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The subtle art of strategic planning in B2B marketing

Exo B2B

This also involves a thorough SWOT analysis, assessing strengths, weaknesses, opportunities and threats. Example of SWOT: (Note. Also white papers, videos, webinars and other content relevant to your B2B audience. Budgets and resources: an action plan must include a budget allocation for each planned activity.

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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Understand the power of social media and search engines in the buying process; and do consider more time/resources/financial allocation towards inbound marketing and demand generation strategies that attract prospects to your funnel. Do a SWOT analysis. Develop or substantiate your brand. Evaluate your position in the marketplace.

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Strategic Marketing for Professional Services

Hinge Marketing

If you haven’t yet identified your business objectives you can use techniques such as SWOT analysis and various types of market research to uncover the opportunities available to you. Associations/Trade Shows. A plan worth carrying out is worth putting down on paper. Click To Tweet. Print Publications. Direct Mail.