The subtle art of strategic planning in B2B marketing
Exo B2B
SEPTEMBER 19, 2023
This also involves a thorough SWOT analysis, assessing strengths, weaknesses, opportunities and threats. Example of SWOT: (Note. Also white papers, videos, webinars and other content relevant to your B2B audience. Budgets and resources: an action plan must include a budget allocation for each planned activity.
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