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The TV Is No Longer a TV

Chris Koch

That’s because our new content providers, Hulu and Amazon Prime, are as easy to watch on a computer, an iPad, or, in a real pinch, a phone, as they are through the Roku device attached to the former TV. I’m sure that by now you’ve heard of an Internet TV startup called Aereo that uses tiny individual antennas to let consumers in several U.S.

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Can't Afford a Super Bowl Ad? Here's What to Do Instead

Hubspot

As a small business marketer, you don't need to pay for a high-priced televised ad slot to get seen by the right audiences. Investing in online on in-stream video ads might also be a better bet than investing in traditional television commercials. Yes, Apple did have more resources than the average startup when producing this ad.

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Hire a Business Writer: 8 Experts for Any Content Marketing Budget

nDash

I’ve done content marketing and SEO for a wide range of top companies, including BuzzFeed, Amazon, AWAY, MasterCard, Vitamix, and many more. . Startup marketing . Broadcast media, advertising, news, and television . Area of expertise: . Product marketing. Productivity tools . Executive leadership, coaching, and training .

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Inside The Washington Post’s Quest to Fix Ad Tech

Contently

Why would Bezos, the founder of Amazon and one of the wealthiest people in the world, invest in the volatile news business? Since then, however, Bezos’s plan for the Post has become clearer: Rebuild the august newspaper for the digital age, experiment like a startup, and create as many revenue sources as possible.

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5 Strategies for Success with Real Time Marketing

Oktopost

Tip: Note below how Microsoft specifically calls out Amazon and Google. Take for example Namogoo, a small but growing B2B startup. It wouldn’t make any sense for a B2B software company to buy network television ads. Once it was a full blown RTM event, other brands had the opportunity to jump in and take advantage.

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PR Attribution: “It’s Just a Tough Sell”

LeanData

Nearly half of all online consumers, Moore found, use Amazon as their starting point for product searches. The Amazon story was picked up by CNBC. Local television newscasts and radio reports. With that provocative finding as the headline, the BloomReach survey results spread like wildfire. The Today Show.

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PR Attribution: “It’s Just a Tough Sell”

LeanData

Nearly half of all online consumers, Moore found, use Amazon as their starting point for product searches. The Amazon story was picked up by CNBC. Local television newscasts and radio reports. With that provocative finding as the headline, the BloomReach survey results spread like wildfire. The Today Show.

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