Valasys

JUNE 25, 2019

For B2B marketers entering Social Media advertising, aligning social media objectives with business objectives of the organization remains the biggest challenge. This can be done by aligning Social KPIs with the vital KPIs related to the Return on Investment (ROI) of the organization at large.

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. MQLs to SALs (Sales Accepted Leads). SALs to SQLs (Sales Qualified Leads). How lead aging affects our ability to meet our funnel goals?

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

Allocadia

APRIL 26, 2019

Not to add more pressure to an already difficult role, but the insights provided by Marketing Ops are used to drive mission-critical activities across the marketing organization. Even worse, this can lead to incorrect assumptions about Marketing’s impact. Poor insights mean inefficient and ineffective programs. Actionable.

ROMI 40

ROMI Budget Programs ROI Organic Leads 40

Allocadia

MARCH 27, 2019

Not to add more pressure to an already difficult role, but the insights provided by Marketing Ops are used to drive mission-critical activities across the marketing organization. Even worse, this can lead to incorrect assumptions about Marketing’s impact. Poor insights mean inefficient and ineffective programs. Actionable.

ROMI 40

ROMI Budget Programs ROI Organic Leads 40

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. MQLs to SALs (Sales Accepted Leads). SALs to SQLs (Sales Qualified Leads). How lead aging affects our ability to meet our funnel goals?

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. MQLs to SALs (Sales Accepted Leads). SALs to SQLs (Sales Qualified Leads). How lead aging affects our ability to meet our funnel goals?

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Marketing Insider Group

JANUARY 31, 2013

It provided me the opportunity to lead large agencies like Publicis. Last year I was promoted to SVP of Worldwide Marketing Regions, responsible for our regional Marketing organizations around the globe and a member of SAP’s global leadership team. My last role on the agency side was serving as Chairman & CEO of Wunderman EMEA.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning ROMI 100

Content Marketing Institute

APRIL 23, 2018

Establishing performance benchmarks to enable easier analysis. An increase in the number of qualified leads entering the sales pipeline? A content review template , like the sample below, tracks relevant social media conversations and documents any analysis you extract from listening activities. Click to enlarge.

Lead Scoring 109

Lead Scoring Lead Ranking Enterprise Management Template 109

Valasys

OCTOBER 9, 2019

The new product called Engagio Orchestrate allows revenue teams to design, automate & execute effective omnichannel advertising, sales engagement, marketing automation, direct mail & CRM strategies to help clients achieve their core bottom-line goals such as an optimized Return on Marketing Investment (ROMI).

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Valasys

SEPTEMBER 26, 2019

Discovering metrics that help the marketers in competitively benchmarking their competitors as well as in taking steps towards their business objectives, leads to the foundation of what we call the Social Media KPIs (or the Social Media Key Performance Indicators).

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

OCTOBER 24, 2019

Constant tracking of data & the relevant metrics as well as defining & aligning the ROI goals of the organizations with the long & the short-term endeavors of the marketers, help to revitalize a tired B2B strategy. Marketing strategies may seem to look uninspiring & stagnate fatigued by the same old stuff.

Marketing AI 40

Marketing AI Creativity B2B Marketing Marketing & Strategy 40

Online Marketing Institute

NOVEMBER 8, 2010

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Mac McIntosh’s Sales Lead Calculator.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Valasys

JULY 29, 2019

Combining sentiment analysis with existing CRM data provides the marketers & the existing sales teams with a holistic view of the implicit emotions of the customers. An effective story-telling should revolve along the trajectory of the golden circle to help the organizations optimize their users’ experiences (UX).

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

SEPTEMBER 16, 2019

Moreover, according to a blog by the Hootsuite, 80% of the B2B leads generated on all the Social Media channels, come exclusively through LinkedIn. Doing the SEO correct ensures that the search engines crawl & establish the pieces of content as high-value, which ultimately leads to a higher rank for the pieces of content.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

AUGUST 12, 2019

The ABM strategy is popular among enterprise-level sales organizations. Running highly customized marketing to the ideal prospects consistently ensures that the marketers are likely to close more of the leads & achieve a higher proportion of sales closure. This approach is often based on account awareness.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Hubspot

JANUARY 24, 2014

But in the digital age, in which data and analytics are increasingly becoming the de facto language of marketing (and sales) organizations, art has started to take a backseat to science. That language requires metrics and analysis. Proving ROMI and Dealing With "Dirty" Data. What does that mean for us marketers?

Top of Funnel 28

Top of Funnel ROMI Work Management Marketing Management 28

Valasys

SEPTEMBER 4, 2019

Running advertising, promotional & lead generation campaigns on social media platforms is essential as nowadays customers are the kings & they prefer to consume content in their own preferred ways. Marketers need to respect the researching habits of the customers & evolve with it.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Oktopost

NOVEMBER 12, 2020

An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . So before diving into which data analysis tools are best, it’s worth it to have a brief refresher on what they are precisely. What are data analysis tools?

Analysis 136

Analysis Enterprise Management B2B Marketing Lead Ranking 136

Valasys

SEPTEMBER 10, 2019

Marketing automation tools integrated with the CRM have made the cause of data collection , cleaning, preparation & analysis from the diverse digitized platforms across the web much simpler & rewarding. Personalization drives results & flares up the stage for positive word of mouth referrals.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

ClickZ

FEBRUARY 24, 2020

After Microsoft implemented Allocadia in 2016, the company experienced an 88% reduction in manual data entry, were able to account for 100% of field marketing dollars, and generated over 1 million leads via planned marketing activities. By using Allocadia’s tools, GE Digital’s marketing organization reported 2.55

Marketing Automation Services 103

Marketing Automation Services Budget Programs Enterprise Management Work Management 103

Content Marketing Institute

NOVEMBER 16, 2017

If you walk into a meeting in a next-generation data-driven organization and announce, ‘I think this campaign is going to work,’ you could risk being humiliated in front of your colleagues and asked to leave the room.”. Lead scoring. How many marketing-qualified leads have I got? How many sales-qualified leads have I got?

Marketing Attribution 111

Marketing Attribution Multi-Touch Attribution Lead Ranking ROMI 111

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Competitive analysis: How does your brand stack up to the competition? • Good rationales, diagnosis criteria and chart analysis. First – What are the objectives? What questions are you trying to answer?

Social Media 158

Social Media Media Paid Content Work Management 158

Valasys

NOVEMBER 18, 2019

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). In a data-driven world data analysis & interpretation lie at the very heart of every marketing endeavor.

Work Management 51

Work Management Marketing Management Software B2B Marketing 51

Valasys

AUGUST 6, 2019

Businesses also need to attract, engage & convert the prospects using the pieces of content which resonate with their specific research stages or their positions in the conventional sales funnel – whether top, middle or low funnel leads. Tech-savvy organizations have already assimilated AI in their marketing strategies.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 9, 2019

As per a report published in the Search Engine Journal (SEJ), 51% of the online traffic on a website is a repercussion of organic searches. It includes organizing events, sponsoring industry-specific & participating in other vital events across the globe for reputation building & improving brand resonance.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Televerde

OCTOBER 30, 2019

Content marketing generates 3X as many leads for 62% less money than traditional marketing. A staggering 74% of companies found that both lead quantity and quality drastically improved thanks to an informed content strategy. Long-form blog posts generate 9X more leads than short-form blog posts. SEO-sourced leads have a 14.6%

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Oktopost

OCTOBER 7, 2020

Numerous attribution models exist to help you discern which channels, platforms , ads, and types of content contribute to the conversion of a lead. Single-touch attribution models are split primarily into first-touch and last-touch attribution , allocating the credit entirely to the first or last interaction with the prospect or lead.

Multi-Touch Attribution 71

Multi-Touch Attribution Top of Funnel Allocation Multi-Channel 71

Valasys

NOVEMBER 4, 2019

The data analysis & interpretation for trend mining & analytics can be employed in content personalization. The benefits of content personalization for B2B marketers are numerous, all leading to improved Return on Investment (ROI) and begin as the customers are served with personalized pieces of content across omnichannel.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

APRIL 3, 2020

The end-customer making the purchase is doing so on behalf of an organization.”. This equips organizations to reduce costs and optimize revenue. This insight can further aid the market basket analysis to drive better targeting and optimize the revenue results. Read more on 5 Advantages of Market Basket Analysis in B2B Marketing.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

JULY 16, 2019

Another research study by Gartner implies that 73% of the shoppers don’t entertain any direct contact by the salespeople from unknown organizations, rather prefer to contact the sales team themselves, once they are finished with extensive researches about the products or services that resonate with their pain points. .

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Anteriad

APRIL 25, 2023

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. Affiliates commonly use organic search rank and PPC marketing. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. Affiliates commonly use organic search rank and PPC marketing. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convert

OCTOBER 25, 2022

For example, if you’re a social media marketing person, your time is better spent on growing the audience there and leading them to the landing pages Luat Duong, Head of Search, Scandinavian Biolabs. Rafael Romis, Founder of Weberous Web Design. The easiest thing to start with is a heuristic analysis or customer interviews.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59