Remove aging income
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The power of customer data across the journey: Acquisition

Martech

This includes: Demographic data (age, gender, income level, etc.) Click here to take the survey Cost per acquisition (CPA) and return on ad spend (ROAS) reports To make data-driven decisions about resource allocation, closely analyze CPA and ROAS reports. Behavioral data (browsing history, search queries, etc.)

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Best Practices for Setting Up Digital Advertising Campaigns

Choozle

You should consider factors such as age, gender, income level, interests, and location. By using metrics such as click-through rates, conversion rates, and return on ad spend (ROAS), you can better understand your campaign’s overall effectiveness. Identify Your Target Audience The next step is to identify your target audience.

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A guide to audience targeting for personalised advertising

Bannerflow

So, for example, rather than targeting females aged 21-34, you can target females in that age group who got engaged within the last three months. Demographic information includes (but is not limited to): Age. Occupation and income. You should be offering your audience what they want so you can achieve the best ROAS.

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Don’t Over-Target Your Campaigns (and yes, you read that right!)

Outbrain

This is a great way to scale your activity and improve ROAS. 3/ Attribute targeting: Age, gender, income level, and more, are all ways to target potential customers according to their attributes. As before, create a new campaign and set the lookalike to the relevant audience.

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What Will a World Without Cookies Mean for the Open Web? Outbrain’s Point of View

Outbrain

Outbrain is now working to use our wealth of click-based data to forecast consumer demographics (age, gender, household income) based on the topics they express interest in. Similarly, “Target ROAS” has been shown to deliver at least 80% of the defined Return-on-Ad-Spend goals for our clients.

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Line It Up: Use Display and Native AD Targeting Tactics to Hit Your Business Goals

Martech Advisor

You want to stay wide with your targeting settings, using general profile settings for gender and age. If your CTR is super low, maybe you’re a little too broad, and a refinement by income or geography will dial it in. But also keep an eye on Return on Investment (ROI) and Return on Ad Spend (ROAS). Keep talking to them.

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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

Influencer Marketing Hub ) 60% of LinkedIn users are in the millennial age group. Shorelight ) 53% of LinkedIn’s users have a high monthly income. Influencer Marketing Hub ) Ad Costs and ROI LinkedIn Statistics 58% of marketers say LinkedIn posts and ads generate the best value in terms of ROAS. quarterly growth in reach.