Webbiquity

FEBRUARY 16, 2016

Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. B2B services marketers plan to increase the share allocated to social media from 12% to 25% over that period. (

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

NuSpark Consulting

DECEMBER 31, 2011

Understand the power of social media and search engines in the buying process; and do consider more time/resources/financial allocation towards inbound marketing and demand generation strategies that attract prospects to your funnel. Have a content and promotional plan for your webinar, virtual trade show, and online events.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Hinge Marketing

MARCH 26, 2020

Many traditional, “tried-and-true” marketing techniques (think sponsorships, face-to-face networking events, print advertising, trade shows) no longer generate sufficient results to sustain a growing practice. While the paper survey isn’t quite dead, most surveys today are conducted online. White Papers. Flow Content.

Marketing Budget 122

Marketing Budget Work Management Marketing Management Webinar Metrics 122

The Effective Marketer

NOVEMBER 29, 2010

Profit and loss projection with a detailed marketing budget showing the allocation of resources. So write “objective -> action -> budget&# down on paper, in big letters and stick it to your corkboard or use a post-it and glue it to your computer monitor. Maybe now is time for some change. United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

ViewPoint

JUNE 28, 2012

Traditional marketing activity—like marketing collecting and turning over trade show business cards to sales—is gone, and organizations are forced to change their processes and integrate marketing automation tools to deal with the data issue. The New Buyer Requires Rebalancing Marketing-to-Sales Budget Ratios.

Marketing Automation Services 120

Marketing Automation Services Planning CMO Allocation 120

Adobe Experience Cloud Blog

APRIL 27, 2012

This software allows the Marketing department to do a lot of things, including score leads based on their behaviors (downloads of a white paper, visits to a pricing guide, etc.) They would go to trade shows, create some brochures, host some webinars and somehow produce leads from all of this.

Work Management 48

Work Management ROI Allocation Marketing Management 48

Adobe Experience Cloud Blog

JULY 28, 2015

Author: Glen Gow Too often marketers talk about activities instead of outcomes—for example, how many campaigns they ran, how many trade shows they participated in, how many new names they added to the lead database. Do they download a white paper? Each step of the way, you can track their engagement with your company.

Analytics 48

Analytics Sales Qualified Leads Allocation Multi-Channel 48

The Effective Marketer

MARCH 12, 2009

Yes, I may remember the task from time to time and I write it down in a yellow sticky note, but getting it into my task list (be it in Outlook where I centralize everything, or in a paper notebook that I used back in the day) triggers some type of psychological commitment that is not the case otherwise. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Webbiquity

NOVEMBER 5, 2019

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. While cold calling and print media remain useful, and live event marketing remains effective at every stage of the sales funnel, digital channels have surpassed traditional methods in terms of importance, reach, and budget allocation.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Webbiquity

SEPTEMBER 25, 2018

Whatever types of content you’re producing—white papers, ebooks, infographics, videos, research reports—all of these can be featured in or promoted through a blog post. ” Downloading a white paper or ebook, for example, is a modest request; these offers tend to pretty well in search marketing.

Work Management 253

Work Management B2B Marketing Marketing Management B2B Thought Leadership 253

KoMarketing Associates

AUGUST 3, 2017

As they move into interest and evaluation, they will often download a white paper or study from the company’s website. Many brands have entire trade-show teams that plan several appearances at events around the country or world, often spending thousands of dollars at a single event.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

The Effective Marketer

FEBRUARY 25, 2009

Some people like paper and pencil and carry notebooks around with them, pages filled with meeting notes, reminders, etc. Well, as you wait for the next month’s meeting, you can start allocating items in task manager for that specific category, let’s say “Monthly Management Meetings”. United States License.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Martech

JANUARY 20, 2022

Allocating resources to making connections. The motivation for attending trade shows may be principally commercial, e.g. attendees go to buy things for their stores and businesses. Allocating resources to making connections. Some people only like to read newspapers on paper; they’ve got ink in their blood.

Digital Asset Management 141

Digital Asset Management Work Management Marketing Management Planning 141

Markempa

APRIL 30, 2019

Marketers allocate the largest chunk of their budget to TOFU (channels, content, and martech). I recommend you allocate about 20% to 40% to nurturing the leads you already have in the middle and bottom of your funnel. For example, a white paper can be broken into three to five articles that share a point of view. One last thing.

Lead Nurturing 70

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 70

B2B Digital Marketer

SEPTEMBER 8, 2020

18:29 – Why white papers are overrated. In fact, some marketers today are still kind of stuck in that they tend to do their marketing job and say, Hey, I, uh, produced a trade show. Meanwhile, the marketer is doing a webinar or a white paper or something that answers that question. Timestamps/Outline.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52

Webbiquity

APRIL 17, 2013

In a WPO strategy , different disciplines like public relations (PR), SEO, social media, content development, online advertising, analyst relations, and even trade show marketing are managed in a coordinated manner to maximize the total online visibility of a brand for key phrases. Public Relations. Backlink categorization.

Public Relations 100

Public Relations Allocation Advertising Benchmark Trade Show 100

Webbiquity

DECEMBER 19, 2017

There’s a growing realization that insightful white papers, pithy blog posts, and slick social media graphics don’t mean much if your product is difficult to purchase, implement, or use. B2B companies are increasingly making customer experience not only an area of focus but also the responsibility of the marketing function.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Allocadia

APRIL 8, 2019

At Allocadia, we help CMOs and marketers allocate their investments thoughtfully, plan strategically and make decisions with confidence – making marketing organizations revenue driven. They think about a lot of the different activities we do, trade shows and events and the advertisement we do. I’m James Thomas, CMO of Allocadia.

Organization 52

Organization Planning Enterprise Management Business 52

B2B Digital Marketer

OCTOBER 5, 2020

You know, it’s, it’s not like, um, Oh, we’ve got this big trade show in Q one of next year. It has to be, Hey, download our white paper, our guide on options on that. And you know, we’ve got to build a big booth and we’ve got to have all these, um, physical assets developed and ready to go.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. First, we’ll compare the ROI of webcasts to white papers. What is the conversion rate of webcast viewers versus people who download a white paper?

ROI 50

ROI Paid Content Social Marketing Webcast 50

Online Marketing Institute

NOVEMBER 8, 2010

5 Reasons to Stop Exhibiting at Trade Shows A New Marketing Framework If Your Message Works, Don’t Tinker With It 04. One other basic metric I’d add is “Cost per channel&# (web, print, tradeshow, etc…) and tie in how many each channel is generating, so you get a ROI by channel as well.

Startups 40

Startups B2B Marketing B2B Planning 40

Albacross

SEPTEMBER 25, 2018

Do they have lead magnets (eBooks, white papers, case studies, etc) that you can download if you want to look at more materials? But what happens if you’re allocated a measly budget, and you know there’s no way you can achieve your marketing goals with it? If you do trade shows, that’s outbound marketing as well.

Planning 76

Planning Marketing Budget Creation Budget Programs Paid Content 76

Albacross

SEPTEMBER 25, 2018

Do they have lead magnets (eBooks, white papers, case studies, etc) that you can download if you want to look at more materials? But what happens if you’re allocated a measly budget, and you know there’s no way you can achieve your marketing goals with it? If you do trade shows, that’s outbound marketing as well.

Planning 68

Planning Marketing Budget Creation Budget Programs Paid Content 68

Optinmonster

AUGUST 27, 2023

Learn more about content marketing resource allocation here. For example, a trade show is an example of outbound marketing. What resources do you need for content creation? What is your publishing schedule? Who has the final content approval? What is your content production workflow?

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Hinge Marketing

SEPTEMBER 11, 2017

Associations/Trade Shows. A plan worth carrying out is worth putting down on paper. In theory it should be easy to allocate some of your subject matter expert’s time to marketing and business development. Here are some examples of offline marketing techniques: Networking. Print Publications. Direct Mail. Cold Calls.

Work Management 97

Work Management Marketing Management Marketing Budget Marketing Automation Services 97