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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

Read on to learn about the most crucial steps of effective competitive analysis. Before conducting a competitive analysis, you must first pick what organisations you’re going to focus on. Focus on four aspects: Their ability to conceive and design: What technical resources do they have (patents, copyrights, technical staff, etc.)?

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Role of artificial intelligence in marketing

Sprout Social

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

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3 ways B2B marketers can use generative AI

Martech

This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Ownership and copyright concerns may emerge as AI-generated content obscures the distinction between human and machine authorship. Generative AI is also making social media analysis more efficient.

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Market Research Guide

Excelsior Research

g) Analysis. Before we conclude, let us look at some statistics. Market Research Statistics. Greenbook: In the first half of 2017, 50 percent of candidates used the following statistics tools: Correlation. Customer Analysis. SPSS is the most used statistical software , followed by EXCEL and finally Sawtooth.

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Beyond the Ghosts: Unmasking the realities of AI and MMM

ScanmarQED

Similarly, MMM relies on historic performance to provide statistical confidence in media measurement. These cases raised against ChatGPT, center on copyright law and the usage of Shadow Libraries (online databases holding, as you might imagine, not quite legal copies of published work).

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5 Ways to Supercharge Your B2B Content Strategy with Original Research

Hinge Marketing

I can attest to this statistic. Institutions who publish research sometimes sell distribution licenses to companies looking to incorporate research into their content strategy without infringing on copyright intellectual property. By providing them with 3rd party statistics that validate your solution, you are positioned as credible.

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Visualize Their Intent: Data Visualization Informs Decision Making

Aberdeen

Copyrighted work available under Creative Commons Attribution only licence CC BY 4.0. You can rely on our intent data sets for cutting-edge statistical analysis of buyer intent signals emitted amidst the everyday cacophony of the Internet. Published: 1858, Florence Nightingale. Credit: Wellcome Library, London. Wellcome Images.