulled to 50:50—and while those 10 extra percentage points on activation might not seem like a lot, think of it in practice.

Top of Funnel 71

Top of Funnel ROI Planning Content Marketing 71

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Sore spot with us PR types.) population.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Don’t send blanket solicitations to bloggers in the same general industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

ClearVoice

APRIL 19, 2022

But as online content continues to grow, making your content and brand stand out from other businesses requires an effective public relations or PR strategy. Combining PR and content marketing strategies is essential to improve SEO/online visibility. Both content marketing and PR are highly valued in business.

PR 105

PR Paid Search Agency Content Marketing Advertising Agencies 105

Convince & Convert

MARCH 23, 2010

That’s right, in most cases, 8 out of every 10 visitors to your blog have never been there previously. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

MLT Creative

SEPTEMBER 30, 2010

October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client. Meeting and learning from other professionals helps us do our jobs better.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Find out about your customers Pain Points – Write posts that provide solutions for your customers problems 4.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Zoominfo

SEPTEMBER 17, 2018

The hosts interview some of the most reputable marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss, and Google endorsed analytics expert Avinash Kaushik. In Ask Amanda About Marketing, Amanda Milligan answers your questions about content marketing and digital PR. Listen here. 8. SocialPros.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. But in most cases, social media is being used as a supplement to existing marketing efforts.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Hubspot

SEPTEMBER 15, 2014

If you’re wondering why that’s the case, or want to learn more about the many reasons why company execs should hop aboard the social media train, you can find what you’re looking for in The C-Suite’s Guide to Getting Started With Social Media. 1) Kill Multiple Birds With One Stone. Why do you need a mentor?

Social Media 28

Social Media Media Lead Scoring Lead Ranking 28

Online Marketing Institute

DECEMBER 23, 2010

In messaging youll find they are more concerned with addressing logistics of helping small businesses, with messaging strategies "designed to facilitate sharing core content such as customer case studies and tools that bring the benefits of logistics to life [after] other marketing materials drive consumers to the site."

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. Expion just compiled 8 case studies with one of our clients, Applebee's.

Social Media 158

Social Media Media Paid Content Work Management 158

Webbiquity

NOVEMBER 5, 2012

” • Content isn’t just the job of marketing and PR. . ” • Content isn’t just the job of marketing and PR. ” And there’s much more, including several useful lists such as analytics tools, “20 different content types” and “sources of news to curate.”

Optimization 100

Optimization Curation PR Public Relations 100

Content Marketing Institute

MAY 11, 2018

Vocal bloggers, journalists, and subject matter experts crank out articles, books, and guest contributions for popular industry publications. Employees , vendors, users, and partners can be tapped for influential case studies, video testimonials, and social sharing. But that’s not the case. outreach began.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Software 100

Single Grain

OCTOBER 28, 2019

Whereas a B2C blogger offering an online course will focus on lead quantity , a B2B company may care more about lead quality. Studies show that advertisers earn $2 for every $1 spen t on Google Ads. Study them hard and be honest with yourself. 13 Conversion Rate Optimization Case Studies. Average income.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Convince & Convert

MAY 20, 2010

They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics. There's SOOOO many case studies and results out there to see what's already been done. Hilarious, useful post [link] [link] Your Analytics Site Yes, I am taking the link bait. shining through.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

SmartBug Media

MARCH 25, 2019

New articles are posted daily on topics such as inbound marketing, creative design, marketing strategy, paid media, PR, sales enablement, and web development—proving to be a valuable resource for any B2B marketer. Subscribers get how-to marketing advice for their content strategies, B2B content marketing case studies, research, and more.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. In some cases, a very large number.

Twitter 100

Twitter Tactics Tools Tips 100

Scoop.it

OCTOBER 29, 2020

The pattern repeats itself – immediate satisfaction (but in this case a positive one), positive message, easily shareable. But this is what in many cases separates viral from just good content. To give you an idea of what is possible, here is a referral contest case study with very surprising results.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. SazBean ( Social Network Analytics Measurement Social Media ). June 30, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

DECEMBER 16, 2014

Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. 10 things you should never say to a social media manager by PR Daily.

Social Media 100

Social Media Social Marketing Work Management Media 100

Webbiquity

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Showcase reviews: PR Daily (Automate). ” — RazorSocial (Analytics).

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

MLT Creative

MARCH 8, 2011

Guest Post by blogger and author, Mark W. Thanks to Christina Pappas, a blogger with Zmags.com , we’re going to dissect her blog as a case study! Thanks to Christina Pappas, a blogger with Zmags.com , we’re going to dissect her blog as a case study! Case studies?

Blogger 40

Blogger B2B Case Study Case Studies 40

Convince & Convert

JUNE 12, 2013

These are conventional PR placements, but in this case, they’re about your content. What this looks like will depend on your industry – I’ve seen successes range from TechCrunch reporting on aggregated mobile analytics data to USA Today writing about studies from drug rehab centers. Pickups in Traditional or Trade Media

Paid Content 153

Paid Content Promotion Media Paid Search Agency 153

Hinge Marketing

JULY 21, 2022

Free tools like Google Analytics are essential. Google Analytics gives you the ability to identify your traffic sources (e.g., Moreover, keyword-rich blog articles that explore the what’s, why’s, and how’s of a topic can draw traffic from bloggers, journalists, and editors looking for information and sources.

Paid Content 93

Paid Content CMS Development Lead Ranking Work Management 93

B2B Marketing Zone Posts

DECEMBER 1, 2010

Google Analytics. People are now curating lists of the most influential bloggers by Klout score. B2B Ideas @ Work , November 30, 2010 I read a case study about social media on MarketingProfs that I simply had to comment on with this week’s blog. Is the era of PR over? Facebook Insights. Learn more here ).

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 2, 2010

Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. The Return on Effort Study examines the variable of time in the evaluation of fundamental marketing tactics. Judging Categories Previous winners How can we help you?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Hinge Marketing

JULY 6, 2022

Research Studies. A research study on your target client’s industry is one of the most powerful tools a firm can use to build credibility and position itself as a thought leader. Research studies also make exceptional lead generators. . One study should provide months of material for your marketing program.

Lead Generation 142

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 142

Hubspot

AUGUST 2, 2010

The following is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. You can find Paul on Twitter @ paulroetzer , and the PR 20/20 blog. commissions, retainers and hourly fees).

Inbound Marketing 28

Inbound Marketing Allocation Paid Search Agency Planning 28

Online Marketing Institute

NOVEMBER 4, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. But in most cases, social media is being used as a supplement to existing marketing efforts.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

Paid Content 100

Paid Content Social Media Statistics Research 100

Online Marketing Institute

OCTOBER 1, 2010

Case Examples and Research Microsoft’s answer to Google Docs “ Docs.com &# uses Facebook connect as it’s “active directory&# to allow members to login and connect with their real friends. Isn't a plan (or roadmap in this case) a necessity? Or do I interpret this wrong?

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40